REGULATING LIFESTYLE RISKS This collection of essays looks at the role the European Union could and should play in promoting healthier lifestyles, in light of the moral, philosophical, legal and political challenges associated with the regulation of individual choices. By tackling the main non-communicablediseases(NCD)riskfactors(tobaccoconsumption, harmfuluseofalcoholandunhealthydiets),thecontributorsendeavour to identifycommonthemesanddeterminewhether and, if so,to what extent the lessons learned in relation to each area of EU intervention couldbetransposedtotheothers.ByfocusingontheEuropeanUnion legalorder,thebookhighlightstheopportunitiesthatlegalinstruments offerfortheNCDpreventionandcontrolagendainEurope,aswellasthe constraintsthatthelawimposesonpolicy-makers. alberto alemanno is Jean Monnet Professor of EU Law and Risk Regulation at HEC Paris. He is also Global Clinical Professor at New York University School of Law where he directs the HEC-NYU EU RegulatoryPolicyClinicfromParis.Heisoneoftheleadingexpertsin theareasofEUlawandpolicy,globalriskregulationandevidence-based policy-making. amandine garde is a professor at the University of Liverpool and holdsachairinLaw.HerresearchinterestslieinthefieldsofEUtrade, andconsumer,advertising,foodandpublichealthlaw.Shespecialisesin the role which regulation and litigation can play in improving public healthandthewellbeingofchildrenasagroupofparticularlyvulnerable consumers. REGULATING LIFESTYLE RISKS The EU, Alcohol, Tobacco and Unhealthy Diets Edited by ALBERTO ALEMANNO and AMANDINE GARDE UniversityPrintingHouse,CambridgeCB28BS,UnitedKingdom CambridgeUniversityPressispartoftheUniversityofCambridge. ItfurtherstheUniversity’smissionbydisseminatingknowledgeinthepursuitof education,learningandresearchatthehighestinternationallevelsofexcellence. www.cambridge.org Informationonthistitle:www.cambridge.org/9781107063426 ©CambridgeUniversityPress2015 Thispublicationisincopyright.Subjecttostatutoryexception andtotheprovisionsofrelevantcollectivelicensingagreements, noreproductionofanypartmaytakeplacewithoutthewritten permissionofCambridgeUniversityPress. Firstpublished2014 AcataloguerecordforthispublicationisavailablefromtheBritishLibrary LibraryofCongressCataloguinginPublicationdata Regulatinglifestylerisks:theEU,alcohol,tobaccoandunhealthy diets/editedbyAlbertoAlemanno,AmandineGarde. pages cm ISBN978-1-107-06342-6(hardback) 1. Publichealthlaws–EuropeanUnioncountries. 2. Drugs– Lawandlegislation–EuropeanUnioncountries. 3. Tobacco–Lawandlegislation– EuropeanUnioncountries. 4. Alcohol–Lawandlegislation–EuropeanUnion countries.I. Alemanno,Alberto,editor. II. Garde,Amandine,editor. KJE6172.R44 2014 344.240504–dc23 2014026395 ISBN978-1-107-06342-6Hardback CambridgeUniversityPresshasnoresponsibilityforthepersistenceoraccuracyof URLsforexternalorthird-partyinternetwebsitesreferredtointhispublication, anddoesnotguaranteethatanycontentonsuchwebsitesis,orwillremain, accurateorappropriate. CONTENTS Figure pageviii Tables ix Listofcontributors x Foreword:Howtomotivatehealthierlifestyles?byOlivierDe Schutter,formerUNSpecialRapporteurontheRightto Food xiii Prefaceandacknowledgements:AlbertoAlemannoand AmandineGarde xxiii Listofabbreviations xxiv 1 Regulatinglifestyles:Europe,tobacco,alcoholandunhealthy diets 1 alberto alemanno and amandine garde part i Thetoolkitofthelifestyleregulator 21 2 Theroleofinformationin‘pushingandshoving’consumersof tobaccoandalcoholtomakehealthylifestylechoices 23 geraint howells and jonathon watson 3 Regulatingconsumerinformation:useoffoodlabellingand mandatorydisclosurestoencouragehealthierlifestyles 46 caoimhn macmaolin 4 Theregulationofmarketingpracticesfortobacco,alcoholic beveragesandfoodshighinfat,sugarandsalt–ahighly fragmentedlandscape 68 amandine garde and marine friant-perrot 5 Taxationandeconomicincentives 94 franco sassi, annalisa belloni, chiara capobianco and alberto alemanno v vi contents 6 Compensatingnon-communicablediseases:‘lifestyletorts’ meetsocialdeterminantsofhealth 120 marie-eve arbour part ii ThelegalityoftheEUlifestyleregulatory intervention 149 7 Betweenarockandahardplace:thecontroversialcaseof legislativeharmonizationandnationallifestyle policies 151 frederic geber 8 TowardsanEUaddictionpolicy:rationaleand competences 170 simon planzer 9 TheroleoftheprincipleofsubsidiarityintheEU’slifestyle riskpolicy 197 isidora maleti 10 Theimpactoflifestyleregulationonintellectualproperty: packaging-relatedrequirementsandotherIP-restrictive measures 215 enrico bonadio 11 Competitionlawimplicationsofprivateregulationinlifestyle policy 237 mislav mataija 12 EUlifestylepolicyandinternationallaw:athree-level game 263 benn mcgrady part iii ThefutureofEUlifestyleregulation 281 13 TheEUPlatformandtheEUForum:newmodesof governanceorasmokescreenforthepromotionofconflictsof interest? 283 oliver bartlett and amandine garde 14 Nudginghealthierlifestyles:informingthenon- communicablediseasesagendawithbehavioural insights 309 alberto alemanno contents vii 15 Usingoutcomeregulationtocontendwithlifestylerisksin Europe:tobacco,unhealthydiets,andalcohol 332 stephen d. sugarman 16 Conclusion 355 alberto alemanno and amandine garde Index 360 FIGURE 8.1 Publichealthtriadmodel(Chapter8) page180 viii
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