ROVACE™ 10 Vinyl Acrylic Emulsion – A Cost-Effective PVA Binder

28 Pages·2016·1.01 MB·English

ROVACE™ 10 Vinyl Acrylic Emulsion –
A Cost-Effective PVA Binder for all Market Needs
®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow www.dowcoatingmaterials.com
Agenda
Stability
Sheen/Opacity
Color
Acceptance
Binder for the
Contractor
Contractor Market: Performance Competitive
Touch-up Touch-up
Market Needs ROVACE™ 10 Highlights Landscape
Vinyl Acrylic
Emulsion
Burnish
Scrub
Low Temp Film
Formation
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Economy Market Paint Improvement Needs
• 2014 Residential Contractor Feedback
• Painting and Decorating Contractors of America (PDCA) Survey
– Coverage/Hiding 46% of responses
– Touch-up 18% of responses
– Roller/Brush Appearance 13% of responses
• Promotional Material Claims – Data Sheets and Paint Can Labels
– “Excellent Hide and – “Applied by Brush, Roller, or
Coverage” Spray”
– “Easy Application” – “Durable Finish”
– “Smooth, Uniform Finish” – “Delivering Productivity”
– “Outstanding Touch-up”

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Quality vs. Maintenance Paint Lines in Contractor Market
Quality Maintenance
• Coverage • Coverage
• Application • Spray Application
• Performance • Touch-up
- Scrub Resistance • Stability
- Burnish Resistance
- Touch-up
• Color Uniformity
• Stability
Drives the market…
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Touch-Up
Good Touch-Up
Uniform appearance between first and second coats, regardless of the
substrate, application method or conditions (temperature, humidity)

Poor Touch-Up
A visual defect which results from repairing a small portion of a wall with
additional paint

Described as qualitative, not quantitative - Appearance
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Poor Touch-Up
Improper touch-up can lead to
“flashing”
Flashing describes the non-uniform
appearance of the coating due to
noticeable variations in the color or
gloss, produced by a variation in
coating absorption by the surface or
changes in application method (e.g.
brush to roller).

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Guidelines for “Good” Touch-Up

The Paint The Tools The Room
• Flat to Eggshell • Use the same • View in
type of “permanent”
• Same “batch or
applicator tool lighting
lot” number
conditions
• The lighter the
paint the easier
to TU
BEST RECOMMENDATION: Start with a Formulation that contains the
“right” binder” with the “right additives” to deliver the best performance
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The Binder
ROVACE™ 10 Vinyl Acrylic Binder
Features & Benefits
• 55% solids
• Shear stable vinyl-acrylic binder
– Offers excellent processing capabilities: Easy to pump
and handle during the manufacturing process
• Manufactured without APEO surfactants*
• Very low VOC (solvent-free*) Capable
• Broad formulation space
– Can be formulated across broad range of formulations
– New Construction, Quality and Maintenance Lines
– Premium and Mid-Tone Flat, Satin and Semigloss Blends
• Spray and touch-up performance enhanced with Dow
Rheology Modifiers
• Has comparable performance to ROVACE™ 9900 Vinyl
Acrylic Emulsion
*Manufactured without added solvent or without the use of APEO surfactants. • Capable of passing MPI Specifications
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ROVACE™ 10 Vinyl Acrylic Binder
Performance Capabilities
- Abrasive Scrub in Quality Flat/Satin Formulations
- Excellent Color Uniformity: Shear Stability and Touch-up
- Comparable Household Stain Removal Across PVC Range
- Capable of Passing MPI Specifications
Formulation Capabilities
- The Most Stringent VOC Regulations
- Building Certifications: LEEDS, etc.
- Product Certifications: MPI, Green Seal, etc.

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Formulation Specifications
ROVACE™ 10 Vinyl Acrylic ROVACE™ 9900 Vinyl
Emulsion Acrylic Emulsion
%Solids 55% 55%
pH 4.5-5.5 4.5-5.5
MFFT (oC) ~3 <5
Recommended Coalescent
4%* 1%*
Level
These coalescent levels offer excellent low temperature film formation and good scrub
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