Argumentation Library Frans H. van Eemeren Reasonableness and Effectiveness in Argumentative Discourse Fifty Contributions to the Development of Pragma-Dialectics Reasonableness and Effectiveness in Argumentative Discourse Argumentation Library VOLUME 27 Series Editor Frans H. van Eemeren, University of Amsterdam, The Netherlands Editorial Board Bart Garssen, University of Amsterdam, The Netherlands Scott Jacobs, University of Illinois at Urbana-Champaign, USA Erik C.W. Krabbe, University of Groningen, The Netherlands John Woods, University of British Columbia, Canada More information about this series at http://www.springer.com/series/5642 Frans H. van Eemeren Reasonableness and Effectiveness in Argumentative Discourse Fifty Contributions to the Development of Pragma-Dialectics 123 FransH.vanEemeren FacultyofHumanities,DepartmentofSpeech Communication,ArgumentationTheory andRhetoric University of Amsterdam Amsterdam TheNetherlands ISSN 1566-7650 ISSN 2215-1907 (electronic) Argumentation Library ISBN978-3-319-20954-8 ISBN978-3-319-20955-5 (eBook) DOI 10.1007/978-3-319-20955-5 LibraryofCongressControlNumber:2015946084 SpringerChamHeidelbergNewYorkDordrechtLondon ©SpringerInternationalPublishingSwitzerland2015 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission orinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilar methodologynowknownorhereafterdeveloped. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publicationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfrom therelevantprotectivelawsandregulationsandthereforefreeforgeneraluse. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authorsortheeditorsgiveawarranty,expressorimplied,withrespecttothematerialcontainedhereinor foranyerrorsoromissionsthatmayhavebeenmade. Printedonacid-freepaper SpringerInternationalPublishingAGSwitzerlandispartofSpringerScience+BusinessMedia (www.springer.com) Preface Myacademiclifehasinthefirstplacebeendevotedtothestudyofargumentation, more in particular to the development of the pragma-dialectical theory of argu- mentation.Inordertorealizemyscholarlyambitions,Iinstigatedandcarriedouta systematic research program in the department of Speech Communication, Argumentation Theory and Rhetoric of the University of Amsterdam. Alone or together with other members of the department, I have published the results of the researchinagreatmanypapersinjournalsandconferenceproceedingsandinbook chapters in readers. Ithasalwaysbeenmypolicytocaptureafterasubstantialperiodofresearchthe maininsightsgainedbytheresearchreportedintheseparatepapersinaconcluding monograph about the general theme concentrated upon. This has resulted in the publication of the following book volumes: Speech acts in argumentative discus- sions (1984), Argumentation, communication, and fallacies (1992), and A sys- tematic theory of argumentation (2004), co-authored by Rob Grootendorst; Reconstructing argumentative discourse (1993), written with Grootendorst, Sally Jackson, and Scott Jacobs; Argumentative indicators in discourse (2007), written with Peter Houtlosser and Francisca Snoeck Henkemans; Fallacies and judgments of reasonableness (2009), co-authored by Bart Garssen and Bert Meuffels; and Strategic maneuvering in argumentative discourse (2010). Whileworkingonahistoricalproject,titledTheMakingofPragma-Dialectics,I recently discovered that the idea that the monographs cover all significant insights advanced in the various papers is not correct. Some papers treat topics not dealt withinanyofthemonographsoronlybrieflytouchedupon.Otherpapersprovidea more elaborate treatment of a particular topic or view than can be found in the monographs. Still other papers go into more detail or pay a great deal more attention to specifics that may be pertinent to some scholars. There are also papers inwhichcertainpointsare made ina different andperhaps more enlighteningway than in the monographs. Some other papers may be particularly worthwhile to scholars interested in the genesis of the pragma-dialectical theory. The title of this volume, Reasonableness and Effectiveness in Argumentative Discourse, reflects my view that reasonableness and effectiveness are the central v vi Preface issuesofargumentationtheoryandaretherefore,asamatterofcourse,theprimary concernoftheparticipantsintheongoingpragma-dialecticalresearchprogram.The 50contributionsIhaveselectedfromthecirca340papersIhavepublishedoverthe yearsallrelatetothethemesofreasonablenessandeffectiveness,andinsomecases particularly to their relationship. PartI,“ArgumentationTheoryasaDiscipline,”containscontributionsinwhich my general views on the study of argumentation are presented—as in other cases, often in collaboration with others. In Part II, “The Pragma-Dialectical Research Program,” the way in which in pragma-dialectics argumentation is systematically tackled as a topic of research is sketched. Part III, “The Dialectical Dimension of Pragma-Dialectics,” concentrates on the pragma-dialectical coverage of the rea- sonableness of argumentation. In Part IV, “The Pragmatic Dimension of Pragma-Dialectics,” some contributions are collected which explain how argu- mentativediscoursecanbeexaminedasverbalcommunicationinnaturallanguage. Part V, “Strategic Manoeuvring in Argumentative Discourse,” discusses the extendedversionofpragma-dialecticsinwhichinsightsfromrhetoricareincluded. Part VI, “Analysis as Reconstruction,” includes contributions about the pragma-dialectical method of interpreting argumentative discourse. Part VII, “Fallacies in Argumentative Discourse,” contains papers dealing with fallacies as violationsofthepragma-dialecticalrulesforcriticaldiscussion.PartVIII,“Various Theoretical Issues,” explains the pragma-dialectical views of context, the role of logic, verbal indicators of argumentative moves and argument schemes, and the process of writing and rewriting argumentative texts. In Part IX, “Experimental ResearchConcerningArgumentation,”thepragma-dialecticalquantitativeapproach of empirical research of argumentative discourse is illustrated. Part X, “Case Studies,” presents the applications of the pragma-dialectical method of analysis to specific historical cases of argumentative discourse. Amsterdam Frans H. van Eemeren February 2015 Contents Part I Argumentation Theory as a Discipline 1 Argumentation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Frans H. van Eemeren, Sally Jackson and Scott Jacobs 1.1 What Is Argumentation? . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.2 A Brief History of the Study of Argumentative Discourse . . . . 5 1.3 Contemporary Perspectives. . . . . . . . . . . . . . . . . . . . . . . . . . 9 1.4 Case Study: Critical Analysis of Advertorials. . . . . . . . . . . . . 14 1.5 Practical Applications of Argumentation Study. . . . . . . . . . . . 21 1.5.1 Pedagogical Applications: The Cultivation of Argumentative Competence . . . . . . . . . . . . . . . . . 21 1.5.2 Interventions: The Design of Discourse Processes . . . . . . . . . . . . . . . . . . . . . . 22 Further Reading. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 2 The Language of Argumentation in Dutch. . . . . . . . . . . . . . . . . . 27 Frans H. van Eemeren References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 3 In What Sense Do Modern Argumentation Theories Relate to Aristotle? The Case of Pragma-Dialectics. . . . . . . . . . . . . . . . . 31 Frans H. van Eemeren 3.1 Overview of the Expose . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 3.2 Argumentation Theory as a Hybrid Discipline . . . . . . . . . . . . 31 3.3 The Dialectical and the Rhetorical Perspective . . . . . . . . . . . . 32 3.4 Connections Between Modern Argumentation Theory and Aristotle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 3.5 Dealing with the Relationship of Dialectic and Rhetoric . . . . . 41 vii viii Contents 3.6 The Pragma-Dialectical Gambit . . . . . . . . . . . . . . . . . . . . . . 44 3.7 Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 4 Bingo! Promising Developments in Argumentation Theory. . . . . . 55 Frans H. van Eemeren 4.1 Changes in the State of the Art of Argumentation Theory. . . . . . . . . . . . . . . . . . . . . . . . . . . 55 4.2 Empiricalization of the Treatment of Argumentation . . . . . . . . 57 4.3 Contextualization of the Treatment of Argumentation . . . . . . . 62 4.4 Formalization of the Treatment of Argumentation. . . . . . . . . . 66 4.5 Bingo!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 Part II The Pragma-Dialectical Research Program 5 Argumentation Studies’ Five Estates . . . . . . . . . . . . . . . . . . . . . . 81 Frans H. van Eemeren 5.1 The Study of Argumentation as Normative Pragmatics . . . . . . 82 5.2 The Philosophical Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 5.3 Theoretical Estate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 5.4 Reconstruction Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 5.5 Empirical Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 5.6 Practical Estate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 5.7 Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 6 The Study of Argumentation as Normative Pragmatics. . . . . . . . . 111 Frans H. van Eemeren and Peter Houtlosser 6.1 Rhetorical and Dialectical Perspectives on Argumentation . . . . 111 6.2 The Pragma-Dialectical Theory of Argumentation. . . . . . . . . . 112 6.3 A Research Programme for the Study of Argumentation . . . . . 114 6.3.1 Philosophical Research: Argumentation and Conceptions of Reasonableness . . . . . . . . . . . . . 115 6.3.2 Theoretical Research: Models of Argumentation in Discourse. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116 6.3.3 Empirical Research: Properties of Argumentative Reality. . . . . . . . . . . . . . . . . . . . . 117 6.3.4 Analytical Research: Reconstruction of Argumentative Discourse. . . . . . . . . . . . . . . . . . . 117 6.3.5 Practical Research: Ways of Improving Argumentative Practices. . . . . . . . . . . . . . . . . . . . . . 118 Contents ix 6.4 The Incompatibility of the Rhetorical and the Dialectical Perspective . . . . . . . . . . . . . . . . . . . . . . . 119 6.5 Reconciling Dialectical and Rhetorical Insights in the Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120 6.6 Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124 7 From Ideal Model of Critical Discussion to Situated Argumentative Discourse: The Step-by-Step Development of the Pragma-Dialectical Theory of Argumentation. . . . . . . . . . . 127 Frans H. van Eemeren 7.1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127 7.2 The Pragma-Dialectical Standard Theory . . . . . . . . . . . . . . . . 129 7.3 Consolidating the Standard Theory . . . . . . . . . . . . . . . . . . . . 131 7.4 The Extended Pragma-Dialectical Theory. . . . . . . . . . . . . . . . 134 7.5 Empirical Research of Effectiveness Through Reasonableness. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136 7.6 Taking the Institutional Context of Argumentative Discourse into Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138 7.7 Institutional Preconditions for Strategic Maneuvering and Argumentative Patterns . . . . . . . . . . . . . . . . . . . . . . . . . 141 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145 8 The Case of Pragma-Dialectics . . . . . . . . . . . . . . . . . . . . . . . . . . 149 Frans H. van Eemeren and Peter Houtlosser 8.1 The Pragma-Dialectical Approach to Argumentation . . . . . . . . 149 8.2 The Five Components of the Pragma-Dialectical Research Program. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150 8.3 Four Meta-Theoretical Premises Serving as Methodological Principles . . . . . . . . . . . . . . . . . . . . . . . . 152 8.4 The Model of a Critical Discussion. . . . . . . . . . . . . . . . . . . . 154 8.5 Stages in Resolving a Difference of Opinion . . . . . . . . . . . . . 156 8.6 Distribution of Speech Acts in a Critical Discussion . . . . . . . . 158 8.7 Analysis as Reconstruction. . . . . . . . . . . . . . . . . . . . . . . . . . 159 8.8 An Analytic Overview of Argumentative Discourse . . . . . . . . 160 8.9 Analytic Transformations in Reconstructing Argumentative Discourse. . . . . . . . . . . . . . . . . . . . . . . . . . . 162 8.10 Rules for Critical Discussion . . . . . . . . . . . . . . . . . . . . . . . . 164 8.11 The Ten Commandments of Critical Discussion . . . . . . . . . . . 166 8.12 Fallacies as Counterproductive Moves in Resolving Disagreement. . . . . . . . . . . . . . . . . . . . . . . . . . 168 8.13 Violations of the Code of Conduct for Critical Discussion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169 8.14 Making Use of Insight in Strategic Maneuvering . . . . . . . . . . 173
Description: