Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19 PDF
Preview Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19
Music Business Research Guy Morrow Daniel Nordgård Peter Tschmuck Editors Rethinking the Music Business Music Contexts, Rights, Data, and COVID-19 Music Business Research SeriesEditors PeterTschmuck ,InstituteofCultureManagementandCultureSciences,University ofMusicandPerformingArts,Vienna,Austria DennisCollopy,SchoolofCreativeArts,UniversityofHertfordshire,Hatfield, Herts,UK BeateFlath,DepartmentofArt,UniversitätPaderborn,Paderborn,Germany GuyMorrow,SchoolofCultureandCommunication,UniversityofMelbourne, Melbourne,VIC,Australia SaritaStewart,MikeCurbCollegeofEntertainment&MusicBusiness,Belmont University,Nashville,TN,USA CarstenWinter,DepartmentofJournalismandCommunicationResearch,Hanover UniversityofMusic,DramaandMedia,Hanover,Germany Music business research is a new multidisciplinary field that puts a number of differentanalyticalapproachesintomutualdialogue.Itislocatedattheintersection ofeconomic,artistic, musical,cultural,social,legal,andtechnological understand- ings of this cultural industry and it aims to generate a better understanding of the creation, distribution and consumption of music as a cultural good. As a field it is therefore characterised by methodological diversity and involves linking academic researchwithmusicbusinesspractices.Thebookserieswelcomesmonographsand editedvolumesthatfeaturegroundbreakingresearchintothisdynamicandexciting field. (cid:129) (cid:129) Guy Morrow Daniel Nordgård Peter Tschmuck Editors Rethinking the Music Business Music Contexts, Rights, Data, and COVID-19 Editors GuyMorrow DanielNordgård SchoolofCultureandCommunication DepartmentofPopularMusic UniversityofMelbourne UniversityofAgder Melbourne,VIC,Australia Kristiansand,Norway PeterTschmuck DepartmentofCulturalManagementand GenderStudies UniversityofMusicandPerformingArts Vienna Vienna,Austria ISSN2522-0829 ISSN2522-0837 (electronic) MusicBusinessResearch ISBN978-3-031-09531-3 ISBN978-3-031-09532-0 (eBook) https://doi.org/10.1007/978-3-031-09532-0 ©TheEditor(s)(ifapplicable)andTheAuthor(s),underexclusivelicensetoSpringerNatureSwitzerland AG2022 Thisworkissubjecttocopyright.AllrightsaresolelyandexclusivelylicensedbythePublisher,whether thewholeorpartofthematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseof illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similarordissimilarmethodologynowknownorhereafterdeveloped. Theuseofgeneraldescriptivenames,registerednames,trademarks,servicemarks,etc.inthispublication doesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevant protectivelawsandregulationsandthereforefreeforgeneraluse. The publisher, the authors, and the editorsare safeto assume that the adviceand informationin this bookarebelievedtobetrueandaccurateatthedateofpublication.Neitherthepublishernortheauthorsor theeditorsgiveawarranty,expressedorimplied,withrespecttothematerialcontainedhereinorforany errorsoromissionsthatmayhavebeenmade.Thepublisherremainsneutralwithregardtojurisdictional claimsinpublishedmapsandinstitutionalaffiliations. ThisSpringerimprintispublishedbytheregisteredcompanySpringerNatureSwitzerlandAG Theregisteredcompanyaddressis:Gewerbestrasse11,6330Cham,Switzerland This book was edited and written in solidarity with all those who worked in the music business during the COVID-19 pandemic. Acknowledgments We received a University of Melbourne School of Culture and Communication Publication Support Grant in 2021. This grant funded the copyediting of this book. Thanks to the University of Melbourne, and various administrative staff, for makingsuchgrantsavailable.ThanksalsotoKateLeesonforcopyeditingthebook andforprovidingeditorialsuggestions. We would also like to thank the other series editors of the Music Business Research book series—of which this contributed volume is a part—for accepting ouroriginalproposal:DennisCollopy,BeateFlath,SaritaM.Stewart,andCarsten Winter. GuyMorrow,DanielNordgård,PeterTschmuck May,2022 vii Contents 1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 GuyMorrow,DanielNordgård,andPeterTschmuck PartI TheImpactoftheCOVID-19PandemicontheMusicBusiness 2 ‘LosingWork,LosingPurpose’:RepresentationsofMusicians’ MentalHealthintheTimeofCOVID-19. . . . . . . . . . . . . . . . . . . . 11 GeorgeMusgrave 3 TheImpactoftheCOVID-19PandemicontheIncomes ofFreelanceClassicalMusiciansinAustria. . . . . . . . . . . . . . . . . . . 29 PeterTschmuck,LukasHirzberger,ArminRadlherr,SandraStini, andNilsWlömert 4 DigitalTransformationintheMusicIndustry:HowtheCOVID-19 PandemicHasAcceleratedNewBusinessOpportunities. . . . . . . . . 55 PaulG.OliverandStefanLalchev 5 Social‘Capitalising’theCOVID-19Pandemic:APortrait ofThreeZimbabweanFemaleMusicians. . . . . . . . . . . . . . . . . . . . 73 VictoriaBlessingButete 6 TheShapeofClubstoCome:ExploringthePandemic’s ImpactonLiveMusicVenuesinGermany. . . . . . . . . . . . . . . . . . . 91 NiklasBlömeke,JanÜblacker,JohannesKrause,KatharinaHuseljić, andHeikoRühl 7 JazzFestivalsintheTimeofCOVID-19:ExploringExposed Fragilities,CommunityResilienceandIndustryRecovery. . . . . . . . 109 SarahRaine,HaftorMedbøe,andJoséDias ix x Contents PartII TheMusicBusinessinGeneral 8 StraightOuttaMumbai:ExploringInformalityandInnovation inDharavi’sHip-HopIndustry. . . . . . . . . . . . . . . . . . . . . . . . . . . . 131 BhagyalakshmiDaga 9 OptimisationofMusicalDistributioninStreamingServices: Third-PartyPlaylistPromotionandAlgorithmicLogics ofDistribution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 BenjaminA.Morgan 10 TheMusicModernizationAct:MechanicalCopyrightintheAge ofMusicStreaming. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171 GuyMorrowandDanielNordgård 11 MusicalAspirationsandDIY/DIOPracticesinOnline CommunitiesofAmateurIndependentFilipinoSongwriters. . . . . . 189 CarljohnsonAnacin 12 MarketReadinessfortheDigitalMusicIndustries:ACaseStudy ofIndependentArtists. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215 ShaneMurphyandMargeeHume 13 TheChangingRoleandFunctionofMusicChartsinthe ContemporaryMusicEconomy. . . . . . . . . . . . . . . . . . . . . . . . . . . . 239 GuyMorrowandJenniferBeckett Chapter 1 Introduction GuyMorrow,DanielNordgård,andPeterTschmuck Abstract Inthischapter,weintroducethebookbyfirstoutliningthechallengesof designing, writing and editing a research-based book during the COVID-19 pan- demic. We explain why Part 1 features six chapters that concern the impact of the COVID-19 pandemic on the music business, while Part 2 is comprised of six chaptersthatpresentoriginalinsightsintothemusicbusinessingeneral.Weedited thisbookinsolidaritywiththevariousauthorswhomanagedtocontributechapters tothisvolumedespiteCOVID-19-relateddisruptionsandtimeoutfromworkdueto illness.Wealsoeditedthisbookinsolidaritywithalltheparticipantswhocontrib- utedtoourownresearchprojectsthatfeatureinthisbookandwiththeparticipants who took part in our contributing authors’ research projects. Our aim in this book wastoprovideasholisticapictureofthemusicbusinessaswecouldatthistimeby gathering contributions from authors who were in the United Kingdom, Austria, Zimbabwe, Germany, India, Australia, Norway and the Philippines during the COVID-19pandemic. 1.1 Book Design In designing,writing and editing this book, we encountered several challenges. Of course, bringing together a diverse group of scholars and case studies to present a globalperspectiveonthemusicbusinessduringtheCOVID-19pandemicmeantthat G.Morrow(*) SchoolofCultureandCommunication,UniversityofMelbourne,Melbourne,VIC,Australia e-mail:[email protected] D.Nordgård DepartmentofPopularMusic,UniversityofAgder,Kristiansand,Norway e-mail:[email protected] P.Tschmuck DepartmentofCulturalManagementandGenderStudies,UniversityofMusicandPerforming ArtsVienna,Vienna,Austria e-mail:[email protected] ©TheAuthor(s),underexclusivelicensetoSpringerNatureSwitzerlandAG2022 1 G.Morrowetal.(eds.),RethinkingtheMusicBusiness,MusicBusinessResearch, https://doi.org/10.1007/978-3-031-09532-0_1
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