REINVENTING LICENTIOUSNESS REINVENTING LICENTIOUSNESS PORNOGRAPHY AND MODERN CHINA Y. Yvon Wang CORNELL UNIVERSITY PRESS Ithaca and London Copyright © 2021 by Cornell University All rights reserved. Except for brief quotations in a review, this book, or parts thereof, must not be reproduced in any form without permission in writing from the publisher. For information, address Cornell University Press, Sage House, 512 East State Street, Ithaca, New York 14850. Visit our website at cornellpress . cornell . edu. First published 2021 by Cornell University Press Library of Congress Cataloging- in- Publication Data Names: Wang, Y. Yvon, 1986– author. Title: Reinventing licentiousness : pornography and modern China / Y. Yvon Wang. Description: Ithaca [New York] : Cornell University Press, 2021. | Includes bibliographical references and index. Identifiers: LCCN 2020016079 (print) | LCCN 2020016080 (ebook) | ISBN 9781501752971 (hardcover) | ISBN 9781501752988 (epub) | ISBN 9781501752995 (pdf) Subjects: LCSH: Pornography— Economic aspects— China— History—19th century. | Pornography— Economic aspects— China— History—20th century. | Pornography— Social aspects— China— History— 19th century. | Pornography— Social aspects— China— History—20th century. | Sexology— China— History. Classification: LCC HQ472.C6 W35 2021 (print) | LCC HQ472.C6 (ebook) | DDC 306.77/1095109034— dc23 LC rec ord available at https:// lccn . loc . gov / 2020016079 LC ebook rec ord available at https:// lccn . loc . gov / 2020016080 Cover image: A spider demon image from a cigarette wrapper, circa 1930s. From the personal collection of Li Desheng. To all the missing masturbators Contents Acknowl edgments ix Note on Terms, Units, and Illustrations xiii Introduction: A Chinese History of Pornographic Modernity 1 1. Challenging Yin Hierarchy: Late Imperial Antecedents of the Global Modern Pornographic Turn 23 Part One: A Globalizing Market Transforms Sexual Repres ent at ions 57 2. Commodifying Licentiousness in a Time of Flux: The Material Dimensions of Global Modern Pornography 61 3. The Implied Masturbator Speaks: Technologies and Markets Catalyze Transformations in Yin Ideology 89 Part Two: Global Modern Pornography Raises Reactions and Contradictions 123 4. Sex(ology) Sells: The Marketplace Assimilates Global Modern Innovations 125 5. Plus c’est la même chose: Reinventing Licentiousness for a New Age 154 Conclusion: From Yin to “Yellow” 190 Notes 211 References 243 Index 279 Acknowle dgments It feels surreal to be writing these acknowl- edgments after reading them in other p eople’s books for so long. What t hose authors don’t always mention is how scary drafting such a document is: there is such a large number of people who have helped me during the years of researching, writing, and revising this book that I am already haunted by thoughts of whom I might be forgetting to thank before I even begin. With the caveat that this is bound to be an imperfect roster of my debts, I must start with my gratitude to the incredible teachers I have had. As an un- dergraduate at Prince ton, Sue Naquin’s tough love and Janet Chen’s generos- ity made me realize that I, too, could try doing this for a living. I was beyond lucky to be guided by Matt Sommer at Stanford, where he set me on this quest for the history of Chinese pornography by coming up with the snappy phrase “yin Beijing” (and where he taught me much through his example about how to be a better scholar, mentor, and person). Tom Mullaney’s insight and cre- ativity w ere truly inspirational for this proje ct. Kären Wigen and Haiyan Lee have been unstinting in both their support and their critiques, even years a fter I left Palo Alto’s quiet groves. At Stanford, I found a f amily among my Chinese history comrades. Gina Anne Tam, Alex Statman (honorary Sinologist), Philip Thai, Wes Chaney, Josh Brett, Jon Felt, Andrew Elmore, Koji Hirata, Meiyu Hsieh, and Quinn Javers have truly been, like siblings, “dear as my hands and feet.” They’ve never gone easy on me intellectually and have never turned away in a moment of need. Beyond the China hands, Hannah Marcus, Catherine Chou, Annelise Heinz, Maki Dobczansky, Anna Whittington, Sayoko Sakakibara, and Brian Kim taught and continue teaching me new ways to think and to spit- take with laughter. Fellow students and faculty who attended my pres en ta tions at the Gender History Workshop allowed me a chance to air my (in retrospect, ex- tremely) fledgling ideas. James Gerien-C hen, Victor Seow, and Maggie Greene have been trea sured confidants and meme- swappers from hundreds if not thousands of miles away. Nate Cira walked with me through valleys that felt like they could not be any darker and celebrated with me on sun-s trewn peaks. ix x Acknowle dgments My colleagues in Toronto have given Canada and its five solid months of serious winter the warmth of home. They’ve cheered on this proj ect even when I had very little cheer about its future, and I’m not sure I can ever fully pay back the innumerable f avors they’ve done me of reading drafts, making much-n eeded suggestions, and offering equally needed reassurance (plus much more than their share of delicious meals). Tong Lam and Li Chen have dem- onstrated via their own work the breadth and innovation poss ib le in our shared field. My “classmates” on the tenure track, especially Lucho van Isschot, Lau- rie Bertram, Brian Gettler, Anup Grewal, Tamara Walker, Cindy Ewing, Shana Ye, and Yurou Zhong, have all been indulgent listeners and astute advisors; Alison Smith, Nhung Tuyet Tran, Doris Bergen, Carol Chin, Lynne Viola, Tak Fujitani, Nick Terpstra, and Yiching Wu welcomed me to the brave new world of professoring and have been superlative advocates and guides, within and outside the history department. The conveners and attendees of the depart- ment’s writing group, the Critical China Studies workshop, and the Historical Studies of East Asia colloquium have all had a part in stimulating my thinking, as have the thoughtful, inquisitive students I’ve had the privilege of teaching. Many organi zations and individuals made the completion of this book pos- si ble. Grants from the Whiting Foundation, the Stanford Center for East Asian Studies, the Freeman Spongli Institute for International Studies, the Clay- man Institute for Gender Research, the Connaught Fund, and the Canadian Social Sciences and Humanities Research Council allowed me to travel to Asia, visit archives, and accumulate a hoard of books that, if I am being completely honest, I would need to become a vampire to fin ally finish reading. I was hon- ored to be a visiting student at the Institute of Modern History at the Aca- demia Sinica in Taipei, where Huang Ko-wu, Sean Lei, Yu Chien-m ing, Marlon Zhu, and Jen- der Lee sympathetically supplied my harried self with research leads and thought-p rovoking questions. Peggy Wu, always above and beyond, hosted me in a beautiful apartment and received overdue archival reproduc- tions on my behalf. Andrea Goldman, Dongfang Shao, David Chang, and Deng Jianpeng helped link me to an amazing network of scholars based in both the People’s Republic of China and Hong Kong, among whom Mao Liping, Lu Yingkun, Ding Rui, Guo Xiaoling, and Sun Yanjing assisted me with access to archives, introduced me to other colleagues, and fought with me over dinner bills. For long months during which the Air Quality Index in Beijing routinely soared to “crazy bad” levels, Emily Baum put up with me in our small shared apartment— sorry again for those disastrous soups. I am grateful for the professionalism of the staff at the First and Second Historical Archives of China, the Beijing and Shanghai Municipal Archives, the Academia Sinica libraries and archives, the Academia Historica, the National