Copyright © 2017 by Princeton University Press Published by Princeton University Press, 41 William Street, Princeton, New Jersey 08540 In the United Kingdom: Princeton University Press, 6 Oxford Street, Woodstock, Oxfordshire OX20 1TR press.princeton.edu All Rights Reserved Jacket design by Amanda Weiss Library of Congress Cataloging-in-Publication Data Names: Sunstein, Cass R., author. Title: #Republic : divided democracy in the age of social media / Cass R. Sunstein. Other titles: Hashtag republic Description: Princeton : Princeton University Press, 2017. | Includes index. Identifiers: LCCN 2016038668 | ISBN 9780691175515 (hardback) Subjects: LCSH: Information society—Political aspects. | Internet— Political aspects. | Social media—Political aspects. | Polarization (Social sciences) | Political participation—Technological innovations. | Democracy. | Political culture. | BISAC: POLITICAL SCIENCE / Political Ideologies / Democracy. | POLITICAL SCIENCE / Political Freedom & Security / General. | POLITICAL SCIENCE / Censorship. | POLITICAL SCIENCE / Public Policy / General. Classification: LCC HM851 .S869 2017 | DDC 303.48/33—dc23 LC record available at https://lccn.loc.gov/2016038668 British Library Cataloging-in-Publication Data is available This book has been composed in Adobe Text Pro and Gotham Printed on acid-free paper. ∞ Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 I think, when the people have chosen a representative, it is his duty to meet others from the different parts of the Union, and consult, and agree with them on such acts as are for the general benefit of the whole community. ROGER SHERMAN, 1789 It is hardly possible to overrate the value, in the present low state of human improvement, of placing human beings in contact with persons dissimilar to themselves, and with modes of thought and action unlike those with which they are familiar. . . . Such communication has always been, and is peculiarly in the present age, one of the primary sources of progress. JOHN STUART MILL, 1848 Now even as we speak, there are those who are preparing to divide us —the spin masters, the negative ad peddlers who embrace the politics of “anything goes.” Well, I say to them tonight, there is not a liberal America and a conservative America—there is the United States of America. There is not a Black America and a White America and Latino America and Asian America—there’s the United States of America. BARACK OBAMA, 2004 If you could look through thousands of stories every day and choose the 10 that were most important to you, which would they be? The answer should be your News Feed. It is subjective, personal, and unique—and defines the spirit of what we hope to achieve. FACEBOOK, 2016 CONTENTS Preface ix 1 THE DAILY ME 1 2 AN ANALOGY AND AN IDEAL 31 3 POLARIZATION 59 4 CYBERCASCADES 98 5 SOCIAL GLUE AND SPREADING INFORMATION 137 6 CITIZENS 157 7 WHAT’S REGULATION? A PLEA 176 8 FREEDOM OF SPEECH 191 9 PROPOSALS 213 10 TERRORISM.COM 234 11 #REPUBLIC 252 Acknowledgments 263 Notes 265 Index 287 PREFACE In a well-functioning democracy, people do not live in echo chambers or information cocoons. They see and hear a wide range of topics and ideas. They do so even if they did not, and would not, choose to see and hear those topics and those ideas in advance. These claims raise serious questions about online behavior and uses of social media, and the astonishing growth in the power to choose—to screen in and screen out. Louis Brandeis, one of America’s greatest Supreme Court justices, insisted that the biggest threat to freedom is “an inert people.” To avoid inertness, a democratic public must certainly be free from censorship. But the system of free expression must do far more than avoid censorship; it must ensure that people are exposed to competing perspectives. The idea of free speech has an affirmative side. It imposes constraints on what government may do, but it requires a certain kind of culture as well—one of curiosity, openness, and humility. Members of a democratic public will not do well if they are unable to appreciate the views of their fellow citizens, if they believe “fake news,” or if they see one another as enemies or adversaries in some kind of war. Learned Hand, a lower court judge from many decades ago, put his finger on the point when he said that the “spirit of liberty” is “that spirit which is not too sure that it is right.” The English language has two enduring accounts of democratic dystopia. George Orwell’s Nineteen Eighty-Four, with its omnipresent, choice-denying Big Brother, is the most familiar vision of democracy’s defeat. Orwell’s novel depicts a triumph of authoritarianism, symbolized by the boot in the face, and reflected in Adolf Hitler’s Germany, Joseph Stalin’s Soviet Union, and Mao Tse-tung’s China. His is a tale of the triumph of fascism or communism. Many authoritarians are censors, and they silence those who disagree with them. To them, the Internet can be a great threat, and they are nervous about social media, which they also attempt to censor (except when it suits their purposes). A much subtler and equally chilling vision is Aldous Huxley’s Brave New World, with its pacified, choice-happy, formally free citizenry. Huxley’s world lacks the most obvious authoritarians. People are controlled with pleasure, not with prisons and guns. In a sense, people are allowed to do exactly what they want—but the government succeeds in controlling people’s very desires. Consider the plea of Huxley’s hero, John the Savage, who resists the pursuit of pleasure: “But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.”1 With the help of its constitution, the United States has not come close to Nineteen Eighty-Four, and it has managed to avoid anything like Brave New World. True, there have been authoritarian actions (such as the internment of Japanese Americans on the West Coast during World War II), and pleasure seeking plays a major role in American culture. But for the United States at least, neither Orwell nor Huxley can be said to be prescient. Their novels are instructive political nightmares, not depictions of a past or future reality. What both authors missed is another kind of dystopia, produced by the power to create one’s very own echo chamber: the power of personalization, or gated communities, which can diminish individual freedom and endanger self-government itself. For all its horrors, Brave New World was a community of sorts, unified by shared activities and concerns. What is coming, and my concern in this book, is quite different. For a preview, consider the words of John Stuart Mill, speaking of the value of international trade: It is hardly possible to overrate the value, in the present low state of human improvement, of placing human beings in contact with persons dissimilar to themselves, and with modes of thought and action unlike those with which they are familiar. . . . Such communication has always been, and is peculiarly in the present age, one of the primary sources of progress. To human beings, who, as hitherto educated, can scarcely cultivate even a good quality without running it into a fault, it is indispensable to be perpetually comparing their own notions and customs with the experience and example of persons in different circumstances from themselves: and there is no nation which does not need to borrow from others, not merely particular arts or practices, but essential points of character in which its own type is inferior.2 It is now child’s play to compare notions and customs; learning is instantaneous. For people all over the planet, that is good news. Actually it is great news. For that reason, we might be celebrating what Mill rightly identifies as a primary source of progress. In some ways, a celebration is very much in order, and a book could easily be written about it. That is not this book. My goal here is instead to explore contemporary obstacles to achieving what Mill deemed “indispensable”—and to see what might be done to remove them.
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