Table Of Content

Secrets to Success Business English, 2nd Edition by Alexandr Kritskiy, Ph.D. Effective compact book for Improving your business English SECRETS to SUCCESS ( Business Encash) 2nd Revised Edition (by Alexandr Kritskiy) The effective compact book for improving your business English. The author is thankful to Matthew Fraser, Jimmy Hill, William Normanton, Mike Haley, Paul Casini, James Southers, Emanuel Klein, Daija Snake and Lawrence Allen for their help with proofreading the book, Anastasiya Shkurenko for the car toons, Olga Tkachenko and Vladimir Pismennyy for technical support and Olga Tatarinova for her usefull suggestions. The typesetting has been done by Alexey Borisov. Книгу можно приобрести в магазине "Знание" по адресу: ул. Крещатик, 44. Книгу можно заказать по телефону: (38-044) 234-08-71, e-mail: [email protected] Пожелания и предложения просим направлять на e-mail: [email protected] Printed and bound in Kiev, Ukraine by: Business English Centre, October 2010 © Copyright 2008 Alexandr Kritskiy All rights reserved. No part of this publication may be reproduced or transmitted in any form without the prior written consent of the publisher. Kiev-2010 SECRETS to SUCCESS Business Encash, 2nd Edition by Alexandr Kritskiy, Ph.D. The effective compact book for improving your business English. This collection of business-related dialogues and articles was developed to help you broaden your English vocabulary, develop reading comprehension skills and learn English conversational expressions. The book can be used individually and/or in a group setting. Useful business idioms and expressions are introduced in the dialogues. Some units are designed to introduce specific business vocabulary and expressions; others provide information on western business style and cultural differences. Units are supplied with an exercise and/or list of questions to facilitate reading comprehension and practice speaking skills. Most dialogues are designed to be amusing and to maintain the reader’s interest. The same characters appear in different stories, but the dialogues are designed to be independent of each other and can be read in any order. A translation of useful words and expressions is provided in the vocabulary. This book is recommended for people with pre-intermediate, intermediate and advanced levels of English. Contents Introduction.........................................................................................................4 1. First Steps on Banking....................................................................................6 2. Meeting with an Auditor.................................................................................8 3. The CEO Meets with his Executives..........................................................10 4. Money (to Splurge or to Stash?) .................................................................14 5. The Perfectionist...........................................................................................20 6. Telephoning...................................................................................................26 7. Communication Skills (or the Art of Small Talk) ....................................34 8. Business Presentation...................................................................................38 9. Discussing Progress on the Project ............................................................44 10. How to Master English Faster....................................................................50 11. Managing a Small Business .........................................................................56 12. A Conversation with the Boss ....................................................................60 13. The Proper Crooks ......................................................................................66 14. Time-Management......................................................................................72 15. Secrets to Success .........................................................................................78 16. Networking ...................................................................................................88 17. Setting SMART Goals is the Key to Success............................................94 18. Prioritizing Tasks (Crucial vs Not Crucial) ..........................................100 19. Successful ‘Win-Win’ Negotiations ......................................................104 20. Reading Facial Expressions....................................................................112 21. Useful Business Sayings ..........................................................................116 Attachment....................................................................................................122 First Steps on Banking VOCABULARY account - счет amount — сумма salary — зарплата (ставка) collateral [kə'lætəɹəl] - имущество, to deposit — откладывать, размещать используемое как залог to withdraw (money) [wɪð’drɔ:] - снимать property - имущество (деньги со счета) to pay a bill — оплачивать счет goods — товары utility - коммунальный to promise — обещать statement - выписка to pay the money back — возвращать to overdraw - перерасходовать деньги to charge — взимать (деньги, проценты) to lend (lent) - давать в долг interest - проценты mortgage ['mɔ:ɡɪdʒ] — кредит под залог loan [ləʊn] — кредит недвижимости, ипотечный кредит to borrow - брать в долг to loan — давать кредит to own — владеть considerable — существенный installment — взнос Maria: We have a lot to do including a trip to the bank. Dasha: Mom, what do you use the bank for? Maria: Well, we have an account where my monthly salary is deposited and I can withdraw money from this account when we need to pay our tele phone and utility bills. Dasha: How do you know how much money is in your account? Maria: The bank sends us a statement every month, which shows the amounts we received and spent. Dasha: Hmm... What if we spend more money than we have in the account? Maria: Then you are overdrawn and the bank usually charges us interest. Dasha: Interesting... Maybe I’ll work for a bank when I grow up. What else do banks do? Maria: Well, a lot of things. You can get a bank loan if you need to borrow a large sum of money. - 6 - www.etcentre.com.ua Dasha: What does the word ‘loan’ mean? Maria: A loan is money borrowed, usually from a bank,w hich must be repaid. Normally banks loan considerable amounts of money against collateral. Dasha: What does the word ‘collateral’ mean? Maria: Collateral is property or other goods that you promised to give the creditor if you cannot pay back the money they lent you. Dasha: Can I borrow money to buy a house or apartment? Maria: I think so. This is called a mortgage. It means that the bank actually owns the house until you have paid the loan back in full. Dasha: Mom, but how can I pay the money back? Maria: People usually pay their loans back a bit at a time in monthly installments. -7 - Meeting with an Auditor VOCABULARY auditor ['Didita] - аудитор product range — ассортимент товаров to audit ['D:dit] - проверять отчетность branch — отделение, филиал major ['meicfea] — основной parent company - компания-учредитель wholesale — оптовая торговля subsidiary [sab/sidi(0)ri] - дочерняя, service ['saivis] — услуга подконтрольная компания joint stock company — акционерное external [ek/st3:n(a)l] — внешний общество confidence ['lQnfid(a)n(t)s] — доверие legal entity - юридическое лицо to figure out — определять, выяснять private individual — частное лицо nature ['neitfa] - характер shareholder ['Jea, haulda] - акционер supplier [s0'plaia] — поставщик scope [skaup] - рамки, масштаб earnings — прибыль, заработок timing - сроки, расчет времени revenue ['rev(a)nju:] — доход; выручка to look through [0ru:] - просмотреть Edward decided to have his company audited and he is having his first meeting with an auditor. Auditor: What is the major area of activity of your company? Edward: We have three major activities: production, wholesale and service. Auditor: What type of company do you have? Edward: We have a joint stock company. Both legal entities and private individ uals are among our shareholders. Auditor: How many suppliers do you have? Edward: We have about a hundred suppliers. Many of them are western com panies. Auditor: How many customers do you have? Edward: We have about a thousand customers. There are many large compa nies among our customers. Auditor: What were the company’s earnings last year? Edward: Our revenues last year were about a million dollars. -8 - www.etcentre.com.ua Auditor: What is the company's product range? Edward: Our company manufactures and sells a wide range of products. Auditor: Does the company work with cash? Edward: We have some cash operations, but we don’t work in cash a lot. Auditor: Does the company have branches or a parent company? Edward: Yes, we have a parent company and a couple of subsidiaries in some regions of the country. Auditor: Why do you need your company to be checked by an external auditor? Edward: We want to have confidence in our accounting department and we want to increase the confidence of our western partners and investors. Auditor: To figure out the nature, scope and timing of the audit, we need to look through some company documents. When can we do that? Edward: What about tomorrow morning? Auditor: O.K. See you tomorrow morning at 9 a.m. then. Edward: See you tomorrow morning at 9 a.m. -9 -