rifat yilmaz, mustafa ari

372 Pages·2017·6.72 MB·English

MENDEL UNIVERSITY IN BRNO

International Conference on Management
Trends of Management in the Contemporary
Society
th th
Brno, June 9 – 10 2016
Peer-Reviewed Conference Proceedings

2016
The International Conference on Management (2016) was organized under the patronage of the Mayor of the City of
Brno, Petr Vokřál and with financial support by the City of Brno.

Edited by Sylvie Formánková, Ph.D.
Factual correctness, professional level, and language correctness and graphics are the responsibility of authors.
All papers were reviewed

ISBN 978-80-7509-451-3
Contents

STRATEGY TOOLS AND GREEN ECONOMY .......................................................................................... 11
ENIKŐ LENCSÉS, ÖZLEM KÜÇÜKAKÇA, HUSSAM M. ABU MUSLEH .................................................. 11
GENDER DIFFERENCES IN PERCEPTION OF THE QUALITY OF RURAL TOURIST
DESTINATION .................................................................................................................................................... 15
ASTRIDA PERUTHOVÁ, KATEŘINA RYGLOVÁ ........................................................................................... 15
POSSIBILITIES OF PROMOTING MUSHROOM BY MEANS OF BTL COMMUNICATION
TOOLS .................................................................................................................................................................... 19
BERNADETT ALMÁDI, NIKOLETTA CSONKA, BALÁZS MÁTÉ, ERIKA VARGA ................................ 19
DETERMINANTS OF SUCCESS IN THE PROCESS OF REPUTATION RECOVERY AFTER
COMPANY`S CRISIS .......................................................................................................................................... 23
DANUTA SZWAJCA .............................................................................................................................................. 23
THE FACTORS OF BUSINESS CYCLE ........................................................................................................ 28
ČÍKOVÁ ELEN ....................................................................................................................................................... 28
EU FOOD SAFETY AND QUALITY POLICY IN THE CONTEXT OF SUSTAINABLE
COMPETITIVENESS OF FOOD PROCESSORS SETTLED IN THE CZECH REPUBLIC ........... 32
ZDENĚK MOTLÍČEK1, JAN VAVŘINA ............................................................................................................ 32
LOCATION FACTORS OF JAPANESE AUTOMOTIVE PRODUCTION FACILITIES IN
POLAND................................................................................................................................................................. 37
JAROSŁAW WITKOWSKI, KATARZYNA CHEBA , MAJA KIBA-JANIAK ............................................... 37
SPECIFIC RISK IN HARD COAL MINING INDUSTRY IN POLAND ................................................ 41
ANETA MICHALAK .............................................................................................................................................. 41
AN EMPIRICAL STUDY OF THE RELATIONSHIP BETWEEN ENERGY STRUCTURE,
ECONOMIC GROWTH, AND CARBON EMISSIONS IN SHAANXI PROVINCE .......................... 45
NAN LI, RONG KANG, CHEN FENG, CHANGLING WANG, CHUNPENG ZHANG, HONGZHI TIAN
.................................................................................................................................................................................. .45
MULTICULTURALISM AS A CONFLICT'S SUBSTRATE .................................................................... 49
ŁUKASZ SKIBA ...................................................................................................................................................... 49
NEW METHODS IN THE ANALYSIS OF CLIMATE FRIENDLY STRATEGIES. REDUCING
CLIMATE DAMAGE – REALITY OR ILLUSION ...................................................................................... 53
ATTILA KOVÁCS, BÁLINT HORVÁTH, WALEED ALI HUSSEIN AL-ZAIDI, ENIKŐ LENCSÉS ....... 53
MEASUREMENT AND ANALYSIS OF CHINA’S FINANCIAL VULNERABILITY DURING
2005-2014 ........................................................................................................................................................... 57
CHUN-PENG ZHANG, RONG KANG ................................................................................................................ 57
SMART SPECIALIZATION IN POLAND .................................................................................................... 61
ANDRZEJ PAWLIK ............................................................................................................................................... 61
HOW TO EVALUATE LEADER’S STRATEGIC INTELLIGENCE ...................................................... 65
SAEED NOSRATABADI, CSABA, BÁLINT ILLES ......................................................................................... 65
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MARKET FUNDAMENTALS AND LONG RUN HOUSING PRICE TRENDS: EVIDENCE FROM
THE U.S., 1995-2012 ....................................................................................................................................... 69
WEI-CHOUN YU, MICHAEL WENZ ................................................................................................................ 69
ORGANIZATIONAL CULTURE AND ITS IMPACT ON DEVELOPING EMPLOYEE CAREER
PATHS .................................................................................................................................................................... 74
AGATA PRZEWOŹNA-KRZEMIŃSKA ............................................................................................................. 74
ROLE OF SOCIAL CAPITAL IN MANAGING SMALL AND MEDIUM-SIZED ENTERPRISES 78
FELICJAN BYLOK ................................................................................................................................................. 78
COMPUTER AIDED OF KNOWLEDGE DISCOVERY IN DATABASES .......................................... 82
RENATA JANOŠCOVÁ ......................................................................................................................................... 82
QUALITY AND SAFETY IN HEALTHCARE ENTITIES ........................................................................ 87
MARZENA PYTEL-KOPCZYŃSKA .................................................................................................................... 87
THE PROCESS OF FORMATION OF WORK CONDITION’S QUALITY OF AN
ORGANISATION’S EMPLOYEES .................................................................................................................. 90
WIESŁAW ŁUKASIŃSKI ..................................................................................................................................... 90
REQUIRED EMPLOYEE BENEFITS IN RELATION TO THE GENDER OF RESPONDENTS 94
JIŘÍ DUDA ............................................................................................................................................................... 94
ISO 26 000: CONCEPT OF SOCIAL RESPONSIBILITY AT CZECH UNIVERSITY .................... 97
SYLVIE FORMÁNKOVÁ, RENATA KUČEROVÁ, MONIKA PRÍSAŽNÁ ................................................... 97
INDIVIDUAL SOCIAL SECURITY ACCOUNT AS A TOOL OF SUSTAINABLE
DEVELOPMENT OF SOCIAL SECURITY SYSTEM IN POLAND .................................................... 102
ROMAN GARBIEC .............................................................................................................................................. 102
PREVENTING LOW EMISSION IN LOCAL GOVERNMENT UNITS IN THE DIMENSION OF
SUSTAINABLE DEVELOPMENT................................................................................................................ 107
ROBERT KUCĘBA, WALDEMAR JĘDRZEJCZYK ....................................................................................... 107
ROLE OF EDUCATORS IN THE ENTREPRENEURIAL ECOSYSTEM .......................................... 112
CSABA BÁLINT ILLÉS, ANNA DUNAY, EMESE TATÁR .......................................................................... 112
WORKPLACE HEALTH PROMOTION – PERSPECTIVES AND CHALLENGES OF POLISH
ORGANIZATIONS ............................................................................................................................................ 116
MARTA ZAJĄC ..................................................................................................................................................... 116
TEACHING MANAGERIAL COMPETENCES AT UNIVERSITIES .................................................. 120
WALDEMAR JĘDRZEJCZYK, ROBERT KUCĘBA........................................................................................ 120
REQUIREMENTS OF IMPROVING KNOWLEDGE SHARING BEHAVIOR. CREATIVITY
CONTEXT ............................................................................................................................................................ 124
ANNA SŁOCIŃSKA ............................................................................................................................................. 124
THE CHOICE OF THE CONTRACTOR IN PUBLIC PROCUREMENT .......................................... 128
ANNA BAZAN-BULANDA ................................................................................................................................ 128
APPLICATION OF SPIRAL AFTEREFFECT IN EXAMINATION OF MANAGERS’
LEADERSHIP STYLES .................................................................................................................................... 131
MIROSŁAW Z. HARCIAREK ............................................................................................................................. 131
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THE STEPS OF THE ENTREPRENEURIAL PROCESS IN PRACTICE: CASE STUDY ............ 134
BEATRIX HORÁNYI, RÉKA TÖRŐ ................................................................................................................. 134
SUSTAINABILITY-RELATED COMMUNICATION AND ITS INFLUENCE ON
COMPETITIVENESS OF COMPANIES IN THE CHEMICAL INDUSTRY ..................................... 138
JAROSLAVA HYRŠLOVÁ, PAVEL TOMŠÍK, LUCIE VNOUČKOVÁ, MIROSLAV HÁJEK .................... 138
‘WE ARE HERE TO STAY’: AN OVERVIEW OF THE SOCIO-POLITICAL ASPECT ON
DISABILITY IN HUNGARY .......................................................................................................................... 142
AMBUJ SHARMA, ANNA DUNAY ................................................................................................................... 142
SOCIAL DETERMINANTS OF COLLABORATION IN THE WORK ENVIRONMENT ............ 146
SEBASTIAN SKOLIK, ELŻBIETA ROBAK ................................................................................................... 146
THE ROLE OF EMPOWERMENT IN CONFLICT MANAGEMENT BASED ON MEDIATION IN
COLLECTIVE DISPUTES RESOLUTION IN POLAND ........................................................................ 150
LESZEK CICHOBŁAZIŃSKI .............................................................................................................................. 150
SPATIAL CHANGES AND ASSESSMENT OF THE FINANCIAL CONDITION OF LOCAL
GOVERNMENT UNITS IN THE CONTEXT OF THE INCOME STRUCTURE ............................. 154
PAWEŁ DZIEKAŃSKI ........................................................................................................................................ 154
A COMPARISON OF THE EFFECTS OF OIL PRICE SHOCKS ON JAPAN AND US ................. 158
HONGZHI TIAN................................................................................................................................................... 158
THE URBAN-RURAL INCOME DISPARITY, HUMAN CAPITAL INVESTMENT AND
ECONOMIC GROWTH IN CHINA .............................................................................................................. 170
XIAOJING CHAO .................................................................................................................................................. 170
RISK MANAGEMENT IN PERSPECTIVE OF ACCOUNTING ........................................................... 183
MUSTAFA ARI, RIFAT YILMAZ ...................................................................................................................... 183
FARMERS´ MARKETS´: THE USAGE OF INSTAGRAM POSTS ..................................................... 187
LADISLAV PILAŘ, STANISLAV ROJÍK, TEREZA BALCAROVÁ, JANA POLÁKOVÁ .......................... 187
STUDY REGARDING THE AGRO ALIMENTARY PRODUCTS CONTAMINATION WITH
CHEMICAL SUBSTANCES ............................................................................................................................ 191
POPA M., GAVRILA PAVEN I., BOSTAN R. POPA D.V, POPA, A. ........................................................... 191
CORPORATE SOCIAL RESPONSIBILITY AND ITS ADAPTATION IN THE MANAGERIAL
PRACTICE ........................................................................................................................................................... 196
IVETA UBREŽIOVÁ, REGÍNA KURČOVÁ, VERONIKA HRDÁ, ALEXANDRA MALEJČÍKOVÁ........ 196
THE ACTUAL PROBLEMS OF THE HUNGARIAN PIG SECTOR – PROSPECTS FOR THE
FUTURE DEVELOPMENT ............................................................................................................................ 201
BÉLÁNÉ VINKLER, ANNA DUNAY ............................................................................................................... 201
CAUSE RELATED MARKETING: THE DEMOGRAPHIC-SOCIAL QUALITIES OF
CONSUMERS AND THEIR ATTITUDES TOWARDS CRM .............................................................. 205
LUCYNA WITEK ................................................................................................................................................. 205
IMPLEMENTATION NEW AREA - QUALITY MINDSET TO THE EUROPAN MODEL
EXCELLENCE ..................................................................................................................................................... 209
PAVLINA BALATA ............................................................................................................................................. 209
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DETERMINANTS INFLUENCING SELF-MANAGEMENT IN CORPORATE ENVIRONMENT
................................................................................................................................................................................. 217
TEREZA BALCAROVA, BARBORA SEIDLOVA, LADISLAV PILAR ....................................................... 217
CZECH BUSINESS ENVIRONMENT AND ITS EVALUATION BY SME MANAGERS .............. 222
HELENA CHLÁDKOVÁ ..................................................................................................................................... 222
POSSIBILITY OF ADOPTING THE CONCEPT OF ECO-EFFICIENCY IN THE SACHET
WATER INDUSTRY IN GHANA ................................................................................................................. 227
EBO TAWIAH QUARTEY, SAMUEL ANTWI DARKWAH. ....................................................................... 227
INCREASING THE NOTORIETY OF A DESTINATION USING CULTURAL EVENTS - THE
CASE OF ALBA COUNTY, ROMANIA ....................................................................................................... 231
SILVIA MAICAN, CARMEN PAȘTIU, ANDREEA MUNTEAN.................................................................. 231
COMPARISON OF CORPORATE SOCIAL RESPONSIBILITY CONCEPT AND CONCEPT OF
SUSTAINABLE TOURISM ............................................................................................................................ 235
LUCIA KLIMKOVA, ADÉLA KRCHŇÁKOVÁ, IDA VAJČNEROVÁ ........................................................... 235
COMPARING THE APPLICATION OF MANAGEMENT OF TARGET DESTINATIONS AT
THE REGIONAL AND LOCAL LEVEL IN SLOVAKIA AND THE CZECH REPUBLIC .............. 239
VANDA MARÁKOVÁ, MIROSLAVA MEDVEĎOVÁ .................................................................................... 239
ACCOMMODATION FACILITIES MARKETING - A WAY TO DEVELOP TOURISM IN ALBA
COUNTY ............................................................................................................................................................... 243
CARMEN ADINA PASTIU ,ANDREEA CIPRIANA MUNTEAN , SILVIA STEFANIA MAICAN ...... 243
FACTORS OF QUALITY IN WINE TOURISM ........................................................................................ 247
EVA SKÁLOVÁ, KATEŘINA RYGLOVÁ, JAKUB ŠÁCHA, MARTIN PROKEŠ ........................................ 247
BRAND MANAGER AS A KNOWLEDGE WORKER ............................................................................ 252
ZUZANA WROBLOWSKÁ ................................................................................................................................. 252
REFLECTION ON CREATIVITY IN MANAGEMENT.THE PROBLEM OF DEFINING THE
PROBLEM AND ITS PRACTICAL APPLICATION ............................................................................... 256
JOLANTA BIEŃKOWSKA ................................................................................................................................. 256
CRISIS RESPONSE PLANNING IN THE EUROPEAN UNION ......................................................... 261
MAGDALENA BSOUL-KOPOWSKA, ANNA KARSZEWSKA .................................................................... 261
WEAKNESSES OF HUMAN CAPITAL EVALUATION IN TERMS OF PERSONNEL POLICY
RELATION TO HUMAN RESOURCES MANAGEMENT .................................................................... 266
BEÁTA CSANKONÁ, SLÁVKA KLASOVÁ, VILIAM KOVÁČ ..................................................................... 266
PERFORMANCE BUDGETING AS A TOOL FOR FINANCIAL MANAGEMENT OF LOCAL
GOVERNMENT ................................................................................................................................................. 270
ALEKSANDRA CZARNECKA ........................................................................................................................... 270
ABILITY OF THE ORGANIZATION TO MANAGE THE CHANGE WITH CONDITION OF
REACHING THE SATISFYING LEVEL OF THE EFFECTIVENESS ................................................ 274
JOANNA GAJDA ................................................................................................................................................... 274
GREENWASHING AS A THREAT FOR CORPORATE SOCIAL RESPONSIBILITY ................. 279
ILONA SWIATEK-BARYLSKA ......................................................................................................................... 279
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THE ROLE OF HUMAN RESOURCE MANAGEMENT IN THE EFFICIENT OPERATION OF
SMES: PROBLEMS AND SOLUTION OFFERS ...................................................................................... 283
GÜRKAN HAŞİT .................................................................................................................................................. 283
IMPACT OF UNEMPLOYMENT RATE ON LOCAL REMUNERATION WITHIN SELECTED
EU COUNTRIES................................................................................................................................................. 287
HANA STOJANOVÁ, MONIKA TRNKOVÁ ................................................................................................... 287
PROCESS OF INTERNATIONAL JOINT VENTURE CREATION (EXAMPLE OF SLOVAK-
FOREIGN JOINT VENTURES) ..................................................................................................................... 291
TATIANA HLUŠKOVÁ ....................................................................................................................................... 291
THE USE OF SENSORY MARKETING IN MEDICAL SERVICES CENTERS AS A FORM OF
MODERN MANAGEMENT OF THE COMPANY IN MEDICAL INDUSTRY ................................ 295
IZABELLA SOWIE-KASPRZYK ....................................................................................................................... 295
THE STRATEGY OF BRAND ORIENTATION AND CUSTOMER-CENTRIC PERFORMANCE
OUTCOMES IN THE CONTEMPORARY AFRICAN SMALL-SIZED FIRM SETTING:
PRELIMINARY FINDINGS ............................................................................................................................ 300
CHRISTIAN NEDU OSAKWE .......................................................................................................................... 300
GLOBAL ECONOMY, MANAGEMENT AND ECOLOGY ..................................................................... 304
ROBERT JANIK ................................................................................................................................................... 304
NEW CONSUMER TRENDS IN MODERN SOCIETIES AS CONDITIONING OF ENTERPRISES
MANAGEMENT ................................................................................................................................................. 307
ANNA KARCZEWSKA, MAGDALENA BSOUL-KOPOWSKA ................................................................... 307
EVOLUTIONARY CONDITIONS OF SOCIAL ORGANIZATION NETWORK INTERNAL
FLOW OF GOODS. THEORETICAL MODEL CONCEPT .................................................................... 312
KATARZYNA KUKOWSKA, SEBASTIAN SKOLIK ...................................................................................... 312
UTILIZATION OF PERSONIFIED MANAGEMENT IN THE COMPANY PRACTICE .............. 316
ALEXANDRA MALEJČÍKOVÁ, VERONIKA HRDÁ , IVETA UBREŽIOVÁ ............................................. 316
FUZZY APROACH TO CORPORATE POTENTIAL INNOVATIVENESS ASSESSMENT ........ 321
TOMASZ L. NAWROCKI, IZABELA JONEK-KOWALSKA ......................................................................... 321
EMPLOYEES' STRENGTHS AS THE BIGGEST RESOURCE OF CONTEMPORARY
ORGANIZATIONS ............................................................................................................................................ 325
MAŁGORZATA RANDAK-JEZIERSKA ........................................................................................................... 325
DYSFUNCTIONS IN MANAGING EUROPEAN SOCIAL FUNDING PROJECTS IN POLAND IN
THE PERSPECTIVE OF 2007-2013 IN POLAND – PILOT RESEARCH FINDINGS .............. 329
KATARZYNA TRACZ-KRUPA .......................................................................................................................... 329
SOCIAL ATTITUDES OF THE YOUNG GENERATION OF POLES TOWARDS SAVING AND
CONSUMPTION - A SOCIOLOGICAL ANALYSIS ................................................................................. 333
URSZULA SWADŹBA ......................................................................................................................................... 333
THE EFFECTS OF GLOBAL COMPETITION ON STRATEGIC COST MANAGEMENT AND
BEHAVIORAL MANAGEMENT ACCOUNTING.......................................................................................339
RIFAT YILMAZ, MUSTAFA ARI ...................................................................................................................... 339
COMMERCIALIZATION OF HOSPITALS MANAGED BY LOCAL GOVERNMENTS .............. 343
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TADEUSZ WRONA ............................................................................................................................................. 343
CAN CSR BE THE DUTY OF THE COMPANY? ..................................................................................... 348
KATARZYNA ZADROS ....................................................................................................................................... 348
BARRIERS AND STIMULATORS OF COMPETITIVENESS OF POLISH SMALL AND
MEDIUM-SIZED ENTERPRISES IN THE INTERNATIONAL MARKET ..................................... 352
MONIKA ZAJKOWSKA ...................................................................................................................................... 352
ASTROTURFING VERSUS GAMIFICATION– A COMPARISON OF MISLEADING COMPANY
COMMUNICATIONS ....................................................................................................................................... 356
MAGDALENA ZALEWSKA-TURZYŃSKA ..................................................................................................... 356
CSR AND EMPLOYMENT RESTRUCTURING IN THE COAL MINING INDUSTRY IN
POLAND............................................................................................................................................................... 360
MARIUSZ ZIELIŃSKI ......................................................................................................................................... 360
AGRITOURISM – OPPORTUNITY TO VALORIZE THE ROMANIAN RURAL SPACE .......... 364
IONELA GAVRILĂ-PAVEN ............................................................................................................................... 364
OVERVIEW OF THE PROGRAM ................................................................................................................ 367
DETAILED PROGRAM WITH SELECTED PAPERS FOR PRESENTATION ............................. 368
LIST OF REVIEWERS ..................................................................................................................................... 371

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FOREWORD

This is the 6th event of the International Conference on Management (ICoM) conference series, which was started in
2011, with the idea to bring together scientists, researchers, students as well as the representatives of the business
sector to exchange and share their experiences and research results about contemporary management issues. The local
organizer in 2016 became Mendel University in Brno, Faculty of Business and Economics, Department of
Management and therefore the conference venue was held in the South Moravian region of the Czech Republic –
Brno and Lednice. During the two days (June 9-10, 2016) 100 experts from 11 different countries (3 continents -
Europe, Asia, North America) from the field of economics and management participated with their papers and
presentations and contributed to sustaining and enlarging the platform for regular encounters of the experts of related
fields.
The primary target groups of this conference are academics, researchers and doctoral candidates. The secondary target
groups are managers, entrepreneurs and representatives of various associations. The official language of the
conference was English.
The reviewed “International Conference on Management - Trends of Management in the Contemporary Society”
conference proceedings include 79 papers that were selected according to the strict rules and demands of the reviews.
The topics were divided into the following 10 sessions:
1. Business strategies, planning and management
2. Corporate social responsibility, ethics and sustainable development
3. Strategies in human resource management
4. Knowledge management and innovation management
5. Management of diversities (gender, career,...)
6. Leadership and corporate governance
7. Risk and crisis management, management of changes
8. Quality and safety management in business
9. Trends in marketing
10. Nutrition marketing and management, healthy behaviour paradigm
The organization of the conference was coorganized and supported by:
 Częstochowa University of Technology, Poland, Faculty of Management
 Slovak University of Agriculture in Nitra, Slovakia, Faculty of Economics and Management
 Szent István University, Gödöllő, Hungary, Faculty of Economics and Social Sciences

We would like to thank all those who contributed to the preparation of the conference, members of the scientific,
organizational and programme committee as well as our sponsors. Many thanks go to the reviewers and editor for the
preparation and publication of the proceedings. To see more information about the conference event visit our website:
http://uma.pef.mendelu.cz/en/konf?lang=en

See you next year in Nitra, Slovakia.

Brno, 17. 8. 2016

Sylvie Formánková, Ph.D.
Chair of the organizing committee

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