Selling dangerously PDF
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ousW ' da«»9 <& K en®1 *%**»*' sp o*° .,. ..an* ' SELLING DANGEROUSLY by ELMER WHEELER Have you enough nerve and sales spunk to sell dangerously? Many salesmen can't sell dangerously. They lack the nerve, sales guts, or spunk needed to handle this advanced brand of sizzlemanship. They can sell nicely to the ordinary, normal, everyday type of prospect who patiently listens to the salesman's presentation of fact, sizzle, benefits, and proof. But when the apparently unsellable "tough prospect" comes along, and when regular cus- tomers turn into "toughies," these normal sellers crumble, fall to pieces, get upset, and lose the sale. This book shows you what to do when you meet these toughies — how to size them up — how to grade and analyze them — how finally to twist them into a sale which others have failed to get. Thus it shows you how to gain business that would otherwise be passed up, money in the bank — that would otherwise be lost plus the greatest of personal admiration from these tough prospects you turn into customers. PRENTICE-HALL, INC. ENGLEWOOD CLIFFS, N. J. Printed in U.S.A. 9-56 SellitUf ^batUfeloa-iUf Digitized by the Internet Archive 2013 in http://archive.org/details/sellingdangerousOOelme by ELMER WHEELER Englewood Cliffs, N.J. PRENTICE-HALL, INC. 1956 © Copyright, 1956, by ELMER WHEELER all rights reserved. no part of this book may be reproduced in any form, by mimeograph or any other means, without permission in writing from the publisher and author. Library of Congress Catalog Card Number: 56-11849 PRINTED IN THE UNJTKD »TATE8 OF AMERICA WORLD-WIDE AUTHOR ELMER WHEELER'S books have been translated into 6 languages and published in 20 foreign edi- tions. In the United States, some 70 printings testify to the popularity of this world-wide author and expert on selling techniques. How to Make Your Daydreams Come True (3 printings) How to Make Your Sales Sizzle in 17 Days (2 printings) How to Sell Yourself to Others (17 printings) Tested Sentences That Sell (19 printings) Sizzlemanship: New Tested Sentences (10 printings) Tested Public Speaking (13 printings) Tested Retadl Selling (6 printings)
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