Description:How can you tell if independent reps are right for your organisation? How do you find, hire and support a truly productive rep group? How can independents help your market segmentation strategy succeed? How can you monitor rep performance without "control"? Readers can find the answers to these and dozens of other critical questions in this comprehensive guidebook. Questions that must be addressed before one starts - or attempt to approve - a relationship with an independent sales organization. The author introduces a 6-step process that ensures effective use of independent reps.