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Sé consciente de tus debilidades PDF

2020·0.5095 MB·other
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Las claves para comprar de forma inteligente y evitar los impulsos.

En este breve ensayo Juanjo Cáceres, autor de Consumo inteligente (Debolillo, 2014), desvela los factores que nos llevan a comprar por impulso, como las ofertas o la organización de las tiendas.

Las empresas lo han pensado todo para que nosotros compremos sin pensar. Pero, tal como demuestra Cáceres, si conocemos las trampas que nos tienden es posible evitar las tentaciones.

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