Self-Promotion for Introverts: The Quiet Guide to Getting Ahead

238 Pages·2009·2.48 MB·English

by  Nancy Ancowitz

®
Self-Promotion for Introverts
®
Self-Promotion for Introverts

The Quiet Guide to Getting Ahead

NANCY ANCOWITZ
Copyright © 2010 by Nancy Ancowitz. All rights reserved. Except as permitted
under the United States Copyright Act of 1976, no part of this publication may
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ISBN: 978-0-07-174407-2
MHID: 0-07-174407-X
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DEDICATED TO

you who go mum at meetings, get passed up for promotions, and would
rather read about the Powers That Be than rub elbows with them. You’re the
brains behind the operation, the creative virtuosa, and the walking wiki. You
want to make more of a difference in your life and the lives of others— but first,
they need to know who you are.
Contents

Acknowledgments
People Who Have Shared Their Wisdom in This Book
Introduction
one Your Negative Self-Talk
Tuning Out U-SUCK Radio
two Your Strengths
Tuning In U-ROCK Radio
three Your Game Plan
Creating a Winning Marketing Mix
four Your Target Audiences
Going Inward and Reaching Outward
five Your Network
Expanding Your Sphere of Influence
six Your Chalk Talk
Public Speaking for Private People
seven Your Job Search
Interviewing for Introverts
eight Your Opposite
The World According to Jo(e) Extrovert
Conclusion
Endnotes
Index
Acknowledgments

This book wouldn’t exist without the following people. You may find the
number of them surprising, given that I’m an introvert and prefer the company of
just one. I deeply value the network of friends and colleagues I’ve built
throughout my career, and I appreciate that so many of them were there for me
while I wrote this book.
The concept for this book started in 2003 as a class I created at Makor, which
was at the time the West Side Center of the 92nd Street Y in New York City. I’ve
continued to develop the class at the 92nd Street Y and the New York University
(NYU) School of Continuing and Professional Studies. Special thanks go to the
Makor educational director at the time, Elliott Rabin, Ph.D., for championing
this idea. I’d also like to thank Howard Greenstein, Diann Witt, Dianne
Mohammed, Amy Bush, and Emily Westerman who made a home for this
concept at NYU. Janet Rosen, my agent at Sheree Bykofsky Associates, Inc.,
came to the class, helped me see the potential for this book, and shepherded it
through. Thanks to Ron Idra for lending your luminous left brain for reality
checks early on.
Thank you to my first editor, Lauren Lynch, for your enthusiasm and support
in getting the ball rolling, and to my current incredible editor, Morgan Ertel, for
the pure delight of getting to work with you. Special thanks to Jane Palmieri for
your contributions as a seasoned and highly skilled EDP manager. Thank you to
other members of the McGraw-Hill team whom I counted on for your expertise:
Maureen Harper (production), Marci Nugent (copy-editing), Staci Shands
(publicity), and Heather Cooper (marketing). Special thanks to Mark Fortier at
Fortier Public Relations for your fun and creative approach and PR mastery.
I am ever grateful to all of my spectacular clients, who have chosen me as
their confidante and thinking partner; many of them were kind enough to share
their insights on these pages. Special thanks to Bob McPeek, Ph.D., at the Center
for Applications of Psychological Type, Inc. (CAPT), for generously offering
your comments on my manuscript and sharing your vast knowledge and
resources. Shoya Zichy, thanks for the numerous conversations and the welcome
introductions, as well as for being a sounding board every step of the way. For
helping me move past the mud-on-the-wall stage with editorial and research
support, thank you to Andrea Galyean, Dana Leventhal, Jennifer Puk, Victoria
Schwarz, and John Wilwol. Gabriella Oldham, Ed.D., and Regina Smola, thank
you for outstanding administrative support.
Thanks to Carol Abrams for rooting for me the whole race and helping me
realize when I had already passed the finish line, and to Steve Orr for offering
grounding perspective and journalistic expertise. Jessica Seigel, thank you for
your incisive insight and guidance, and thank you also to Marianna Lead, Ph.D.,
for illuminating the path of my journey with your brilliance. Heidi Rome, thank
you for all your sharing, caring, and for speaking my language when it comes to
marketing. Thanks to Dana Kaplan for listening and listening and listening to my
war stories, laughing with me, egging me on, and helping me imagine this book.
Elaine Ahlberg, Bryan Chandler, Anne Fizzard, Carol Schaechter, and Ying
Shiau, thanks for your ongoing friendship and moral support, which sustained
me throughout this process. Karen Abrams Gerber, Ed.D., thank you for being
an extraordinary source of wisdom. Thanks to Senia Maymin for your endless
support and passion for research, and to Vincent Suppa, Ph.D., for being a
generous colleague with an expansive mind. Special thanks to three
extraordinary artists who have been an inspiration over the years: Madeline
Abel-Kerns, Michael Rees, and Michael Somoroff.
For setting the gold standard for thoughtfulness, expertise, and networking
savvy: Thank you to Cynthia Bemis Abrams, Analisa Balares, Michael
Canterino, Ben Dattner, Ph.D., Roseanna DeMaria, Mitria Di Giacomo, John
Doorley, Penny Doskow, Bob Eichinger, Janet Floyd, Bernadette Grey, Margaret
A. Gomez, MCC, SPHR, Sharon Good, David Graff, Laurie Graff, Ellen
Hoeppner, Annie Hoffman, Bryan Janeczko, Debra Keenan, Chris Lautenslager,
PJ Lehrer, Mary Max, Caroline Adams Miller, Bob Noltenmeier, Michelle
Novak, Simi Sanni Nwogugu, Gary Osland, Melissa Paller, Anthony Polanco,
Dan Rubertone, Gerry Seidman, Pamela Skillings, Bobby Urband, David
Vinjamuri, Troy Williams, Ruth Ann Woodley, FSA, MAAA, and Michele
Wucker.
For being my dream team by reviewing all or part of my manuscript: Thank
you to Brian Leahy Doyle, Annabelle Favet, Jamie Johnson at CAPT, Jonathan
Goffin, Rick Lavoie, and Dan Weber.
Anne Houle, thanks for exploring every angle with me, being an outstanding
sounding board, and never ceasing to make me laugh. Deep gratitude to Barbara
Rubin for masterfully reading between the lines and bringing out my best and to
Paul Rátz de Tagyos, another creative genius, for always going above and
beyond as a friend and collaborator.
Thank you to my mother for believing I can do anything, and to my father and
Ina for your unlimited encouragement and support. MJ and Rich, thanks for
being an impossibly caring and bighearted sister and brother to me—not to