Retail geography PDF
Preview Retail geography
Retail Geography The retail sector is an integral part of a national economy. From the polit ical economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels. As such, retailing is the essential link between production and consumption. The success of a retail business depends on two general factors: the location of the retail outlet, and management of the business. Both factors are equally important. If the business is located in the wrong place with the wrong customer base, it will not generate expected sales. Similarly, if the busi ness is poorly managed and operated, it will not perform well even if the location is right. Influenced by both traditional and new location theories, Retail Geography is conceptualized and organized using the retail planning process as the framework. The technical and methodological chapters help guide the reader with detailed descriptions of the techniques and are sup ported with practical examples to reflect the latest software development. Retail Geography provides a state-of-the-art summary and will act as a core textbook for undergraduate and graduate students of economic geo graphy interested in specializing in retail and business geography. The practical examples also make it a valuable handbook for practitioners in the field, as well as students of retail management and commercial real estate management. Shuguang Wang is Professor of Geography at Ryerson University, Canada. He has taught retail geography for 20 years and is well versed in the various theories and methods. He has published widely on retailing topics and has presented multiple papers at international conferences. His research on this subject culminated with the publication of China’s New Retail Economy: A Geographic Perspective (Routledge, 2014). Paul Du is an experienced spatial analyst. After obtaining a Master of Spatial Analysis degree in 2005, he worked as a GIS Analyst at Ryerson University’s Centre for the Study of Commercial Activity, Canada, for seven and a half years, where he completed many retail-related research projects. In the recent past, he collaborated with Shuguang Wang to develop and test several major retail geography labs. Retail Geography Shuguang Wang and Paul Du First published 2021 by Routledge 52 Vanderbilt Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2021 Taylor & Francis The right of Shuguang Wang and Paul Du to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Names: Wang, Shuguang, 1956- author. | Du, Paul, author. Title: Retail geography / Shuguang Wang and Paul Du. Description: New York, NY : Routledge, 2020. | Includes bibliographical references and index. Identifiers: LCCN 2020004554 (print) | LCCN 2020004555 (ebook) | ISBN 9780815358589 (hardback) | ISBN 9780367435110 (paperback) | ISBN 9781003003762 (ebook) Subjects: LCSH: Retail trade--Location. | Industrial location. Classification: LCC HF5429 .W333 2020 (print) | LCC HF5429 (ebook) | DDC 381/.1--dc23 LC record available at https://lccn.loc.gov/2020004554 LC ebook record available at https://lccn.loc.gov/2020004555 ISBN: 978-0-8153-5858-9 (hbk) ISBN: 978-0-367-43511-0 (pbk) ISBN: 978-1-003-00376-2 (ebk) Typeset in New Baskerville by Wearset Ltd, Boldon, Tyne and Wear Visit the eResources: www.routledge.com/9780367435110 This book is dedicated to Feng and Wenfei. Contents List of Figures ix List of Tables xi Preface xiii 1 Introduction 1 2 The Contemporary Retail Economy 19 3 The Geography of Demand, Expenditure Patterns, and Market Segmentation 44 4 Retail Structure Analysis 69 5 The External Retail Environment: Role of Regulations and Community Attitude 90 6 Spatial Growth Strategies 109 7 Market Screening, Retail Location Analysis, and Site Evaluation 126 8 Trade Area Delineation and Analysis 151 9 Store Network Planning and Location-allocation Modeling 182 10 Location Analysis and Site Selection of Distribution Centers 206 11 Conclusions 227 Index 235 Figures 1.1 The Retail Planning Process 4 3.1 Dollarama Market Segments and Store Locations in the Toronto CMA, 2017 61 4.1 Component Municipalities and Urban Zones of the Greater Toronto Area 74 4.2 Locations of Dufferin Mall and Bayview Village Shopping Centre 85 6.1 Illustration of Corporate Merger and Acquisition 111 7.1 Geographical Distribution of Mega Urban Markets and Tier 1 and Tier 2 Cities 136 7.2 Potential Areas That Warrant Further Investigation of Suitable Real Estates for New T&T Stores 140 8.1 Dufferin Mall and Bayview Village Trade Areas Defined Using 3km Driving Distance and 5-minute Driving Time 159 8.2 Trade Area of a Food Basics Supermarket Defined Using the Method of Customer Spotting 160 8.3 A Hypothetical Market of Ten Census Tracts Served by Three Supermarkets 167 8.4 Locations of the 13 Regional Shopping Centers and the Primary and Secondary Trade Areas of Yorkdale Shopping Centre, Promenade Shopping Centre, and Vaughan Mills Mall 171 8.5 Screen Shot of Calculation of Composite Attractiveness Using the Calculator App 175 8.6 Screen Shot of Calculation of Probabilities Using the Automated Huff Model 176 9.1 Select the Minimum Impedance Model and Specify Location-allocation Criteria in ESRI’s Network Analyst 188 9.2 Output Table Showing the Six Selected Candidate Sites 189 9.3 Output Table Showing the Allocation of Census Tracts to Each of the Six Selected Sites 190
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