Retail Paolo Carlini Market day Oscar Farinetti Dynamic light for high Italian quality David Dalziel

152 Pages·2017·9.71 MB·English

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Retail
Paolo Carlini
Market day
Oscar Farinetti
Dynamic light
for high Italian quality
David Dalziel
The new challenges
of the retail sector
in the experience
economy era
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Editorial Adolfo Guzzini
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Photo Essay Interview
Market day Dynamic light
Paolo Carlini for high Italian quality
Oscar Farinetti
Projects 20 46 52
Retail Vision International
Projects The new challenges Projects
of the retail sector
in the experience
economy era
David Dalziel
Product 108 120
Miniaturisation Meetings
Miniaturisation Euroshop 2017
is a complex system A metaphysical space
Giancarlo Basili
Maurici Ginés
Knowledge 132 138 142
Research Synergies Industry
Light and sociology. Legacies and lights. World Class Manufacturing,
A possible integration The LightOn project an illuminating approach
Elettra Bordonaro Pippo Ciorra Marco Gobetto
Lighthinking Editorial office: Centro Studi e Ricerca iGuzzini; Fr.ne Sambucheto, 44/a: 62019 Recanati MC; The editorial office is not responsible
International magazine, tel. [phone]; fax [phone]; iGuzzini illuminazione spa; 62019 Recanati, Italy; via Mariano Guzzini, for inaccuracies or missing information
of light culture 37; tel. [phone]; fax [phone]; [email protected]; www.iguzzini.com; 071-7588453 video in the list of credits for the projects
Graphic project: Daniele Ledda; xycomm (Milan) Layout: xycomm (Milan) and supplied by collaborators.
Publisher: iGuzzini illuminazione spa Cover photograph: Antony Crolla Any integrations or corrections will be
Year XIX, 01 Printed: March 2018; Tecnostampa - Pigini group Printing division; Loreto - Trevi included in the next issue.
Editorial
Dear readers, from various commercial sectors have evolved over
I am very pleased to reintroduce you to the magazine time; retail is also the main focus of the international
that has been promoting our company’s culture for Euroshop fair, which we took part in this year and
almost twenty years. which we will tell you about in one of the magazine
In such fast-paced times when many aspects of our articles; we will look at architectural culture and how
work – from markets to technologies – are constantly certain aspects of sociology can be integrated into
evolving, we have decided it was time for a remake. lighting design. This latter will be illustrated through
Thus, we have redesigned and restructured the an experience with the London School of Economics
magazine. You will have already noticed the first and the Configuring Light programme. You will also
change on the cover: Incontroluce has now be able to find out about the issues involved in
become Lighthinking. the WCM (World Class Manufacturing) continuous
Lighthinking is the expression of our improvement programme.
philosophy. It is a virtual space, open Our focus on industrial design looks
to the whole lighting community, at what is involved in miniaturising
where the culture of light is explored lighting luminaires, from a design
through history, art, architecture, and production point of view.
projects, research, and human Our interest in photography,
sciences, thanks to the contributions which has led us to work with
of a constantly evolving network. photographers such as Gianni
Light is a social science and the Berengo Gardin and Gabriele
innovation that drives it comes from Basilico, among others, served as
curiosity and sharing, first of all. inspiration for another new feature. Each future issue
As well as illustrating projects that reveal the work will have a few pages dedicated to a photographer.
of architects and lighting designers in a wide range In this issue, you will have the opportunity to get
of sectors – from infrastructure to heritage sites, from acquainted with the work of a Milanese photographer,
urban spaces to hospitality & living – this first issue whose work ranges from portraits to advertising, from
of Lighthinking focuses on retail and the philosophy cars to landscapes. For this issue of the magazine, he
of international brands. It also introduces an important visited an ancestral retail space: the city market.
new feature consisting of contributions of authors Last but not least, I would like to thank all of those
with whom we want to explore certain theoretical who helped to bring this new version of the magazine
aspects of the design world. As such, you will be able to life, through their words, imagery and ideas. I wish
to read an interview with Oscar Farinetti, and learn you an enjoyable read and invite you to follow us
about the Eataly phenomenon; we will look at how in our daily pursuit of innovation and improvement of
requirements inherent to setting up the stores of brands people’s quality of life through light.
Adolfo Guzzini
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Photo Essay: Market day
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Turin, the Porta Palazzo Market. better days, others seem to have eyes and hands meet hands. The fruit
I like coming in the morning, early, come out of a transport museum. and vegetables arrive from near and
before the first rays of the sun light But they all do their job. The sun rises, far. Some stalls have every type of
up the area, and watch the early the atmosphere warms up and the eggs and I’m surprised at the variety
sellers unloading their vans and market is almost ready. My gaze starts on offer. I am seized by the desire
preparing their stalls. to wonder amongst the large spaces to photograph everything, because
Turin’s Porta Palazzo Market extends that are starting to fill and picks out the everything is interesting and everything
across a square and inside various details of the architecture, the objects seems beautiful to me. Many dummies
buildings, some period. Many of the on sale and the structures used for the are worn and broken, but they have
carts, pushed or pulled by hand with goods. I lose myself in observing the great dignity and they wear the articles
the goods stacked high, have seen people selling and buying. Eyes meet that will be desired by the buyers
Market day
Paolo Carlini
01 05
Photo Essay: Market day
with utter professionalism. a combination of sounds and smells. I stroll looking at the people and I don’t
The kitchen utensils and household My attention is also drawn to the sacred feel distances between ethnic groups
accessories crowd the stalls and figures that look over the market from or different classes. People smile, joke,
against the light shapes and colours their small shrines in the butcher’s area. get angry, hug each other or simply
create surprising harmonies. Some of them have small collection yawn. Everybody is at the market.
The crowd presses close as the sellers boxes, whilst the more technologically You can find everything that you need
call their attention with demonstrations. advanced have electric candles with and you can also find what you didn’t
The fish market is unique: photographs switches: I call them ‘praystations’. think you needed
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aren’t enough to do it justice. And then there’s always time for a good
We should record the voices that coffee. I could keep wondering like this
shout their wares at the top of their forever: I am engrossed by the lights,
lungs with utmost conviction. Walking colours, objects, shapes and it seems
the aisles of the market becomes an as if the whole world has converged on
all-encompassing experience, Turin. Without having to buy anything,
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Paolo Carlini
BASSA
RISOLUZIONE
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Photo Essay: Market day
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