ebook img

Routledge Handbook of Political Management (Routledge International Handbooks) PDF

653 Pages·2008·4.81 MB·English
Save to my drive
Quick download
Download
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.

Preview Routledge Handbook of Political Management (Routledge International Handbooks)

Routledge Handbook of Political Management The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grassroots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there also are contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaigns and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, this book explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to- date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals. Dennis W. Johnson is professor of political management and former associate dean of the Graduate School of Political Management, George Washington University. He is author of Congress Online, No Place for Amateurs, and The Laws that Shaped America (forthcoming). He is editor of 2008 Presidential Election (forthcoming) and author (with Gary Nordlinger) of Campaigning in the Twenty-first Century (forthcoming). He is also senior editor of the Journal of Political Marketing and serves on the editorial boards of the Journal of Information Technology and Politics and the Journal of Public Affairs. He is a member of the American Association of Political Consultants, the International Association of Political Consultants, and the European Association of Political Consultants. Routledge Handbook of Political Management Edited by Dennis W. Johnson The George Washington University First published 2009 by Routledge 270 Madison Ave, New York, NY 10016 Simultaneously published in the UK by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2009 Taylor & Francis; individual chapters, the contributors This edition published in the Taylor & Francis e-Library, 2008. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging in Publication Data Routledge handbook of political management / edited by Dennis W. Johnson. p. cm. Includes bibliographical references and index. 1. Politics, Practical—Handbooks, manuals, etc. 2. Political consultants—Handbooks, manuals, etc. 3. Political campaigns—Handbooks, manuals, etc. 4. Campaign management—Handbooks, manuals, etc. 5. Elections—Handbooks, manuals, etc. I. Johnson, Dennis W. JF2051.R758 2008 324.7—dc22 2008008169 ISBN 0-203-89213-5 Master e-book ISBN ISBN10: 0–415–96225–0 (hbk) ISBN10: 0–203–89213–5 (ebk) ISBN13: 978–0–415–96225–4 (hbk) ISBN13: 978–0–203–89213–8 (ebk) Contents List of Illustrations ix Permissions xii Introduction: Dennis W. Johnson xiii Part 1: The Field of Political Management 1 American Political Consulting: From its Inception to Today 3 Dennis W. Johnson 2 Modern Political Campaigns in the United States 11 Paul S. Herrnson and Colton C. Campbell 3 Political Consulting Worldwide 24 Fritz Plasser 4 Political Science and Political Management 42 Stephen C. Craig 5 Political Management and Political Communications 57 Lynda Lee Kaid 6 Political Management and Marketing 67 Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman Part 2: American Campaigns and Elections 7 The Permanent Campaign 83 David A. Dulio and Terri L. Towner v CONTENTS 8 Political Management and the Technological Revolution 98 Stephen K. Medvic 9 Message Testing in the Twenty-First Century 113 Brian C. Tringali 10 The New Media in Political Campaigns: What the Future Holds 126 Peter Fenn 11 The Rise and Impact of Monster PACs 139 Steven E. Billet 12 The Promise and Futility of American Campaign Financing 151 Anthony Gierzynski 13 Campaigning Online 166 Emilienne Ireland 14 The Selling of the President 2004: A Marketing Perspective 177 Nicholas J. O’Shaughnessy and Stephan C. Henneberg 15 What Drives the Cost of Political Advertising? 194 Robin Kolodny and Michael G. Hagen 16 Running for Office: The Candidate’s Job Gets Tougher, More Complex 208 Ronald A. Faucheux 17 The War of Ideas, Wedge Issues, Youth Recruitment, and Money 223 Kathleen Barr 18 The Religious Right in American Politics 240 Mark J. Rozell Part 3: Campaigns Worldwide 19 Television Campaigning Worldwide 253 Fritz Plasser and Günther Lengauer 20 Mobile Technology and Political Participation: What the Rest of the World Can Teach America 272 Julie Barko Germany and Justin Oberman 21 The Modern British Campaign: From Propaganda to Political Marketing 283 Dominic Wring 22 German Elections and Modern Campaign Techniques 295 Marco Althaus vi CONTENTS 23 Falafel and Apple Pie: American Consultants, Modernization and Americanization of Electoral Campaigns in Israel 317 Dahlia Scheindlin and Israel Waismel-Manor 24 Russia: Electoral Campaigning in a “Managed Democracy” 332 Derek S. Hutcheson 25 Australia and the Postmodern Election Campaign 346 Ian Ward 26 Election Campaigns in the Philippines 360 Louis Perron 27 Evolution and Limitations of Modern Campaigning in East Asia: A Case Study of Taiwan 370 Christian Schafferer 28 Mexico’s 2000 Presidential Election: Long Transition or a Sudden Political Marketing Triumph? 393 Eduardo Robledo Rincón Part 4: Lobbying, Advocacy, and Political Persuasion 29 The Creation of the US Lobbying Industry 407 Conor McGrath and Phil Harris 30 Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations 420 Brad Fitch 31 Building Constituencies for Advocacy in the United States and Other Democracies 433 Edward A. Grefe 32 Political Consultants, Interest Groups and Issue Advocacy Work: A Lasting Relationship 450 Douglas A. Lathrop 33 Military and Defense Lobbying: A Case Study 461 Julius W. Hobson, Jr 34 Discovering Our (Corporate) Grassroots: European Advocacy 2.0 477 Marco Althaus Part 5: Political Parties, Political Management, and Democracy 35 Campaign Consultants and Political Parties Today 497 Maik Bohne, Alicia Kolar Prevost, and James A. Thurber vii CONTENTS 36 Network Marketing and American Political Parties 509 Peter N. Ubertaccio 37 Managing a Market-orientation in Government: Examples from Tony Blair and Helen Clark 524 Jennifer Lees-Marshment 38 Machiavellian Marketing: Justifying the Ends and Means in Modern Politics 537 Phil Harris, Conor McGrath, and Irene Harris 39 Ethics in Campaigns and Public Affairs 555 Candice J. Nelson 40 Winning Over a Cynical Public: The Debate Over Stem Cell Research and Other Biotechnologies 564 Bonnie Stabile and Susan J. Tolchin About the Editor and Contributors 579 References 588 Index 624 viii List of Illustrations Figures 2.1 The Professionalism of Different Campaigns 15 2.2 The Budget of a Typical House Campaign 19 7.1 Frontloading in Republican Presidential Primaries 86 7.2 Number of Television News Stories on the 2000, 2004, and 2008 Presidential Campaigns 87 8.1 Presidential Campaign (2008) Websites “Involving” Supporters 106 9.1 Strategic Message Grid 114 9.2 Dial Test: Response to a Typical “Negative” Ad 117 9.3 Dimensions of Message Testing 118 9.4 Questionnaire Design for Message Testing 120 9.5 Switch Variable Construct 121 9.6 Multiple Regression Equation 121 9.7 Multiple Regression Analysis 123 12.1 Source of Contributions (in Hundred Thousands) to Federal Candidates and Parties, 1990–2004 156 12.2 Sector Contributions (in Millions) to State Party Organizations, 2004 156 12.3 Distribution of Contributions to 527 Committees by Size of Contribution, 2004 156 12.4 Contributors by Household Income, 2004 157 12.5 Challenger Spending as a Percentage of Incumbent Spending for US House and Senate Races from 1976 to 2006 158 12.6 State House and Senate Challenger Revenues as a Percentage of Incumbent Revenues, 2004 159 12.7 Average Spending (in Millions) in Gubernatorial Elections by Incumbent Governors and Challengers, 1997–2004 159 12.8 Money Raised for 2004 Presidential Campaign 161 12.9 Money Raised for Federal Campaigns by Democratic and Republican Party Committees, 1977–2006 162 15.1 Median Spot Price and Size of Television Audience by Hour of the Day 197 15.2 Median Spot Price and Size of Television Audience by Day of the Week 198 ix

See more

The list of books you might like

Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.