Relationship Marketing: Strategy and Implementation PDF
526 Pages·1999·5.253 MB·English
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Description:
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
