Sell ClickBank Products Using eBay Classified Ads.

112 Pages·2010·7.24 MB·English

by  Avril Harper

“Cut & Paste” Your Way
to $1,000 a Week Online
Promoting Best Selling
ClickBank Affiliate
Products Through Low-
Cost eBay Classified Ads.

by
Avril Harper
™
Chartered MCIPD, Dip PM
2
“Cut & Paste” Your Way to $1,000 a Week Online
Promoting Best Selling ClickBank Affiliate Products
Through Low-Cost eBay Classified Ads.

Copyright Avril Harper™ - March 2010

All information is provided in good faith and is accurate to the best of our knowledge.
This document is for information purposes only and does not impart legal or financial
advice to readers who must consult their own legal and professional advisors before
spending money or taking action of any kind based on operating a business such as
outlined in this document. No part of this course can be copied by any means whatsoever
in part or total without the express written permission of the copyright holder. It is the
reader’s responsibility to ascertain and abide by local, national and international legal,
moral and ethical issues.

Every effort has been made to accurately describe and represent this product and its profit
and reliability potential. However the author and publisher offer no guarantee that you
will make money using the ideas and principles contained in this book. Business profits
vary between individuals and are commensurate with time, effort, energy, and due
diligence expended by the individual into any business venture, including that mentioned
in this book.

This book does not ‘work’ for readers, it is readers themselves who make a business work
and readers themselves you provide whatever energy, effort, time, capital and work that
is required to run any business including that mentioned in this book.

This book and other reports and back up advice and assistance accompanying this book
must not be interpreted as a promise or guarantee that you will make money in the
business mentioned in this book.
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Contents

Introduction 4

What You Also Need to Know About eBay Classified Ads. 7

eBay Classified Ad. Listing Categories 11

Controversy Over Selling Off-the-Page Through eBay 14
Classified Ads.

Introducing ClickBank 17

Why Selling ClickBank Products as an Affiliate Might 24
Sometimes Be Better than Having Your Own Exclusive Products
at ClickBank

Important Pointers for Choosing Affiliate Products at ClickBank 26

ClickBank Statistics and How They Can Explode Your 29
Affiliate Earnings

Using eBay Classified Ads. to Promote Affiliate Products at 32
ClickBank

Title – The Most Important Component of a Successful 39
eBay Classified Ad.

Researching Keywords For Your Title 41

How to Begin Listing Your Classified Ad. 56

Selling a ClickBank Affiliate Product Off-the-Page 62

Grow a Mailing List Using eBay Classified Ads. 76

Sign Up Techniques 79

Technical Aspects of Growing a Mailing List Using eBay 84
Classified Ads.

How to Incorporate A Sign Up Box Into Your Classified Ad. 105
4
Introduction

There’s a little known way to make money on eBay that has nothing to do
with constantly sourcing and listing new products; it has nothing to do with
auctions, and very little to do with actually selling on eBay.

It’s called ‘eBay Classifieds’ and it’s one of the most powerful ways to turn
a tiny investment into a massive money-maker whether you are an eBay
seller, affiliate marketer, or someone whose product or service until now has
been sold entirely offline!
eBay Classified Ads. are quite unlike any other method of selling on eBay,
primarily because they do not actually involve selling on eBay. Instead they
were designed by eBay to generate leads (potential buyers) for sales that will
eventually take place outside of eBay. That said, however, eBay’s
intentions have little in common with how people are actually using
Classified Ads. on eBay, as you will shortly discover.
The usual perception of ‘classified ads.’ is those small promotions
commonly found towards the back of print newspapers and magazines, and
they look much like this:

Illustration One

_________________
HAIRDRESSERS
_________________

Hair Extensions. Best and Cheapest Service in Town. For
appointment phone:

Mobile Hairdressing Service. Phone xxxx for details.

That definition is only partially accurate because the name ‘classified’
actually derives from the fact these small advertisements feature together in
specific ‘classifications’ or categories, such as ‘Hairdressers’, ‘Property for
Sale’, ‘Personal’, and so on.
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Offline classified ads are usually text based and lacking graphics, they are
rarely longer than twenty words, typically they’re priced by the word, and
overwhelmingly you will find them squashed alongside sometimes hundreds
of competing ads.

By comparison, eBay Classified Ads. are big and bold, they can include
hundreds of words and many illustrations, and they are not priced by
wordcount. Like most of their offline counterparts, eBay Classified Ads. are
categorised (that is classified) by product or service type in specific eBay
selling categories and, also like classifieds in print publications, they can,
and according to eBay’s rules they should be used to invite readers to
contact the advertiser for more information about whatever is being
promoted.

Illustration Two

A typical eBay Classified Ad. looks like this:

Notice the high price for this particular product and compare it to the small
cost of listing the ad., currently just under $10 for 30 days exposure,
compared to a similar offline promotion that might require a full page or
more space in print newspapers and cost many thousands of dollars.
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Illustration Three

From eBay search returns Classified Ads. look like this:

As you can see, eBay’s Classified Ads. look every bit like a typical eBay
listing, be it Auction, Buy It Now, Shop or other traditional eBay selling
format.

Notice several low ‘prices’ involved in the last illustration, many for
products of obviously far higher value, indicating these listings are almost
certainly designed to get people to sign up to a mailing list to receive more
information about these and other products in future.

Note: Under eBay rules you must specify a price in your listing, even if the
product is actually a free report, but you are not obliged to charge for the
product.
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What You Also Need to Know About eBay
Classified Ads.

* eBay Classified Ads. are highly targeted and very responsive. That’s
because people searching for products by keying words into eBay’s search
engine are actively seeking items such as you are promoting through eBay
Classified Ads. That makes them many times more likely to purchase the
recommended product than another person buying a daily newspaper to keep
updated on current affairs who merely passes time reading advertisements in
his chosen publication.

* Online or off the Internet these small classified ads. are rarely used to sell
products straight off-the-page except for very low price items. Selling off-
the-page means getting people to send money based on information and
contact details contained in the ad., to sellers they don’t know and may never
get to meet or speak to in person.

Buying off-the-page demands a lot of trust, in seller and product, and very
few people will send hundreds or thousands of dollars to someone they don’t
know for a product described in twenty words or less, which they don’t get
to see until it arrives at their door!

eBay Classified Ads. are much larger by comparison, meaning they tend to
respond better to off-the-page selling than their offline counterparts, and
they can generate off-the-page orders just minutes after they appear online.

However, as you’ll soon discover, eBay Classifieds can be much more
profitably used to grow a mailing list for even bigger profits further down
the line. More about this later.

A minority of sellers disagree with the idea of growing a mailing list of
people who might buy later, they say it’s more profitable to sell direct from a
classified ad. and thereby grow a buyers’ only database. The argument goes
something to the effect that free reports lead to mailing lists being top heavy
in curiosity seekers and freebie enthusiasts who will generally waste more of
a seller’s time than will ever be recouped in sales to those people.

I have sympathy with the argument about avoiding time wasters, I agree a
buyers’ list will always outweigh a list of potential buyers, but somewhere in
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the marketing process we have to get people to trust us enough to send that
first order and I believe offering free and low cost reports to grow a mailing
list is the very best way to accomplish that objective.

The simple fact is very few people like to send money to people they don’t
know and don’t yet trust and given the choice most people will bypass
unknown sellers and place their order with someone they’ve already bought
from and trust.

That’s where list building comes into the picture by letting you offer
incentives for people to sign up to your mailing list. From there you grow a
relationship with your list members and get them to trust you day by day.

Over the weeks and months ahead you email them, offering advice,
answering questions, and occasionally promoting products and
recommending they buy. ‘Occasionally’ means not marketing aggressively
to people on your list and never letting it appear that making money is the
sole reason for your emails – even if it is! The astute email marketer places
content above profit in his emails, he provides useful advice for people on
his list, he answers questions and gets list members to trust him, and only
when that trust if achieved does he throw the odd promotional email into the
pot.

* eBay Classified Ads. frequently promote products not already available or
not otherwise allowed to be sold on eBay. A good example is digital
downloads, such as eBooks and software applications which are banned
from traditional eBay listings, with the exception of Classified Ads. on
eBay.com.

* Although Classified Ads. feature on .com and .co.uk sites,
overwhelmingly it’s the USA site you should use to sell ClickBank products
off-the-page or to generate a mailing list for affiliate products or to promote
your own eBooks and downloadable packages.

That’s because, as well as digital items in general, affiliate promotions are
also banned from sale on eBay.com and .co.uk, again in all but the Classified
Advertising sections of eBay.com.

Additionally, given that the vast majority of affiliate products are priced in
dollars anyway, and geared largely towards the American market, Classified
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Ads. on eBay.com will be seen by millions of people in the USA as well as
reaching a massive audience outside America.

Not forgetting, of course, this book focuses on promoting ClickBank
products through eBay Classified Ads. ClickBank products are typically
priced in dollars though recently the company made provision for all sales to
feature other currency price alternatives. Literally tens of thousands of
many different product types and subjects are available at ClickBank,
combined with a company that’s second to none for high standards of
customer care. Using ClickBank you’ll never run out of quality products to
promote on eBay and through subsequent back end selling outside the
auction site, and you’ll always have backing from one of the world’s biggest
and best marketplaces for digital products.

* Using Classified Ads you are not effectively selling on eBay so feedback
does not apply. This is a major benefit for people selling products renowned
for generating undeserved negative or neutral feedback, such as business
opportunities, diet and exercise products, gambling plans and adult products,
where buyer expectations sometimes exceed product capability. A good
example is a book that shows how to make money fast on eBay, which as
most intelligent people know is an entirely achievable objective, but if the
buyer lacks commitment or does not read the instructions properly he ends
up losing money. The buyer’s to blame but the seller gets the negative,
except for sales taking place through eBay Classified Ads. Another example
is a diet plan buyer who expects to shed weight faster than is humanly
possible and blames the seller if it doesn’t happen. Last, but not least, the
gambling book buyer might expect to win every bet from now to forever and
will be quickly disappointed with his purchase and may begin hassling the
seller.

* eBay Classified Ads. cost very little compared to their enormous profit
potential. An eBay Classified Advertisement can solicit sales of million
dollar yachts and houses or might grow an immense mailing list for high
price repeat sale consumer goods. Or, in our case, just one Classified Ad.
can grow a mailing list for hundreds of other ClickBank products later,
alongside products from other affiliate companies, or perhaps your own
exclusive titles. Whatever the product, one-off or repeat selling potential,
ongoing profits can be many thousand times more than the tiny price
charged for an eBay Classified Ad.
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* eBay Classified Ads. offer wide coverage at much lower cost than
typically advertising in offline media. For example, the smallest classified
advertisement in a national daily newspaper can cost thousands of dollars for
just one day. When the newspaper is discarded, usually the same day, your
eBay Classified Ad. costing just a few dollars is still up and running and
attracting visitors several weeks later.

* Any mistakes made in offline classifieds can take weeks to amend and
cause enormous loss for your business. Make a mistake in an eBay
Classified Ad. and you can change it any time of day or night, literally in
minutes, without outside help.

* Because eBay Classified Ads. promote off eBay sales, there are no final
selling fees to eat heavily into your profits, even from high price products
such as rare antiques and collectibles or high value ClickBank products with
repeat commission potential.