Selected Readings on Information Design

204 Pages·2009·8.37 MB·English

by  Carla G. Spinillo

Carla G. Spinillo, Petrônio Bendito & Stephania Padovani [Eds.]

Selected Readings
on Information Design
communication, technology,
history and education
[electronic edition]

Curitiba
SBDI | Brazilian Society of Information Design
2009
ISBN 978-85-89879-06-4
Catalogação na Fonte: Universidade Federal do Paraná . Biblioteca de Ciências Humanas e Educação.

Selected readings on information design: communication, technology, history and education / Editores:
Carla Spinillo; Petrônio Bendito; Stephania Padovani - Curitiba: Sociedade Brasileira de Design da
informação, 2009.
202 p.

ISBN 978-85-89879-06-4

1.Desenho – comunicação. 2. Desenho – campanhas publicitárias. 3. Tecnologia da informa-
ção – desenho. 4. Tecnologia da informação – educação. 5. Sinais e símbolos na comunicação
visual. I. Spinillo, Carla. II. Bendito, Petrônio. III. Padovani, Stephania.

CDD 20. ed. 745.2
CDU 1987 7.05
________________________________________________________________________________________
Sirlei do Rocio Gdulla CRB-9ª/985
Foreword

This book comprises a selection of 12 papers presented at the third Information Design International
Conference, promoted by the Brazilian Society of Information Design - SBDI in 2007, together with
the papers by keynote speakers: Bob Jacobson, Heiner Jacob and Mônica Moura. Here, papers are
published as chapters, and in the language they were originally written, i.e., English or Portuguese
(with abstract in English). This book is divided into four parts which embrace the diversity of
themes covered by the papers: (1) Information Systems and Communication; (2) Experiential and
Interaction Design; (3) Information Design, Theory and Methods; and (4) Information Design and
Education.
In the first part of the book, authors discuss information systems in printed and digital media
about communication for readers/users. Issues regarding information visualization are presented by
Müller et al., in their chapter on medical glyphs, as well as by Spitz and Gamba Junior when
discussing images in an anti-smoking campaign in Brazil. With a particular focus on users,
Mont’Alvão and Rodrigues’ chapter brings out research results on the representation of information
for the elderly in vehicles, whereas Azevedo analyses the depiction of warnings in manual
instructions in her research based chapter.
Following, the second part of this publication presents issues on designing for users’ (sensorial)
experience and interaction in digital media. Initially, Robert (Bob) Jacobson brings his views on
experience design versus information design, and Search shares experiences on cross-cultural
communication. The chapters by Telma et al., and by Souto introduce concepts and description of
digital/web appliances from interactive information design perspective.
Theoretical and methodological aspects of information are addressed in the third part of the
publication. Shiraiwa et al. discuss aspects on today information design from semiotic perspective,
whereas Agner as well as Amstel raise issues on methods and methodology applied to digital era in
their respective chapters.
In the fourth and final part of this publication, Education is the theme that brings the chapters
together. Jacob presents students’ works on wayfinding in Köln International School of Design in
Germany, and Coutinho and Ferreira discuss children’s drawing in a cross-cultural study in France
and Brazil. Education in computer mediated learning and in hypermedia are the main concerns in
Campello’s chapter as well as in Moura’s who also brings to discussion the relevance of cultural
aspects in education.
We hope the selection of papers/chapters in this book not only entertains our readers, but also
contributes to thinking information design as a fertile ground for research and reflection.

Curitiba, Brazil, 2009

Carla G. Spinillo, Petrônio Bendito & Stephania Padovani [Editors]
Carla G. Spinillo, PhD
Department of Design, Sector of Human Sciences, Letters and Arts, The Federal University of Paraná
Rua Gal. Carneiro 460, Edf. D. Pedro I, 8o andar, Centro, Curitiba - PR | 80060-150 | Brazil
Petrônio Bendito, PhD
Department of Visual and Performing Arts, Purdue University
532 W. Wood st., West Lafayette, IN | 47902 | USA
Stephania Padovani, PhD
Department of Design, Sector of Human Sciences, Letters and Arts, The Federal University of Paraná
Rua Gal. Carneiro 460, Edf. D. Pedro I, 8o andar, Centro, Curitiba - PR | 80060-150 | Brazil

© SBDI 2009 | Printed in Brazil
www.sbdi.org.br
[email protected]
SBDI | The Brazilian Society of Information Design is a scientific association intended for
all researchers, academics and professionals interested in analogical and digital information
and communication systems, information management and production, which are aimed at
the optimization of visual information acquisition and information management processes.
The publisher makes no representation, expressed or implied, with regard to the accuracy
of information contained within this book, and cannot accept any legal responsibility or liability
for any errors or omissions that may occur.
Graphic Design Graphic Design for this edition
Evelyn Azevedo Patricia Fujita
Jury procedure
for selecting the papers
The selection procedure for this publication was conducted by a jury of three referees who
are also the book editors and had the mission of assuring the quality of the publication.
They were: Dr Carla G. Spinillo (Federal University of Paraná); Dr Petrônio Bendito
(Purdue University) and Dr Stephania Padovani (Federal University of Paraná). The
process was initiated with the designation of the papers which reached the highest scores
by the referees of the 3rd Information Design International Conference. The papers were
then reviewed by the jury/editors, on whom the final choice of papers fell. As a result, 12
out of 98 papers presented at the conference were selected for this publication, together
with those by the invited presenters, Heiner Jacob, Mônica Moura and Robert Jacobson.
Editorial
acknowledgments
We would like to express our thanks to authors for their contributions. Special thanks goes
to Patricia Fujita for her dedication and hard work. We are also grateful to Universidade
Positivo for funding the printed version of this publication.
Contents

List of contributors 10
Part 01 Information systems and communication 11
Introduction 12
Chapter 01
Dispositivos de informação em veículos: Como atender aos motoristas idosos? 13
Cláudia Mont’Alvão, Bruno Rodrigues
Chapter 02
Sinais de advertência em manuais de instrução: Um estudo analítico 22
Evelyn Rodrigues de Azevedo
Chapter 03
Medical glyphs in personalized medicine 35
Heimo Muller, Doris Ulrich, Michael Kalkusch, Fritz Wiesinger
Chapter 04
Design & campanhas anti-tabagismo: As novas imagens e advertências a serem impressas
nos maços de cigarro no Brasil 45
Rejane Spitz, Nilton G. Gamba Junior
Part 02 Experiential and interaction design 61

Introduction 62
Chapter 05
From information design to designing for experience 63
Robert Jacobson
Chapter 06
Digital storytelling for cross-cultural communication in global networking 77
Patricia Search
Chapter 07
Conceitos de administração, arquitetura e jogos de computador aplicados ao design de
museu virtual 85
Talita C. Pacheco Telma, Rafael Dubiela, César Kohl, Maristela Mitsuko Ono, André Luiz Battaiola
Chapter 08
Describing how links are displayed in government websites: An analysis of accessibility
and usability topics 98
Virgínia Tiradentes Souto