Sales & pitch letters for busy people: time-saving, money-making, ready-to-use letters for any prospect

289 Pages·2007·1.03 MB·English

by  George Sheldon

SALES
& PITCH
LETTERS
for
BUSY
PEOPLE
Time-Saving, Money-Making,
Ready-to-Use Letters for Any Prospect
G E O R G E S H E L D O N
Franklin Lakes, NJ
Copyright © 2007 by George Sheldon
All rights reserved under the Pan-American and International Copyright Conventions. This
book may not be reproduced, in whole or in part, in any form or by any means electronic or
mechanical, including photocopying, recording, or by any information storage and retrieval
system now known or hereafter invented, without written permission from the publisher, The
Career Press.
SALES & PITCH LETTERSFOR BUSY PEOPLE
EDITEDBY GINA TALUCCI
TYPESETBY EILEEN DOW MUNSON
Cover design by The Design Works Group
Printed in the U.S.A. by Book-mart Press
To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to
order using VISA or MasterCard, or for further information on books from Career Press.
The Career Press, Inc., 3 Tice Road, PO Box 687,
Franklin Lakes, NJ 07417
www.careerpress.com
Library of Congress Cataloging-in-Publication Data
Sheldon, George.
Sales & pitch letters for busy people : time-saving, money-making, ready-to-use letters for
any prospect / by George Sheldon.
p. cm.
Includes index.
ISBN-13: 978-1-56414-952-7
ISBN-10: 1-56414-952-8
1. Sales letters—Handbooks, manuals, etc. 2. Advertising compy—Handbooks, manuals
etc. 3. Electronic mail messages—Handbooks, manuals, etc. 4. Facsimile transmission—
Handbooks, manuals, etc. 5. Internet marketing—Handbooks, manuals, etc. I. Title. II.
Title:
Sales and pitch letters for busy people.
HF5730.S54 2007
659.13'3—dc22
2007025095
How to Run the Sales & Pitch Letters for Busy People CD
Insert the CD into the CD drive. The program will start automatically after a
few seconds, Sales & Pitch Letters for Busy People.
How to Navigate the CD
This CD features a navigation menu, located at the top and bottom of each
page. Each of the following navigation methods has unique features to help you find
the information on the CD.
1. Table of Contents—You can get to any point in the book by clicking the
listing in the table of contents or the corresponding page number.
2. Index—You can also use the index to find a specific item anywhere in the
book. Click on a letter in the top navigation menu and you’ll go to that part
of the index. Then click on a page number to go to that page.
3. Search—The search function allows you to enter a key word and find it
throughout the book. Click Find and the program will highlight the first
occurrence of the word. Click Find Again to move to the next occurrence.
You can fine-tune your search using the Match Case, Match Whole Word
and Find Backwards options in the search dialog box.
4. Back—Click the Back button on the main navigation menu to retrace your
path through each page you’ve visited in the book.
5. The page number in the navigation bar is bracketed by two arrows. Click
on the right arrow to move to the next page. Click on the left arrow to move
to the previous page.
Opening and Using Documents
Once you’ve located the letter you want, open the document template by
clicking on the link in the right-hand margin. The program will open the letter with
your Microsoft word processor, then you can edit and personalize the letter as you
wish.
You will encounter a warning dialog box when you open a document template
each time you use Sales & Pitch Letters. Don’t worry. There are no risks in using
Sales & Pitch Letters. The purpose of this warning is to make you aware of the
risks associated with using external files from unfamiliar sources. Click Open to
launch the template. Check “Do not show this message again” to turn the warning
off for the duration of your Sales & Pitch session.
If you have questions, feedback or want more information, please contact us
at [email protected].
License Agreement
Users must accept the terms of the license agreement to use the CD.
System Requirements
Windows 98
Word
All other requirements are included on the CD
For Daisy,
of course.
I want to thank all the fine folks at Career Press for helping with this
book. Special thanks to Michael Pye and Adam Schwartz.
Also, a very big thank you to Gina Talucci who made this work especially
better with her sharp eye and keen edits.
I also appreciate the work of Eileen Munson. Her composition made this
a quite appealing and good looking book.
And a very special thank you to Bob Diforio, my agent, for his continuous
friendship, support, and hard work.
George Sheldon
Lancaster, PA
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Contents
Part I: Getting Started
Chapter 1: What are Sales and Pitch Letters? 11
Chapter 2: Basic Parts of Letters 17
Chapter 3: Formatting Basics 25
Part II: Elements of Good Written Communications
Chapter 4: Rules You Cannot Break 47
Chapter 5: Improving Your Prose 55
Chapter 6: Making Your Letters Better 73
Part III: Sample Sales and Pitch Letters
Chapter 7: Direct Selling Letters 89
Chapter 8: Arranging Appointments 165
Chapter 9: Follow-Up Letters 173
Chapter 10: Sales Letters to Customers 199
Chapter 11: Pitch Letters 225
Chapter 12: Special Sales, Pitch, and Marketing Documents 259
Part IV: Incorporating Technology
Chapter 13: E-mail, Faxes, and Other Electronic Delivery 269
Chapter 14: Using Mail Merge, Contact Managers, and 275
Other Automated Systems
Index 279
About the Author 283
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PART I
Getting Started