Robert Andersson - Nokia PDF
Preview Robert Andersson - Nokia
Regional Market Trends Robert Andersson Executive Vice President, Customer and Market Operations 1 ©2007 Nokia Capital MarketsDay 2007 Customer and Market Operations Strategic priorities 2 ©2007 Nokia Capital Markets Day 2007 Nokia wins consumer hearts by 4:1 margin… Brand Preference by Area Nokia 2004 Q3`07 Others #2 Competitor China Europe MEA LTA APAC NAM Global 39 46 0 % 25 % 50 % 75 % 100 % Global Brand Preference % Source: Global Brand tracking data ex Japan-Korea. Brand preference weighted by population. 3 ©2007 Nokia Capital Markets Day 2007 Consumer centric response to retention challenge 80% Product and functionality Customer retention rate designs 60 53 % Marketing 40 32 % messages 29 % 30 % 29 % 20 Accessories 0 Nokia Motorola Samsung Sony LG Customer care Ericsson Source: Nokia estimates Competitive Customer care response Retention deals Channel for Nokia collaboration consumers 4 ©2007 Nokia Capital Markets Day 2007 DDiissttrriibbuuttiioonn aanndd rreettaaiill ttrreennddss • Growing retail presence for retailers, operators, manufacturers • Online will be a growth channel for device and service sales • Operator-driven markets: operators retain position in distribution, use of subsidies • Growth markets: new operators enter into handset distribution • Services: operators in many markets adopt open internet approach • Environmental responsibility increasingly considered at point of purchase 5 ©2007 Nokia Capital Markets Day 2007 MMooddeerrnniizziinngg ffaaccee ooff rreettaaiill iinn eemmeerrggiinngg mmaarrkkeettss • From corner shops to organized retail • Go-to-Market, replacement sales and retention gaining importance • Nokia is a forerunner in emerging markets • Nokia’s competitive advantage: competitors cannot match our scale • Systematically managed field force • Nokia Academy for retailers • Effective IT tools globally 6 ©2007 Nokia Capital Markets Day 2007 The world and Nokia offering are changing • Go-to-Market: Integrate Device and Service offerings into compelling solutions and experiences Mobile device value Convergence device value Mobilizing Web2.0 and Mobile proposition: proposition: Services Business: Everything Design, Size, Integration of new function that you can do is the value Price with phone and proposition! offering first Experiences 7 ©2007 Nokia Capital Markets Day 2007 CCaassee UUKK –– LLaauunncchh ooff NN9955:: • Well planned & successful Go-to-Market • N95 became best-selling product in record-time • Nokia volume share from number 3 to number 1 in just a few months • Carphone Warehouse: “best product launch ever” 8 ©2007 Nokia Capital Markets Day 2007 Area snapshots 101% China Europe pop. 1351 million North America 43% 80% pop. 893 million 39% pop. 338 million ~60% 40% 26% ~20% ~30% 4% 13% 6% MiddleEast 60% and Africa pop. 1321 million Asia Pacific 45% pop. 2183 million 64% 39% LatinAmerica 30% ~25% 24% pop. 535 million 29% ~25% 31% ~30% 14% Mobile penetration% Q3: Market volumegrowth(YoY) % Q3: Nokia volumeshare% 2007: Market renewalrate% Definition: Source: Nokia estimates replacement rate that shows % of the subscriber base that purchase a device in a year 10 ©2007 Nokia Capital Markets Day 2007 North America - Improving market performance 11 ©2007 Nokia Capital Markets Day 2007
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