SAMSUNG ELECTRONICS v. APPLE

384 Pages·2017·8.29 MB·English

N E W Y O R K S TAT E B A R A S S O C I AT I O N
2017 ANNUAL MEETING
Intellectual Property Law Section
Annual Meeting
Tuesday, January 24, 2017
New York Hilton Midtown
Section Chair
Erica D. Klein, Esq.
Kramer Levin Naftalis
& Frankel
New York, New York
Program Chair
William R. Samuels, Esq.
W.R. Samuels Law PLLC
New York, New York

Copyright © 2017
All Rights Reserved
New York State Bar Association

NEW YORK STATE BAR ASSOCIATION
2017 ANNUAL MEETING
Intellectual Property Law Section
January 24, 2017 | New York Hilton Midtown | NYC
Total Credits: 7.5; 6.5 in Professional Practice
and 1.0 in Ethics for experienced attorneys only.
Program SECTION CHAIR
8:45 am to 5:15 pm | Mercury Ballroom, 3rd Floor Erica D. Klein, Esq., Kramer Levin Naftalis
& Frankel LLP, New York City
Lunch
12:35 pm to 2:00 pm | Regent, 2nd Floor PROGRAM CHAIR
William R. Samuels, Esq., W.R. Samuels Law
Reception
PLLC, New York City
5:30 pm to 7:00 pm | Mercury Rotunda, 3rd Floor
8:45 am
Registration and Continental Breakfast - Sponsored by Locke Lord LLP
8:55 - 9:00 am
Welcoming Remarks
Erica D. Klein, Esq., Kramer Levin Naftalis & Frankel LLP, New York City, Section Chair
9:00 – 9:50 am
Ad or Fad? Social Media, Influencers, the Federal Trade Commission and the Lanham Act
Social media has burst on to the scene as a powerful, influential and important source of communication, media, entertain-
ment and networking. It is used by a company’s employees for personal reasons, by companies themselves in connection with
their own promotional activities and by the public to interact with, or comment upon, a brand. This session will cover current
hot topics in social media and active advertising including the role of the Lanham Act, the FTC’s Guides Concerning the Use of
Endorsements and Testimonials (Guides) and their impact on the use of social media, the terms and policies of the various so-
cial media providers, online liability for user-generated content, internal and external company policies, privacy, online liability,
content control, as well as the use of third party copyrights, trademarks and individual’s rights of publicity.
Panelists:
Joseph Lewczak, Esq., Davis & Gilbert, New York City
Adrienne Montes, Esq., Gabay-Rafiy & Bowler, New York City
9:50 – 10:40 am
Data Privacy and M&A Primer: Best Practices from the Frontline
As data privacy issues increasingly make the front page, buyers should pay heightened attention to personally identifiable
information and related risks. Privacy laws, however, are only the start of the web of potential risk whether reputational,
financial or injunctive. This panel will discuss some of these pitfall and ways to minimize these risks.
Moderator:
Daniel F. Forester, Esq., Cleary Gottlieb Steen & Hamilton LLP, New York City
Panelists:
Daniel Ilan, Esq., Cleary Gottlieb Steen & Hamilton LLP, New York City
Douglas B. Bloom, Esq., PricewaterhouseCoopers LLP, New York City
Max E. Iori, Esq., JPMorgan Chase Bank, N.A., New York City
Duncan Campbell, Esq., Barclays Capital, New York City
Akiva Miller, Esq., Kaltura, Inc., New York City
10:40 – 10:55 am
Coffee Break - Sponsored by Barclay Damon LLP
10:55 – 11:45 am
At the Crossroads: Protecting Designs
In our world of ever-developing technology, it’s not only what a product does, but often how it looks that differentiates it in
the marketplace. While traditional IP laws might align to protect a product’s innovations, protecting its design
often presents challenges. Although design can define lifestyle, distinguishing the line between form and func-
tion is not always clear. This panel will focus on methods and strategies for protecting designs, and efforts to
carve out an identity in a marketplace filled with competition.
Over
Moderator:
Erica D. Klein, Esq., Kramer Levin Naftalis & Frankel LLP, New York City
Panelists:
Barbara Kolsun, Esq., Co-Director, Fashion, Arts, Media & Entertainment (FAME) Law Center at Benjamin N. Cardozo School
of Law, New York City
Charles L. Mauro, CHFP, President/Founder, Mauro Usability Science & UX Optimization, New York City
David H. Faux, Esq., Law Office of David H. Faux, P.C., New York City
11:45 am – 12:35 pm
Ethical Considerations in Intellectual Property Litigation
An overview and evaluation of ethical issues and challenges in intellectual property litigation, including recent developments.
Panelists:
Philip Furgang, Esq., Furgang & Adwar, LLP, New York City
Prof. David Hricik, Mercer University School of Law, Macon, GA
12:35 – 1:55 pm
Lunch, Regent, 2nd Floor–Sponsored by Kramer Levin Naftalis & Frankel LLP and Davis & Gilbert LLP
2:00 – 2:50 pm
Patent Act Damages in light of Samsung v. Apple: Understanding Article of Manufacture, Profit
Apportionment and Consumer Survey
The Supreme Court recently heard oral arguments in Samsung Electronics Co. v. Apple, Inc. case regarding Section 289 of
the Patent Act, which entitles the holder of a design patent to claim the total profit of a multi-component product without a
showing that the patented design was responsible for all the profits. This panel will address the current law as written in the
Patent Act and interpretation of “article of manufacture” and the use of surveys in patents case, how they work, their role in
assessing patent value, and possible limitations of their use.
Panelists:
Dr. Jeffery Stec, Charles River Associates, Chicago, IL
Candice C. Decaire, Esq., Kilpatrick Townsend & Stockton LLP, Atlanta, GA
2:50 – 3:40 pm
Shifting of Fees and Expenses, and the Taxation of Costs in IP Cases With Emphasis on Judicial
Review of PTO Rulings
Analysis and discussion of circumstances, issues, and concerns relating to court-awarded attorney fees, expenses, and costs in
intellectual property cases in light of the American Rule vs. the English Rule, with some emphasis on considerations and impli-
cations of Shammas v. Focarino (4th Circuit) and NantKwest, Inc. v. Lee (Fed. Circuit) involving the judicial review of adverse
PTO decisions in trademark registration applications and patent applications, respectively.
Speaker:
Charles E. Miller, Esq., Ph.D., Eaton & Van Winkle LLP, New York City
3:40 – 3:55 am
Coffee Break–Sponsored by Kilpatrick Townsend & Stockton LLP
3:55 – 5:10 pm
Intellectual Property Year in Review
An overview, evaluation, and discussion of interesting IP developments from 2016 (including IP cases from the Court’s 2016
term) and a preview of cases docketed for the upcoming term.
Moderator:
Magdalena Berger, Esq., Curi Platz LLP, New York City
Panelists:
Robert L. Raskopf, Esq., Quinn Emanuel Urquhart & Sullivan, LLP, New York City
Sapna Palla, Esq., Wiggin and Dana LLP, New York City
Jane Chuang, Esq., Lee Anav Chung White Kim Ruger & Richter LLP, New York City
5:10 pm
Closing Remarks
5:30 pm
Cocktail Reception, Mercury Rotunda, 3rd Floor
Sponsored by COMPUMARK/CLARIVATE ANALYTICS
Register Online www.nysba.org/AM2017 | Get Social: #nysba17
IMPORTANT INFORMATION
Under New York’s MCLE rule, this program has been approved for a total of 7.5 credit hours (6.5 in Professional Practice and 1.0 in Ethics) for experienced
attorneys only. This program will NOT qualify for credit for newly-admitted attorneys because it is not a basic practical skills program.
Discounts and Scholarships: New York State Bar Association members and non-members may apply for a discount or scholarship to attend this program,
based on financial hardship. This discount applies to the educational portion of the program only. Under this policy, any member of our Association or non-
member who has a genuine basis for their hardship, if approved, can receive a discount or scholarship, depending on the circumstances. Request for discounts
or scholarships must be received prior to January 13, 2017. For more details, please contact Catheryn Teeter in writing at New York State Bar Association, One
Elk Street, Albany, New York 12207 or [email protected].
Accommodations for Persons with Disabilities: NYSBA welcomes participation by individuals with disabilities. NYSBA is committed to
complying with all applicable laws that prohibit discrimination against individuals on the basis of disability in the full and equal enjoyment of its
goods, services, programs, activities, facilities, privileges, advantages, or accommodations. To request auxiliary aids or services or if you have any
questions regarding accessibility, please contact Catheryn Teeter at 518-487-5573.
For overnight room accommodations, please call the New York Hilton Midtown at 1-800-445-8667 and identify yourself as a member of the New York
State Bar Association. Room rates are $260.00 for single/double occupancy. Reservations must be made by Wednesday, January 4, 2017. You also can
reserve your overnight room on the web at www.nysba.org/am17accomm.
For questions about this specific program, please contact Catheryn Teeter at 518-487-5573. For registration questions only, please call the
Member Resource Center at 800-582-2452. Fax registration form to 518-463-5993.
TABLE OF CONTENTS

Ad or Fad? Social Media, Influencers, The Federal Trade Commission
and the Lanham Act
Joseph Lewczak, Esq. .............................................................................................. 3

Data Privacy and M&A Primer: Best Practices from the Frontline
Akiva Miller, Esq ..................................................................................................... 39
Daniel F. Forester, Esq. ......................................................................................... 53

At the Crossroads: Protecting Designs
Erica D. Klein, Esq. ................................................................................................. 79
Charles L. Mauro, CHFP ........................................................................................ 89
David H. Faux, Esq. .............................................................................................. 145

Ethical Considerations in Intellectual Property Litigation
Prof. David Hricik .................................................................................................. 157

Patent Act Damages in light of Samsung v. Apple: Understanding
Article of Manufacture, Profit Apportionment and Consumer Survey
Dr. Jeffery Stec and Candice C. Decaire, Esq. ..................................................... 189
Candice C. Decaire, Esq ...................................................................................... 213
Dr. Jeffery Stec. .................................................................................................... 227

Shifting Fees and Expenses, and the Taxation of Costs in IP Cases with
Emphasis on Judicial Review of PTO Rulings
Charles E. Miller, Esq., Ph.D. ............................................................................... 237

Intellectual Property Year In Review
Trademark Law: Robert L. Raskopf, Esq ........................................................... 273
Patents: Sapna Palla .......................................................................................... 291
Copyright Law: Jane Chuang, Esq. ................................................................... 307

Biographies ............................................................................................................... 337

AD OR FAD?
SOCIAL MEDIA, INFLUENCERS,
THE FEDERAL TRADE COMMISSION
AND THE LANHAM ACT

Presented By:
Joseph Lewczak, Esq.
Adrienne Montes, Esq.
Hal Hodes, Esq.
Phillips Nazro, Esq.

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