Semiotics 1980

580 Pages·1982·8.184 MB·English

by  Michael Herzfeld, Margot D. Lenhart (auth.)

EMIOTICS
1980
~
EMI rrICS
19
0
compiled by
Michael Herzfeld &
Margot D. Lenhart
Research Center for Language and Semiotic Studies
Indiana University
Semiotic Society ofA merica
Bloomington, Indiana
PLENUM PRESS, NEW YORK AND LONDON
Library of Congress Cataloging in Publishing Data
Mainentry under title:
Semiotics 1980.
Bibliography: p.
1. Semiotics-Congresses. I. Herzfeld, Michael, 1947- .11. Lenhart, Margot
D. III. Semiotic Society of America.
P99.S387 001.51 81-23386
ISBN 978-1-4684-9139-5 ISBN 978-1-4684-9137-1 (eBook) AACR2
DOI 10.1007/978-1-4684-9137-1
Proceedings of the Fifth Annual Meeting of the Semiotic Society of America, held
October 16-19,1980, in Lubbock, Texas
© 1982 Plenum Press, New York
Softcover reprint of the hardcover 1s t edition
A Division of Plenum Publishing Corporation
233 Spring Street, New York, N.Y. 10013
All rights reserved
No part of this book may be reproduced, stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical, photocopying, microfilming,
recording, or otherwise, without written permissiion from the Publisher
PREFACE
This volume contains the majority of the papers presented
at the Fifth Annual Meeting of the Semiotic Society of America,
held in Lubbock, Texas, October 16-19, 1980. The varied styles
topics, methodologies, and intellectual traditions represented
here reflect the current state of flux in semiotics--a healthy
chaos, in which new ideas vie for survival and experiment is
at a premium.
Because of this variety, we have kept our editorial in
terventions to a minimum. In addition, we have refrained from
imposing any topical classification. While we could have used
the panel titles as a taxonomic principle, this would not have
produced a sufficiently even format. We have therefore uti
lized the alphabetical order of authors' surnames as being os
tensibly the least "loaded."
These Proceedings represent a current view of the "semi
otic scene," especially in the U.S.A. They also include some
work representative of architectural semiotics from the U.K.
We have tried to bring the volume to publication rapidly,
since the immediacy of the contents would seem to be the pri
mary asset of any such project.
We would like to express the Society's collective grati
tude to the 1980 Program Committee chaired by Richard Bauman
(University of Texas-Austin), the Lubbock Local Arrangements
Committee chaired by Nancy P. Hickerson (Texas Tech Universi
ty), and our special thanks to Laurel Phipps of the School
of Continuing Education at Texas Tech University.
Furthermore, we are indebted for their valuable and pa
tient assistance in the preparation of this volume to Diane
Tebbetts and Randy Russel.
Michael Herzfeld
Margot D. Lenhart
Bloomington, Indiana
March 17, 1981
v
CONTENTS
Architecture as Identity, I: The
Essence of Architecture • . 1
Chris Abel
Theory and Practice at the Crossroads--
A Peircean Perspective on Political
Signs . . . . . . . . . . . . • . • 13
Maryann Ayim
System and Observer in Semiotic Modeling:
An Essay on Semiotic Realism. • . . 27
William L. Benzon
Architectural Criticism as a Means to
Identify Socially Shared Values:
The Case of the East Building
of the National Gallery . . . . . 37
Juan Pablo Bonta
Buildings as Symbols of Political
Ideology. . .. • •..• 45
Geoffrey Broadbent
Peirce's Anticipation of Game Theoretic
Logic and Semantics ....• 55
Jarrett Brock
Mind, Object, Object, Artifact II • . . • • • • • . • . 65
Richard Bunt
The Reference Relation in Music • • • . . • . • • • • • 75
Robert Cantrick
SI MUOVE, MA NON TROPO: An Inquiry into
the Non-metaphorical Status of
Idioms and Phrases. . • . . • • • 89
Jean-Claude Choul
viii CONTENTS
Symbolic Use of Weaving Designs: A
Case Study • • • • • • • • • 99
Helen Peeler Clements
Antecedents to Peirce's Notion of
Iconic Signs • • • • • • 109
John N. Deely
On Discovering the Semiotic Organization
of the Lexicon: State o.f Health as
. . . .
a Multifaceted Domain , 121
Paul B. Dominick
Notes on Text and Performance in the
Theatre of Dario Fo. • • • 131
Vittorio Felaco
The Structure of Metaphor. 143
J. Norris Frederick
Forgotten Pioneers of Soviet Semiotics 155
Erika Freiberger-Sheikholeslami
On Discovering the Semiotic Organization
of Experience: The Public Meanings
and Private Meanings of Objects 165
Jeffrey Mark Golliher
One Artist's Neurosis on Signing. • • • • . • • • •• 171
Irene Hashimoto
Explaining Style Growth and Change: A
Richer Semiotic Model. • • • • • 185
Robert S. Hatten
The Rock and Roll Concert: A Semiotic
Analysis • • • • •• •• ••• 195
Dan Hays
Disemia. • • • • • • 205
Michael Herzfeld
Naturalness Vs. Arbitrariness in the
Domain of Color. • • • • • 217
Nancy P. Hickerson
CONTENTS ix
Modes of Medical Instruction: A
Semiotic Comparison of
Textbooks of Medicine and
Popular Home Medical Books 227
Joan Yess Kahn
Peirce's Existential Graphs as the
Basis for An Introduction to
Logic: Semiosis in the Logic
Classroom. . . . • • • . • . 231
Kenneth Laine Ketner
Peirce as Catalyst in Modern Legal
Science: Consequences 241
Roberta Kevelson
A Semiotic Account of Polysemy and
Homonymy • . . • . . . . 255
Alexandre Kimenyi
The Semiosis of the Sequence of Signs
in a Narrative . . . • • • • . . 267
Andrej Kodjak
The Impact of Speech-Act Theory and
Phenomenology on Proust and
Claude Simon . . . . • • . . . 275
Marlies Kronegger
Semiotic Perspectives on Chinese: A
Picturesque Language • • • . • 281
Paul Y. Lin
Peirce and Jakobson: Towards a Struct
uralist Reconstruction of Peirce 297
James Jakob Liszka
Architecture as Representation of Nature • • • • • .• 307
Tomas Llorens
The Measurement of Comentropy Transfer
Rates.. •..•.• • • • • 319
Richard Lo
Towards a Transcultural Semiotic • • • • . . • • • •. 331
Joseph A. Magno
x CONTENTS
The Self-Disclosure Technique for Ethno-
Graphic Elicitation • • • . 339
Madeleine Mathiot
Conventions of Poetry as Iconic Signs . . . . . . •. 347
Vladimir Milicic
Comparative Adjestives in Terms of
Peirce's Phenomenological
Categories. • . . . . . . 355
Sarah O'Dowd
Interpretant and Interpretation • • . • . • . . . •• 365
Joseph Oliva
Tipping Behavior as a Semiotic Process 373
Leo Pap
The Mark VI: A New Eidometer Design
Concept 383
Charls Pearson
The Role of Scientific Paradigms in
Empirical semiotics . • • • • 395
Charls Pearson
Interactive Nonverbal Categories: A
Reappraisal and Elaboration 407
Fernando Poyatos
Reckoning with the World. 417
Donald Preziosi
On the Paradigm of Experience Appropriate
for Semiotics • • . . . • . • . • • 427
Joseph Ransdell
Semiotic and Creativity 439
Cynthia C. Rostankowski
The Appearance of Appearance: Architecture,
Communication and Value Systems . . • 445
Barry Russell
What is Evidence Evidence of? • . • • . . . • • • .• 455
Peter H. Salus
CONTENTS
xi
The Ironic Sign . . 467
Leon Satterfield
Art and Objectivity 475
Frances Williams Scott
More Than Words Can Say 485
Sarah Brey Simmons
A Reconstruction Paradigm for the Experi
mental Analysis of Semiotic Factors
in Cognitive Processing. . • . . . . 493
Gary D. Shank
Peirce and Greimas from the Viewpoint
of Musical Semiotics: An Outline
for Comparative Semiotics 503
Eero Tarasti
The Application of the Peircean Semiotic
to Logic • . . . . • . . . . . 513
Bruce E.R. Thompson
Symbolic Configurations and Two-Dimensional
Mathematical Notation. . • . . • • • • 523
W.E. Underwood
The Perception of Nonverbal Behavior in
Function of Visible Access to One
or Both Interactants • . • • 533
Walburga von Raffler-Engel and
Steven G. McKnight
Charles Morris and Christian Norberg
Schulz: The Social Basis of
Meaning in Architecture 543
William Widdowson
Toward a Semiotic Beyond Feminism . . . • . . • . .• 549
Brooke Williams
The Structure of Categories and the
Consequences for Metaphor .• 561
Patrick S. Williams, Michael D. Smith,
and Douglas C. Chatfield
xii CONTENTS
The Poetic Function of the Stage
Audience and Embedded Performance
in Drama •• 571
Lorraine Wynne
Designing Signs that Build the Required
Semantics into the Needed Syntax • 577
Shea Zellweger
A Semiotic Approach to Information Value. • • • • .• 587
Pranas Zunde