ref"' - American Radio History

92 Pages·2013·6.04 MB·English

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JANUARY 2, 1956 35c PER COPY
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Page 70
ro.es an
Politics Ahead
NOON -This - variety show features Emcee BANDSTAND -Emcee John Bi!yeu spins tep records en
Page 27 RBeilvy euM- Spllliunss ,.. 4 edo rmTeox aSs incRlaanirg, erAsn, noHuanrcrey r JJeonhkns tshcihso oslsh r.iwn -wtheh ilCeh adnannecl in9g atreeenn -atagkeer s pafrrot min ththee hfuignh.
at the Harr mon' and Newscastor Claude Dorsey. Live Celebrities and recording stars visiting Kansas Cite
studio audience. Big -Time Doytimel gLace¢pe sonol.. ea onces-.
KANSAS CITY IS SWINGING TO
illiams Family Buys I
win, Wasey & Co. t
Page 29
/GI/
'
S
////
L
neshriber to Direct
ON CHANNEL 9
TPA's NYC Sales
BC
KM -TV
Page 46
Kansas City daytime television has gone "Big Time" in a
C -WBC Station Swap big way! KMBC -TV has introduced fresh, daring new
program ideas that have revitalized viewing and have made
gets FCC Approval daylight hours more highly productive for advertisers.
Page 58 This format of daytime entertainment, new to Kansas City,
- provides a versatile handling of commercials that answers
AHoCsAteDsEs MSYu e MBoOwVenIE e n- every sponsor demand. You name it -we have it: full
tertains with top -notch sponsorship of sparkling station-p roduced shows (5 min.,
full -length motion pic- 15 min., 30 min., full hours); fine syndicated film shows;
'óúr Uhf `'Stations ture features chosen
for maximum appea-l filmed minute -participations; live commercials; demonstra-
Turn in Licenses to women viewers tions; sampling; audience participation testimonials;
stories of romance,
comedy, drama, mys- station- breaks; IDs. Get the details now!
Page 63 tery, adventure.
This page shows only four of the eleve-n exciting, new-, well -
balanced programs that are changing the daytime TV picture
in the Heart of America. There's more much more
behind the terrific impact of "Big- Time" Daytime programming
o-n KMBC -TV. It will pay you to get the full facts straight
-
straight from us or your Free & Peters representative. Phone,
write, wire or holler we'll tell you everything about this
precedent-b reaking new idea for daytime television selling.
FREE k PETERS, INC.
3:55 P.M. -NAEW S k Exdnire Nnm.d Ronnewa,int
WEATHER late -
afternoon summary of
news and weather pre-
pared by the area's
best and biggest TV
THE NEWSWEEKL News Bureau. Deliv- DON DAVIS, First Vice President
OF RADIO AND TV eKTrVae nds nabesyw sLCcioaitnsyte'esl r .S cNhow. an1, i JGMOEOHORNRI G GSER CEHHIIINGLELGRINI,N GSD, ,i rVeViccicteoe r PPorreefs s..T e3S,tl eSvGiaselienos.n MMggrr..
THE UPPER OHIO VALLEY-
East Liverpool AMIllilha.
Cheste
New Cumberland
THE NATION'S STEUBENVILLE WEIRTON
sbee
Wellsburg
FASTEST GROWING
INDUSTRIAL AREA!
WHEELING
Benwood
<Mechen
sodale
New Martin MOUNDSVILLE
Paden City
S itte nv ills Only WTRF -TV, Wheeling, offers SO MUCH!
e WTRF- TV dominates the Upper Ohio
Valley Current Telepulse Ratings
. . .
show that:
In this 70 -mile stretch along the Upper Ohio 13 of the top 15 weekly shows are on
River Valley (the prime coverage area of WTRF - WTRF- TV!
TV, Wheeling) industry is experiencing an 10 of the top 10 multi- iveekly shows
are on WTRF -TV!
amazing growth!
e FOUR important FIRST PRIZES in nation.
The Ohio Valley Industrial Corporation esti- wide promotion competition!
mates conservatively that during the past three e NFBulCl - Pporowgerra m31m6,i0n0g0 pwluast tse!x cellent local shows!
years industries have invested $325,000,000 in e Network color!
new plants and expansion. Their conservative
estimate of already authorized and proposed ex- The best way to reach this rich industrial market
penditures for this same area for the next three is to use the dominant medium, WTRF -TV, Wheel-
...
years is $450,000,000 that's a minimum total ing. ..T.h e eyes of the valley are focused on WTRF -
of $775,000,000; and there are responsible peo- TV the strongest advertising medium!
ple who believe that this figure may reach ONE
BILLION DOLLARS before the end of this six -
-TV
year period! TRF
With the march of Industry come skilled work-
ers who reap rich rewards in the form of good WHEELING, W. VIRGINIA
pay and comfortable living. Current figures
show 416,210 families, owning 307,400 television
For availabilities, call Hollingbery,
sets, 1,409,300 people, with a combined spend- Bob Ferguson, VP and General
-an
able income of $1,973,985,000 average of Manager, or Needham Smith, Sales
Manager, Wheeling 1177
54,742.
The above map is charted
in proportion to the net
effective buying income
for the counties included
in the new kgul.ty
coverage area
You buy 4 of Tomas with kgul -tv
kgul's area coverage encompasses Galveston, Houston and the
entire Gulf Coast market. The buying power of this area repre-
sents over 25% of the total buying power for the whole state of
Texas. Here's a real Texas -size buy for your advertising dollars:
one- fourth of Texas with kgul -tv.
Gulf Coast
State of Texas TV Market %a
Families 2,510,500 611,600 24.36
Effective Buying Income $12,622,592 $3,258,444 25.81
Source of Figures: Sales Management.
C H A N N E L 11
Represented Notionally
GULF TELEVISION
By CBS Television
TV
Spot Soles COMPANY
Galveston, Texas
Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735
DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3. 1879.
PROPERTY U. S. AIR FORCE
"We're spreadin'
up and out"
WITH OUR NEW TOWER
1685 FEET ABOVE AVERAGE
TERRAIN
. . .
42 COUNTIES IN TEXAS AND OKLAHOMA
POPULATION 2,272,000
. .
FAMILIES 687,600
RETAIL SALES 2,582,192,000
. .
552,740 television sets
CITY GRADE COVERAGE IN DALLAS AND FORT WORTH
BASIC CBS STATION
The Times Herald Station
Owners and Operators of KRLD Radio, 50,000 Wons
The Branham Company, Exclusive Representative.
The BIGGEST buy in the BIGGEST market in the BIGGEST State
Ckarta 4,Daffu JOHN W. RUNYON CLYDE W. REMBERT
Chairman of the Board President
MAXIMUM POWER
Page 4 January 2, 1956 BROADCASTING TELECASTING
closed
circuit®
WHAT MAKES NETWORKS TICK? AMBASSADOR SARNOFF? RCA Board ADVISOR STANTON Appointment of
FCC's Network Investigating Committee Chairman David Sarnoff soon may be Dr. Frank Stanton, CBS Inc. president, to
and its special staff will hold informal tapped by Administration to head U. S. Business Advisory Council, comprising 60
"clinics" at CBS and NBC in New York group in proposed international organiza- top- level business executives, will be an-
this week to learn whys and wherefores of tion to promote atoms for peace. Assign- nounced Jan. 19 by Secretary of Commerce
overall network operations. Tomorrow ment would carry with it ambassadorial Weeks, BT learns on reliable authority.
(Tues.) is CBS day when three mem- rank and looks toward creation of inter- Council consults with Administration on
bers of four -man committee (Hyde, Bart- national agency in line with President overall business trends. Dr. Stanton,
ley, Doerfer), and special staff, headed Eisenhower's atom proposal. General Sar- named for five -year term, becomes first
by Dean Roscoe L. Barrow, will confer at noff only recently was named chairman of broadcaster member.
485 Madison Ave. CBS Inc. President National Security Training Commission by
Frank Stanton will head Columbia group, President Eisenhower. BOT
flanked by staff Vice President Richard BOT ROY T. HOFHEINZ, 25% owner of
A. Salant, who is coordinating network KTHT and 16% of KTRK (TV), both
inquiry and Congressional study activities. SENTIMENT on part of some commis- Houston, who retires as mayor of that city
Wednesday is FCC meeting day in Wash- sioners for revision of program standards Jan. 2, and W. Ervin (Red) James of Mont-
ington. Thursday, full committee (includ- as they relate to public service, education, gomery, Ala., former legal assistant to
ing Chairman McConnaughey), plus staff, religion and discussion [CLOSED CIRCUIT, former FCC Comr. Clifford J. Durr, will
will meet at NBC for similar indoctrina- Dec. 19, 1955] has sparked staff interest enter law partnership in Houston this
tion. NBC Vice Presidents Charles R. in abortive 1946 Blue Book. But, every- month. Mayor Hofheinz was former
Denny (former FCC chairman) and David one concerned hastens to add, it's only to county judge.
C. Adams (former FCC attorney) are see if some of yardsticks used in that docu-
coordinating network's activity. ment are still valid. B.T
BT BACK ON JOB Herbert V. Akerberg,
BT CBS -TV station relations vice president,
ABC SCOUTS BASEBALL ABC Radio last week returned to his fulltime duties (in
IT'S UNDERSTOOD both NBC and CBS is toying with idea of carrying major league wheel chair) after having suffered leg frac-
top brass suggested to FCC committee that baseball games next summer. It put out ture on Sept. 26. Two weeks ago he re-
before inquiry is undertaken it would be feelers to affiliates about daily game short turned to his office on three -day per week
desirable for them to learn of scope of net- time ago, got something less than univer- basis but now is functioning fulltime. Cast
work operations and FCC took them up sal approval, has now revised its thinking soon will be removed with "walking cast"
on it. Such matters as financing, program- downward to possibility of one game per substituted. Mr. Akerberg suffered his in-
ming, sales, affiliation policies, station rep- week, on Saturdays. Decision expected in jury when leaving elevator at his New
resentation, owned and operated station next few weeks. York apartment, slipping on newly waxed
aspects, talent and, in fact, every facet of BT floor.
network activity will be covered in these
clinical sessions. It's expected FCC group LIEUT. DAVID McCONNAUGHEY, B.T
will hold similar meetings later with both USAF, who completed 41/2 years in service THERE appears to be growing sentiment
ABC and MBS. last month, will join staff of WJIM- TV in Chicago for more available data on
Lansing, in sales capacity, effective Feb. 1. number of fm receivers in area, particu-
B.T McConnaughey, son of FCC- ch airman, was larly in view of swelling interest in high
manager of AFRS station at Camp Haugen, fidelity recordings played by fm outlets.
TWO TO McCANN Ted Bergmann, Japan, for year and half having been Electric Assn. of Chicago reports some in-
former managing director of DuMont Tv given that assignment before his father quiries on fm saturation from advertisers
Network and currently director of Allen joined FCC. Announcement of appoint- and agencies alike, and stations claim there
B. DuMont Labs Electronicam services, ment will be made by Harold Gross, WJIM- is dearth of up -to -date figures for timebuy-
and Lansing Lindquist, vice president in AM-TV president -general manager. ers. Latest available figure- 980,000 sets
-is
charge of radio and tv at Ketchum, Mac- said to be five years old.
Bel
Leod & Grove, Pittsburgh, expected to join BT
McCann -Erickson, New York, as vice pres- FAMILY UNTIES In agency business
idents and associate tv -radio directors. blood ties mean nothing outside one's own DEPARTMENTAL MERGER ABC is
creating new post of director of personnel
shop. Cousin was set against cousin in last and labor relations as result of merger of
B.T week's migration of $9 million Schlitz
two activities. Mortimer Weinbach, direc-
brewing account (see story page 32). Ac-
tor of labor relations since 1953 with ABC,
DEMOCRATIC chieftains are becoming so count is leaving Lennen & Newell, whose tapped for new post, announcement of
infuriated over failure of many large adver- president is Adolph Toigo, and appears which should be forthcoming this week.
tising agencies to evince any interest in destined for Biow -Beirn -Toigo, where John Under new personnel -labor relations setup,
Democratic campaign account that senti- Toigo is executive vice president. They're it's understood Marie McWilliams, ABC
ment is growing for an overall investiga- cousins. Either way, it's in family. personnel director, and Arthur Harvey,
tion of advertising agency field and pur-
labor relations assistant, will report to Mr.
ported domination of agencies by major BST
Weinbach.
accounts at next session of Congress. With
Democrats in control, it's contended it FAVORABLE portent as Jan. 30 trial of BT
R ^ad'd beerw realya.t iveClyh asrimgepsl eh atov eg ebte ethni s mparodje- Sraudpiroe -mtve vCs.o uCrta ndoranw s3 5n eabre: fForeed erCaol loCroamdo- APPOINTMENT of John E. Ghilain, man-
eth at many national accounts are so closely munications Bar Assn. will file brief with ager of NBC News' special projects since
tied into GOP that their agencies are fear- court in favor of removing old Canon 35 1947, to coordinator of network services
ful of incurring their wrath by taking on bans against electronic media and allow- at NBC- TV is expected to be announced
Democrats. ing coverage of court proceedings. this week.
January 2, 1956 Page S
BROADCASTING TELECASTING
The man from Blair has
4 surveys to state his case:
has run away with
Kansas City's Radio Day!
10,000 watts -710 kc.
All Day Average HOOPER -47.7% -FIRST PLACE!
All Day Average AREA NIELSEN- 39.2% -FIRST PLACE!
PULSE -every daytime quarter hour- FIRST PLACE!
All Day Average TRENDEX -42.8% -FIRST PLACE!
Call the man from Blair or WHB General Manager George W. Armstrong
-CONTINENT BROADCASTING COMPANY
President: Todd Storz
WHB, Kansas City KOWH, Omaha WTIX, New Orleans
Represented by Represented by Represented by
John Blair & Co. H -R Reps, Inc. Adam J. Young, Jr.
Page 6 January 2, 1956 BROADCASTING TELECASTING
at deadline
Columbia Pictures Offers BUSINESS BRIEFLY
104 Feature Films to Tv TV ENTRAINS -
RADIO FOR BATTERIES Eveready Bat-
SfCHtfwoeeOohoaa -lotlt utuluClvylmrr,yAwee -b LooaifnoawifLli ndmlnEmoP esDsuids ctn uttocudt "tihrivntbeore gsor le etsuoauvCgi kbitoh smtsirh iwopdarnS.kiio la ceulbr wr ygeeioi.htce dfs"naf ee m pnRrr eeGoKod gdne Os ruFmeo ccrusritoel dpinlaba eIdvyrnao aac sfmriew. yl, aah 1bje0ioooltn4sreff TessrdoctvoeoeuEateanntl Lnsldmttii r E ndoagocoVeln a nfuI rd fSa,fie etMraIvrsrOtcathiiot caiNuantnelvt rs o e.win rirons,e hf Mc RiccbecWlooauihavatisi oalcmetrrirhcronors a.eag lnidand n i . oMs baIBute nirtnr .p cIo cn.rraw,Btioc ilvlonltr auCaon,t tdowhe eepv oidncdrerf eaar ibrs gineiliyo--s-- tnbutbleiiesieoarn iginmngeiu,gsn s, nhlEe fiiidemsvUna teygivn ft oyesioJ&dpu an orr n a tnC td.Ca iuoimnamo.1,nre 6bboss Nie pudarw.on e ntce Yd oeea &f.mkn, J lntaeyCeionns l a.uetf sarvon bgi3rcpsoe 0eeinno m1rc, n0f wyeo N.nrswe tte.ae k1tecY.i5k ao I.smn,n.w s p peaWaewldiakdgiinsllin-l,--
7wus4ee0r e ( sfeseeoa ltdus troTer uyfe islpmdaasgy e ant4o4d ) .C m&oCre Stuhpaenr C1,o0r0p0. sfohro rttvs praenocdret enCdt i tnrc"ipcin lenfraaort mi, atCon dhR icosamtgeoaed,, yvG iaa .pI incdtuiarnesa"p oloins BCspEoo.E t R(cim amBpUopraYtieg rnBs )R,l aENteW. YIthN.i,Gs p slapnrinnVigna gnf o1Mr3 -wuHneeceihkni enrkaged ni&'os
Columbia's statement said its action "does
Holland beer in five major metropolitan U. S.
not constitute a sale; we will maintain our title
markets, using approximately 10 stations.
to the pictures and to all residual rights." It
said move takes cognizance of "changing char- WNBQ (TV) Boosts Rates Agency: Peck Adv., N. Y.
acter of our business" and means Columbia
In New Card Out Jan. FIRST SPONSOR Best Foods Inc., N. Y.,
wants to "study at first hand the potential of 1
the television market as it relates to feature WNBQ (TV) Chicago has introduced new rate sFiiglmne dF aess tfiviraslt. spOonrdseorr foofr A3B9 Cp -aTrVtic'si pAatfitoenrsn ofoonr
pthicetautrriecsa llwy hainchd arhea vneo wa ldreoarmdya ntb eaesn a rseo-- icsasluleedd cAaArdA (Nstaot.i o1n0 )b, reeaffke cctiavtee gJoarny. i1n, dcaailllyin g7 -f1o0r pn.emw. N13. wYe. eksS hpolwac ewd ilbl yb eD apnrcoegrr -aFmitmzgeedr alMd-o Sna.m-Fprlie.,,
'baTckitlloegs '."o f films were not available Friday but peenrti o$d7. 50)R aftoesr w2i0l-l sebceo n$d90 0b re(caoksm paanrde d$ 4to2 5p rfeos-r 3A -5rt hpu.mr .R aEnSkT ,f ilsmta rfetiantgu reJsa.n . 16, features top J.
reportedly all were released theatrically before 10- second spots, according to Jules Herbuveaux,
1949. Columbia was said to be in process of vice president and general manager. STUDEBAKER LOOKING Studebaker Div.,
putting group together and deciding on re- Class AA time (formerly 7 -10:15 p.m.) now Studebaker-P ackard Corp., South Bend, Ind.,
lease-to-tv date. applies to 10 -10:15 period, calling for $750 reportedly looking for second network tv pro-
(unchanged) for 20- second breaks. Rate is gram to sponsor no later than next season
NBC Takes Over WBUF -TV, $4,000 gross for one hour and $2,400 for half. (September). Auto firm currently sponsors
Plans $1 Million Expansion C$4a5rd0 ) alfsoor psriomviildaers b$r5e5a0k s (cino mCplaarsesd Ato (p6r:e3s0e n-7t Tp.vm .R EeSadTe)r.' s ADgiegnecsyt i(sA BBeCnt -oTnV &, MBoownl.e, s, 8 N-8. :3Y0.
and 10:15 -30 p.m.)
NBC formally assumed ownership of WBUF- Station is scheduled to convert to all -color NASH HOLDS OFF Geyer Adv., N. Y.,
TV (uhf ch. 17) last Friday (story page 58) operation next April. It's expected color facili- which had planned radio spot announcements
and disclosed plans to spend more than $1 mil- ties charges will be added. for Nash cars to start in mid -January, has
lion in expansion of facilities, including new postponed beginning date but agency and client
broadcasting plant.
KMAP Names Forjoe are expected to run short -term schedule at later
Ceremonies commemorating assumption of starting date.
operation were held in Buffalo Friday. Tele- KMAP Bakersfield, Calif., slated to begin opera-
gram from Robert W. Sarnoff, president of tion early this month, has named Forjoe & Co. CHUN KING RENEWS Chun King Sales
NBC, heralded action of FCC and Court of as national representative. Inc. (American -Oriental foods), Duluth, Minn.,
Appeals for District of Columbia in ruling renews participation on Garry Moore show on
against efforts of WGR Inc. to delay purchase CBS- TV using 70 stations in major markets for
and said NBC now will be able to fulfill "years 26 weeks. Agency: J. Walter Thompson, Chi-
of experimentation and pioneering in uhf 'GUIDE' ON TOP cago.
broadcasting."
Charles R. Denny, vice president in charge ALL TIME HIGH in magazine sales was AGENCY NAMED Helene Curtis Industries
registered by TV Guide in last six months
of NBC owned stations, reported that WBUF- of 1955. According to S&M "Box Score" Inc., Chicago, appoints Weiss & Geller Inc.,
TenVt wloiclla tmioonv, ew ahs esroe onit assh aproess sisbplea cfer owmi thit s WprGesR- (rating service for newsdealers), national Dsaimsceo vceitryy, taon dh aunndrlee vaedavleedr tisnienwg fporro ditus cLt atnoo lbine
weekly tv program listing publication
Iwnhce.,r ei nttoem thproeera -rayc reh epaldoqt uaat r2te0r7s7 wEillml wboe oedr eActveed.., averaged 9,949,641 copies per month, or uanltveerinlaedte -wine eksp rsipnogn. sorLshainpo loinf ADBisCc -oTvVer yD obullyasr
2,296,071 weekly.
Subsequently, he said, NBC will begin work on This is greater, TV Guide said, than a Second.
permanent facilities to cost about $1 million. combined average single copy sale of
Life, Look, Collier's, Time and News- ENGLANDER TO B -B -T Englander Co.
Nine Mogul Officers week. (Sleep Products mattresses, etc.), appoints Biow-
Monthly dealers' profit from Tv Guid-e, Beirn -Toigo Inc., N. Y., as agency, it is being
Named to Board Posts it was pointed out, was $397,985.63 announced today (Mon.). Account, originally
greater than newsdealers' combined earn- serviced by Biow Co. some seven years ago,
NINE OFFICERS of Emil Mogul Co., New
York, elected Friday to agency's board of di- ings on Saturday Evening Post and Ladies has been handled by Leo Burnett Inc., Chicago.
Home Journal.
rectors: Emil Mogul, chairman of board and
Figures from "Box Score" showed that
president; Charles L. Rothschild, executive vice
newsdealers earned more than $3.4 mil-
president; Seth Tobias, vice president and chair-
lion per month from sale of 122 maga-
mdeannt oafn dp lacnrse abtoivaerd ; diMreycrtoorn; MRainhole r,N veigcrei , prveiscie- zines reported, and that 11.6% of that New Division for P & G
total income was derived from TV Guide
president; Milton Guttenplan, vice president; alone. PROCTER & GAMBLE Co., Cincinnati, has
William Jacoby, vice president and head art Sept. 24, 1955 issue of TV Guide formed new foods products division responsible
director; Richard Lockman, vice president, and reached all time high for single copy sales for manufacture, advertising and sale of
HCoehleenne, cMomogputlr,o llseer,c reataprpyo-ti rnetaesdu retor. adNdoitrimonaanl in seven -day period, 2.7 million, it was P & G's household shortening and oils. New
position of administrative assistant to president reported. division is headed by Mark Upson, formerly
and made ex-o fficio member of board. P & G general sales manager.
January 2, 1956 Page 7
BROADCASTING TELECASTING
BUYERS
TV
fNI
THE CBS -TV OUTLET
OMAHA
in is
yjow
T
FRANK P. FOGARTY, Vice President and General Manager
channel
We suggest that you check your availabili-
ties and adjacencies in the Omaha market
TODAY with Blair -TV or Fred Ebener,
WOW -TV.
MEREDITH STATIONS
Radia awe' 7deedaeut
affiliated with Hebei' Mimes and Gardens and Successful Farming magazines
KKANS AS CKITY WSYRA CUWSE PHOENIX WOM AHAW
C C H H O
M
M W
O
O O'
RADIO TV RADIO TV RADIO TV RADIO TV
810 kc. Channel 5 620 kc. Channel 8 910 kc. Channel 5 590 kc. Channel 6
CBS CBS ABC CBS ABC CBS CBS
R p d by K A T Z A G E N C Y I N C. JOHN BLAIR 6 CO. BLAIR TV, INC.
Page 8 January 2, 1956 BROADCASTING TELECASTING
PEOPLE
NORMAN E. MORK, general manager of
Biow -Beirn -Toigo San Francisco office, appoint-
at deadline ed vice president in charge of B -B -T's West
Coast accounts, effective tomorrow (Tues.).
Mr. Mork was with programming departments
of KDYL and KSL Salt Lake City before he
241111111111111111K entered advertising in 1930.
.
JAMES F. ANDERSON, formerly with WOAI-
Examiner Recommends Easing
AM-TV San Antonio, named general manager
Three 'Sabotage' Suspensions HOUSE DIVIDED of KIWW, Spanish -language station there.
INITIAL DECISION issued Friday by FCC TELEVISION "house divided against it- THOMAS E. MARTIN, executive vice presi-
Hearing Examiner J. D. Bond recommending self" literally has come to life. Situation dent and general manager of WEEU Reading,
reduction to 30 days of 90-day license suspen- revealed in petition filed with FCC. Pa., resigned Friday. He has not announced
sion imposed by Commission on three radio Center of discord is WCHS -TV Charles- plans but will remain in broadcast management.
operators charged with sabotaging KPIX (TV) ton, W. Va., owned by merged applicants He was with Reading station five years.
San Francisco in December 1954, coincidental Tierney Co. (60% ) and Capital Tv Co.
with strike against station by National Assn. (40 %). Capital asked FCC to set for WARREN FALES, account executive, Comp-
of Broadcast Employes & Technicians [BT, hearing WCHS -TV application for ton Adv., N. Y., to Norman, Craig & Kummel
Dec. 20, 1954 et seq.]. change in transmitter and antenna site. Inc., N. Y., on Revlon account.
Mr. Bond dismissed contention by protes- In asking to be made party to hearing,
tants' counsel that "damage" to radio equip- Capital charged station's public service RUTH LAREAU, tv writer -producer formerly
ment as used in statute should be interpreted programming is inadequate and may with Young & Rubicam and Dancer- Fitzgerald-
as actual breakage or demolition, saying that jeopardize renewal application when filed. Sample, to C. J. LaRoche & Co. as commercial
even though parts replacements were not Capital said it had appealed to WCHS- writer. HAROLD P. GERHARDT, Ted Bates
required total effect of several disabilities to TV board of directors, asking for more & Co., joins LaRoche as tv artist.
KPIX equipment made transmitter apparatus public service programs, but was told ex-
unusable and, therefore, "damaged." penditure would be too great. Station GILBERT SUPPLE, copy staff, Maxon Agency,
However, Mr. Bond said, disabilities inflicted plans to spend $250,000 for site change, to Harry B. Cohen Inc., N. Y., as copywriter.
on KPIX do not constitute "willful and mali- Capital declared, but ignored what should
cious" interference with radio communication be its fast consideration- programming. JOHN A. FRABUTT, general sales manager
under the Communications Act which em- of Federal Telephone & Radio Co., Clifton,
powers the FCC to suspend license of operator N. J., IT &T division, appointed vice president
who "has willfully or maliciously interfered in charge of operations for company's Pacific
with any other radio communications or They're Buying for '56 Div. in Los Angeles. ANDREW G. CLAVIER,
signals." NEW SALES up to New Year's Day wire at technical director in charge of commercial re-
Although the record shows respondents were NBC- TV: General Cigar Co. for White Owls search and development program for Federal
rMesrp. onBsoibnlde sfaoidr , cianuaspipnlgi caKbiPliItXy toof gruol e ofcfo vaeirr-, aRnudb icRaomb,e rNt ewB uYrnosr k,c irgeapros,r tetdhlryo ucgohn trYacotuendg fo&r Tpoeilnecteodm mviucen icparteiosnidse nLt;a bBs,R INGu. tleGyE, NN. . PJE.,T EapR-
ing "willful and malicious" interference, would one -fourth of NBC -TV pro basketball series, C. SANDRETTO (USAFR), formerly assistant
suggest mollification of terms of their license effective Jan. 7, making it co- sponsor with vice president of FTL, elected vice president,
suspensions. Mennen Co.'s one -quarter. Remaining half is cdoenvteilnoupimnge ntd, iraencdti onD UofD LmEiYlit aMry. rDesAeYar,c hs ecarned-
FCC Mulls WWBZ Plea being sold co-op. Increased schedule by Block tary- treasurer and counsel for FTL, named vice
Drug Co. on Matinee Theatre, NBC- TV day-
FCC FRIDAY was considering request of time drama series, makes that program two - president of laboratory division.
WWBZ Vineland, N. J., to extend for 60 days thirds sold for first quarter of year. Out of 378
Commission action ordering it off air Jan. 27. positions available, 243 have been sold, repre- Weber Promoted at RCA
At same time Vineland station requested recon- senting some $3 million in gross billing, NBC
sideration of FCC order revoking license be- reports. ARNOLD K. WEBER, with RCA and pre-
cause past horse racing broadcasts allegedly
decessor companies since 1918 and director
were used by gambling interests [BT, Dec. 5, WSYR -TV Protests Drop -In of organization development for past three
1955]. WWBZ said FCC erred in partly basing years, named director of manufacturing, RCA.
decision on grounds not in issue in hearing. WSYR -TV Syracuse, N. Y., applicant for ch. 18 He will have staff responsibility for develop-
Commission also in error, WWBZ said, in re- in Elmira, N. Y., has asked FCC to reconsider ment and maintenance of effective and sound
lying on "only two isolated incidents" to sup- decision to authorize drop -in of ch. 9 to that manufacturing plans and programs in all RCA
port claim broadcasts were misused, and failing city. WSYR -TV said there was no need for operating units, according to Frank Sleeter,
to properly consider testimony by Vineland intermixture, nor for more than two channels. vice president for manufacturing services, who
mayor and police chief. Other stations under It asked that Commission stay effective date is announcing appointment this week.
fire because of horse race broadcasts were given
favorable consideration after discontinuing such of drop -in authorization while it considers re-
broadcasts, WWBZ said, and it also should be consideration plea. Sylvania's Best Year Yet
given same consideration. Petition filed by
Washington attorneys Arthur Scharfeld and Lichtman Dies FOR FIRST TIME in company's 54 -year his-
Theodore Baron, newly appointed counsel to tory, sales of Sylvania Electric Products Inc.,
WWBZ. ABNER LICHTMAN, 50, Secy.-Treas. of New York, in 1955 exceeded $300 million, it
Venard, Rintoul & McConnell, Inc., station was announced Friday by Don G. Mitchell,
Allocations Replies Start president and chairman. He said Sylvania's
representation firm, died Friday night at Len-
best previous year was 1953 when sales totaled
FIRST GROUP of reply comments in FCC's nox Hill Hospital, N. Y. Services will be held
$293,267,000, adding that in 1954 sales reached
tv allocations proceedings arrived at Commis- tomorrow (Tuesday) at 10:30 a.m.
$281,642,000.
sion Friday, including two from broadcasters
favoring pay tv idea: ch. 62 WHEF- TV Brock-
ton, Mass., and WBBB Burlington, N. C. Other Good Year for Magnavox
comments included request by Uhf Industry Co- HAD TO HAPPEN
ordinating Committee that FCC extend out- MAGNAVOX closed one of most successful
standing uhf permits until completion of pend- NEW broadcast band all- transistor wrist years in radio -tv set firm's history, according
ing allocations proceeding. Last June Commis- radio has been developed by Linear to Frank M. Freimann, president, who spoke
sion said it would not, without good cause, Equipment Labs Inc., Copague, N. Y. last week at semi -annual sales meeting at Fort
extend any more uhf grants after Jan. 16, 1956. It weighs 2.5 oz. and measures 24/4 inches Wayne. Mr. Freimann's report on high sales
In addition to batch of educational statements long, 13/4 inches wide and 3/4 inches records coincided with reorganization of manu-
urging preservation of reservations, also filing thick. Company said radio uses three facturer's field sales force, dividing country
wBeisrcea ycnhe. T11v KCNorTpV., h(oTldVe)r Sofa nin iJtoiasle , dCecailsiifo.,n afnodr tqruainrseids toinr s mboudte ratthea ts ignnoa l asntrteenngntah iasr eares-. irnegtoio nssi x alszoo nwesi the amcha nawgeitrhs . mAalnsaog eard deadn:d fi3v5e
Miami's ch. 7. field promotion men.
BROADCASTING TELECASTING January 2, 1956 Page 9
Broadcasting Publications Inc.
Sol Taishoff
President
the week in brief
Maury Long H. H. Tash B. T. Taishoff
Vice President Secretary Treasurer
BROADCASTING
*
POLITICAL PROBLEMS AHEAD FINESHRIBER TO TPA TELECASTING
Former NBC executive vice president
The new year brings broadcasters
William H. Fineshriber Jr. joins Tele-
promise that the Senate probe of tv
vision Programs of America as vice
omf ayc osvoeornin gs tathrte rpoollliintigc,a l thcaot nvtheen ticoonsst president handling New York City TPHuEb lNisEhWeSdW EEEvKeLrYy OMF onRdAaDyIO bAyN DB roTaEdLcEaVsIStiInOgN
sales 46 Publications Inc.
may exceed $5 million and that an . Executive and Publication Headquarters
unprecedented demand for time for GRID TV: CONTROLLED OR FREE? Broadcasting Telecasting Bldg.
candidates may wreak havoc with NARTB protests NCAA control of 1735 DeSTaelelesp hSotn.,e : NM. EWtr.o, poWliatasnh in8g -t1o0n2 2 6, D. C.
normal commercial schedules 27 college football telecasts as "neither EDITOR & PUBLISHER
fair nor feasible" but NCAA expects Sol Taishoff
MANAGING EDITOR
WASEY TO WILLIAMS to continue same in 1956 54 Edwin H. James
SENIOR EDITORS
Howard D. and David B. Williams, TvB NAMES ABRAHAMS Rufus Crater (New York), J. Frank Beatty,
Bruce Robertson
top executives of Erwin, Wasey & Co., Former NRDGA sales promotion head
NEWS EDITOR
buy agency from L. R. and George will direct retail sales ac.ti.v.i.ti.e.s of tv Fred Fitzgerald
Wasey; agency will continue under promotion organization .55 SPECDIAaLv idPR OGJlEicCkTmS aEnD ITOR
old name 29 NBC -WBC SWAP APPROVED AESSaOrlC BIA.T EA bErDaITmOsR, S
FCC authorizes exchange of NBC's Lawrence Christopher (Hollywood)
THE BIG PICTURE FOR '56 WTAM - AM - FM and WNBK -TV AASSSSIISSTTAANNTT NEDEWITOS R:E DHITaOrRo: ldD oHn opWkiensst
Five authorities take hard looks at Cleveland for Westinghouse Broad- STAFF EWliR IFTEriRtzS,: DRaawys oAn hNeaariln, , MJuancsqeuy eSlinlaec k Eagle.
year ahead and what it will mean o casting Co.'s KYW and WPTZ (TV) EDITORIAL ASSISTANTS:
nation's broadcasters in exclusive BST Philadelphia; NBC also gets WBUF- LaAmnaitra UCndoheerwn,o oBde, vAeurdlyr eHy oWrneesyt,o n
articles: Frederic R. Gamble, AAAA TV Buffalo 58 SECRETARY TO THE PUBLISHER: Gladys L. Hall
president ....30; Paul B. West, ANA COURT REVERSES FCC BUSINESS
president ...35; Richard P. Doherty, New hearing ordered in Beaumont - VICE PRESIDENMTa u&r yG LEoNEnRgA L MANAGER
economist .. 36; Kevin Sweeney, Port Arthur, Tex., ch. 6 case; FCC SALES MANAGER
RAB president.... 50; Oliver Treyz, grant to KFDM voided because pro- SOUTWHEiRnNfi eSldA LERS. LMeAvNi AG(NEeRw: EYdo rkS)e llers
TvB president 56 spective change in ownership improp- PRODUCTION MANAGER: George L. Dant
TRAFFIC MANAGER: Harry Stevens, Norma Wooton
erly ignored, Court of Appeals CLASSIFIED ADVERTISING: Wilson D. McCarthy,
DETROIT SALES AT TOP rules 62 M. Gwen Moore, Jessie Young
AUDITOR. OFFICE MANAGER: Irving C. Miller
Department stores in motor city do EVANSVILLE TV GETS CH. 7 ASSISTANT AUDITOR: Eunice Weston
SECRETARY TO THE GENERAL MANAGER: Eleanor
peak pre- Christmas business despite FCC makes third grant to area pro- Schadi
four -week newspaper strike; city's posed for deintermixture, overriding ART -LAYOUT: Duane McKenna
gain over 1954 is greater than rest of dissents of Contrs. Hyde and Bartley CIRCULATION MLA NRAEGAEDRER S' SERVICE
U.S. 32 as in Corpus Christi and Madison John P. Cosgrove
SUBSCRIPTION MANAGER: Frank N. Gentile
cases 62 Sharleen Capella, William Phillips, Barbara
OVERNIGHT RATINGS Seabrooke, Joseph Rizzo
FOUR MORE UHFS GIVE UP BUREAUS
ARB to offer next -morning reports KANG -TV Waco, after two years on NEW YORK
of evening national audiences to spon- air; WPMT Portland, Me., which had 444 Madison AveE., dZitoonriea l 22, Plaza 5 -8355
sors and networks following success- suspended operation, and two with SENIOR EDITOR: Rufus Crater
ful test 40 CP's -WWLA Lancaster, Pa., and ASS'T ANGEEWN CYY OREKD ITEODRIT: ORF:l orDeanvcied SWm. aBll erlyn
KFUO -TV Clayton, Mo., find uhf NFErWa nYkO RPK. AMSoSdIGeNl,M ESNeTlmS aE DGITeOrRst: enR,o cBcoe vFearlmy igBheertl ti
C & C SUPER GETS RKO FILMS outlook too dark to go on 63
BUSINESS
Largest filins- for -tv sale (740 features $175 MILLION COLORSET SALES SALES SSAELREVSI CME ANMAAGNEARG:E RW: iEnlfeiealndo rR .R . LMevain ning
and more than 1,000 shorts for $15.2 Foreseen for 1956 by RCA President EASTERN SALES MANAGER: Kenneth Cowan,
Donna Trollinger
million) concluded before year's end; Folsom, who says RCA alone may sell
CHICAGO
UM &M purchase of 1,600 Paramount more than 200,000 color receivers this 360 N. Michigan Ave., Zone 1, CEntral 6 -4115
shorts for $3.5 million almost set 44 year 79 MIDWESMT IDSWALEESST MNEAWNASG EERDI:T OWR:a rJroehnn WO.s bMonid dleton
Barbara Kolar
HOLLYWOOD
6253 Hollywood Blvd., Zone 28, H011ywood 3 -8181
ASSOCIATE EDITOR: Lawrence Christopher
WESTERN SALES MANAGER: Wallace H. Engelhardt
Toronto: 32 Colin Ave., Hudson 9.2694.
departments James Montagnes
SUBSCRIPTION INFORMATION
Advertisers & Agencies 29 Government 58 Open Mike 18 Asunbnsucarli ptsiounb scrInipctilound infgo r 5B2R OwAeDeCklAyS TisIsNuGes . Y$7e.a0r0b.o okA nn(5u3adl
At Deadline 7 In Review 14 Our Respects 23 issue): 59.00, or TELECASTING Yearbook (54th Issue),
Closed Circuit 5 Lead Story 27 Programs & Promotion 81 C$9A.S00T.I NGA, nninucalul dsinugb sc5r4ip tiiossnu etso: B$R11O.0A0D.C AASTdIdN G$ 1.00T EpLaEr-
Colorcasting 32 Program Services 46 year for Canadian and foreign postage. Regular issues:
Manufacturing 79 .... . 350 per copy; 53d and 54th issues: $3.00 per copy.
Editorial 90 Stations 63 ADDRESS CHANGE: Please send requests to Circulation
Film 44 Networks 77 Telestatus 67 DNe.Wpt..,, BWRaOsAhiDnCgtAoSn TIN6,G 0. TECL. ECAGSivTeIN Gbo, th1 73o5l dD eaSnadle s nSeIw.,
For the Record 81 On All Accounts 24 Trade Assns. 50 addresses, including postal zone numbers. Post office
will not forward issues.
BROADCASTING* Magazine was founded in 1931 by
coming in b.t Rroodcasting Publications Inc., using the title: BROAD
CASTING*-The News Magazine of the Fifth Estate.
THE PACIFIC NORTHWEST MARKET STORY BRreopaodrctears t inA d1v93e3r tiasnind gT ewleasc asatc qiuni re1d9 5i3n. 1932, Broadcast
Another in BT's continuing series on U. S. economic development Jan. 9 Reg. U. S. Patent Office
Copyright 1956 by Broadcasting Publications Inc.
Page 10 January 2, 1956 BROADCASTING TELECASTING