Retail Internationalization in China: Expansion of Foreign Retailers PDF
225 Pages·2011·3.368 MB·English
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Preview Retail Internationalization in China: Expansion of Foreign Retailers
Description:
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalisation.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
