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Routledge Handbook of Applied Communication Research PDF

711 Pages·2009·6.25 MB·English
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Routledge Handbook of Applied Communication Research The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This com- prehensive examination of applied communication research—including its foundations, research methods employed, signifi cant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research— shows how such research has and can make a difference in the world and in people’s lives. The sections and chapters in this handbook: • explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices; • demonstrate the breadth and depth of applied communication scholarship; • review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways; and • set agendas for future applied communication scholarship. Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs. As an impressive benchmark in the ongoing growth and development of communication scholar- ship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality com- munication research that can positively affect people’s lives. Lawrence R. Frey (PhD, University of Kansas, 1979) is a professor in the Department of Com- munication at the University of Colorado at Boulder, where he teaches undergraduate and gradu- ate courses on applied communication, quantitative and qualitative research methods, and group interaction. His applied communication scholarship focuses on communication activism, social justice, community studies, and health communication. He is the author or editor of 15 books, three special journal issues, and more than 65 journal articles and book chapters, and is the recipi- ent of 14 awards for scholarship, including the 2000 Gerald M. Phillips Award for Distinguished Applied Communication Scholarship from the National Communication Association. Kenneth N. Cissna (PhD, University of Denver, 1975) is a professor and chair of the Department of Communication at the University of South Florida, where he teaches undergraduate and graduate courses in interpersonal communication, group communication, and dialogue theory and practice. He has published scores of scholarly book chapters and journal articles, and fi ve books. He served as editor of the Journal of Applied Communication Research and of the Southern Communication Journal, and is past president of both the Florida Communication Association and the Southern States Communication Association (SSCA). His awards include SSCA’s 2007 T. Earle Johnson— Edwin Paget Distinguished Service Award and the National Communication Association’s 2008 Gerald M. Phillips Award for Distinguished Applied Communication Scholarship. Editorial Board Rob Anderson, Saint Louis University J. Kevin Barge, Texas A&M University Samuel L. Becker, The University of Iowa Patrice M. Buzzanell, Purdue University William F. Eadie, San Diego State University Eric M. Eisenberg, University of South Florida Katherine Hawkins, Clemson University Gary L. Kreps, George Mason University Katherine I. Miller, Texas A&M University Jon F. Nussbaum, The Pennsylvania State University H. Dan O’Hair, The University of Oklahoma John Parrish-Sprowl, Indiana University-Purdue University Indianapolis Linda L. Putnam, University of California, Santa Barbara Jim L. Query, Jr., James Madison University Eileen Berlin Ray, Cleveland State University Lawrence B. Rosenfeld, The University of North Carolina at Chapel Hill David R. Seibold, University of California, Santa Barbara SunWolf, Santa Clara University Kim Witte, Michigan State University Reviewers Lee Artz, Purdue University-Calumet William L. Benoit, University of Missouri Dale E. Brashers, University of Illinois at Urbana-Champaign Katherine Greene, Rutgers, The State University of New Jersey Stephen Hartnett, University of Colorado, Denver Jake Harwood, The University of Arizona Lynda Lee Kaid, University of Florida D. Lawrence Kincaid, Johns Hopkins University Stephen Littlejohn, The University of New Mexico Mark Lawrence McPhail, Southern Methodist University Michelle Miller-Day, The Pennsylvania State University Anita Pomerantz, University at Albany, State University of New York Craig R. Scott, Rutgers, The State University of New Jersey Glen H. Stamp, Ball State University Routledge Handbook of Applied Communication Research Edited by Lawrence R. Frey Kenneth N. Cissna First published 2009 by Routledge 270 Madison Ave., New York, NY 10016 Simultaneously published in the UK by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business This edition published in the Taylor & Francis e-Library, 2009. To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk. © 2009 Taylor & Francis All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identifi cation and explanation without intent to infringe. Library of Congress Cataloging in Publication Data Routledge handbook of applied communication research / edited by Lawrence R. Frey & Kenneth N. Cissna. p. cm. 1. Communication—Research. 2. Communication—Research--Methodology. I. Frey, Lawrence R. II. Cissna, Kenneth N. III. Title: Handbook of applied communication research. IV. Title: Applied communication research. P91.3.R68 2009 302.207'2—dc22 2008047304 ISBN 0-203-87164-2 Master e-book ISBN ISBN10: 0-8058-4983-1 (hbk) ISBN10: 0-8058-4984-X (pbk) ISBN10: 0-203-87164-2 (ebk) ISBN13: 978-0-8058-4983-7 (hbk) ISBN13: 978-0-8058-4984-4 (pbk) ISBN13: 978-0-203-87164-5 (ebk) Contents List of Figures and Tables ix Editors xi Contributors xiii Introduction xxix KENNETH N. CISSNA AND LAWRENCE R. FREY PART I Foundations of Applied Communication Research 1 1 The Development of Applied Communication Research 3 KENNETH N. CISSNA, WILLIAM F. EADIE, AND MARK HICKSON, III 2 Across Applied Divides: Great Debates of Applied Communication Scholarship 26 LAWRENCE R. FREY AND SUNWOLF 3 Practical Theory in Applied Communication Scholarship 55 J. KEVIN BARGE AND ROBERT T. CRAIG PART II Methods of Applied Communication Research 79 4 Using Quantitative Methods to Conduct Applied Communication Research 81 JIM L. QUERY, JR., KEVIN B. WRIGHT, PATRICIA AMASON, KRISTEN CAMPBELL EICHHORN, MELINDA R. WEATHERS, MARTHA WOMACK HAUN, EILEEN S. GILCHRIST, LAURA BOCHENEK KLEIN, AND VALERIE PEDRAMI 5 Rhetorical Methods of Applied Communication Scholarship 106 CELESTE M. CONDIT AND BENJAMIN R. BATES v vi Contents 6 Ethnography in Applied Communication Research 129 LAURA L. ELLINGSON 7 Discourse Analysis: The Practice and Practical Value of Taping, Transcribing, and Analyzing Talk 153 KAREN TRACY AND JULIEN C. MIRIVEL PART III Issues in Applied Communication Research 179 8 Positioning Gender as Fundamental in Applied Communication Research: Taking a Feminist Turn 181 PATRICE M. BUZZANELL, REBECCA J. MEISENBACH, ROBYN REMKE, HELEN STERK, AND LYNN H. TURNER 9 Race as Political Identity: Problematic Issues for Applied Communication Research 203 ANNE MAYDAN NICOTERA, MARCIA J. CLINKSCALES, LAURA K. DORSEY, AND MARNEL N. NILES 10 Technology in/as Applied Communication Research 233 LEAH A. LIEVROUW 11 Managing a World of Problems: The Implications of Globalization for Applied Communication Research 257 JOHN PARRISH-SPROWL 12 Applied Communication Ethics: A Summary and Critique of the Research Literature 280 MATTHEW W. SEEGER, TIMOTHY L. SELLNOW, ROBERT R. ULMER, AND JULIE M. NOVAK PART IV Contexts of Applied Communication Research 307 13 Family as Agency of Potential: Toward a Positive Ontology of Applied Family Communication Theory and Research 309 THOMAS J. SOCHA 14 Organizational Communication and Applied Communication Research: Parallels, Intersections, Integration, and Engagement 331 DAVID R. SEIBOLD, DAISY R. LEMUS, DAWNA I. BALLARD, AND KAREN K. MYERS Contents vii 15 In the Public Interest: Communication in Nonprofi t Organizations 355 ERIC M. EISENBERG AND BETH ESCHENFELDER 16 Health Communication as Applied Communication Inquiry 380 GARY L. KREPS AND ELLEN W. BONAGURO 17 Communication in the Helping Professions 405 KATHERINE I. MILLER AND JENNIFER R. CONSIDINE 18 Aging and Applied Communication Research 429 JON F. NUSSBAUM AND JENNIFER E. OHS 19 Applied Political Communication Research 453 LYNDA LEE KAID, MITCHELL S. MCKINNEY, AND JOHN C. TEDESCO 20 Applied Communication Research in Educational Contexts 481 ANN L. DARLING AND LIZ LECKIE 21 Communication for Participatory Development: Dialogue, Action, and Change 506 D. LAWRENCE KINCAID AND MARÍA ELENA FIGUEROA PART V Exemplary Programs of Applied Communication Research 533 22 Drug Resistance Strategies Project: Using Narrative Theory to Enhance Adolescents’ Communication Competence 535 MICHAEL L. HECHT AND MICHELLE MILLER-DAY 23 Applied Research on Group Decision Support Systems: The Minnesota GDSS Project 558 MARSHALL SCOTT POOLE AND GERARDINE DESANCTIS 24 Fear Appeals and Public Health: Managing Fear and Creating Hope 584 KIM WITTE AND ANTHONY J. ROBERTO 25 The Multiple Faces of the Public Dialogue Consortium: Scholars, Practitioners, and Dreamers of Better Social Worlds 611 KIMBERLY PEARCE, SHAWN SPANO, AND W. BARNETT PEARCE Author Index 633 Subject Index 657 List of Figures and Tables Figures 2.1 Prominent debates and divides in applied communication scholarship. 27 5.1 A continuum of more to less applied and most to least visible rhetorical studies. 108 9.1 Ethnicity and class growing out of culture. 218 9.2 The social construction of race. 219 9.3 Problematic issues of race. 220 9.4 Organizing model for research of problematic issues of race. 222 21.1 Communication as a process of convergence and divergence. 511 21.2 A model of communication for participatory development. 514 22.1 Conceptual model for prevention curriculum. 546 22.2 Intervention outcomes by condition. 547 23.1 Summary of major constructs and propositions of adaptive structuration theory. 561 23.2 An 11-seat group decision support room. 566 23.3 Features of SAMM (Software Aided Meeting Management) system. 567 24.1 The extended parallel process model. 586 24.2 The extended parallel process model—Low-threat example. 587 24.3 The extended parallel process model—High-threat/low-effi cacy example. 587 24.4 The extended parallel process model—High-threat/high-effi cacy example. 588 Tables 2.1 Interventions/Facilitations Employed by Applied Communication Researchers 40 4.1 Frequency of Applied Quantitative Methods within the Sample of Communication Journals 94 4.2 Frequency of Quantitative Methods by Applied Communication Topic 94 7.1 The Basic Conversation Analysis Transcription Symbols 156 10.1 Mass Communication and Mediation Perspectives on Communication Technology 237 13.1 Problems Examined in a Sample of Applied Family Communication Studies 312 15.1 Comparison of For-profi t, Government, and Nonprofi t Sectors 358 ix

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courses in interpersonal communication, group communication, and He has published scores of scholarly book chapters and journal articles, and Page 5 . she is exploring the communicative behaviors enacted by health-care pro- . and Constraint (currently in its 5th edition, with H. L. Goodall,
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