Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data

435 Pages·2014·3.57 MB·English

by  Byron Ellis

Real-Time Analytics
Techniques to Analyze and
Visualize Streaming Data
Byron Ellis
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Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data
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As always, for Natasha.
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Credits
Executive Editor Marketing Manager
Robert Elliott Carrie Sherrill
Project Editor Business Manager
Kelly Talbot Amy Knies
Technical Editors Vice President and Executive
Luke Hornof Group Publisher
Ben Peirce Richard Swadley
Jose Quinteiro
Associate Publisher
Production Editors Jim Minatel
Christine Mugnolo
Project Coordinator, Cover
Daniel Scribner
Todd Klemme
Copy Editor
Proofreader
Charlotte Kugen
Nancy Carrasco
Manager of Content Development
Indexer
and Assembly
John Sleeva
Mary Beth Wakefi eld
Cover Designer
Director of Community Marketing
Wiley
David Mayhew
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About the Author
Byron Ellis is the CTO of Spongecell, an advertising technology fi rm based in
New York, with offi ces in San Francisco, Chicago, and London. He is responsible
for research and development as well as the maintenance of Spongecell’s com-
puting infrastructure. Prior to joining Spongecell, he was Chief Data Scientist
for Liveperson, a leading provider of online engagement technology. He also
held a variety of positions at adBrite, Inc, one of the world’s largest advertising
exchanges at the time. Additionally, he has a PhD in Statistics from Harvard
where he studied methods for learning the structure of networks from experi-
mental data obtained from high throughput biology experiments.
About the Technical Editors
With 20 years of technology experience, Jose Quinteiro has been an integral
part of the design and development of a signifi cant number of end-user, enter-
prise, and Web software systems and applications. He has extensive experience
with the full stack of Web technologies, including both front-end and back-end
design and implementation. Jose earned a B.S. in Chemistry from The College
of William & Mary.
Luke Hornof has a Ph.D. in Computer Science and has been part of several suc-
cessful high-tech startups. His research in programming languages has resulted
in more than a dozen peer-reviewed publications. He has also developed com-
mercial software for the microprocessor, advertising, and music industries. His
current interests include using analytics to improve web and mobile applications.
Ben Peirce manages research and infrastructure at Spongecell, an advertising
technology company. Prior to joining Spongecell, he worked in a variety of
roles in healthcare technology startups, he and co-founded SET Media, an ad
tech company focusing on video. He holds a PhD from Harvard University’s
School of Engineering and Applied Sciences, where he studied control systems
and robotics.
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Acknowledgments
Before writing a book, whenever I would see “there are too many people to
thank” in the acknowledgements section it would seem cliché. It turns out that it
is not so much cliché as a simple statement of fact. There really are more people
to thank than could reasonably be put into print. If nothing else, including them
all would make the book really hard to hold.
However, there are a few people I would like to specifi cally thank for their
contributions, knowing and unknowing, to the book. The fi rst, of course, is
Robert Elliot at Wiley who seemed to think that a presentation that he had liked
could possibly be a book of nearly 400 pages. Without him, this book simply
wouldn’t exist. I would also like to thank Justin Langseth, who was not able to
join me in writing this book but was my co-presenter at the talk that started
the ball rolling. Hopefully, we will get a chance to reprise that experience. I
would also like to thank my editors Charlotte, Rick, Jose, Luke, and Ben, led
by Kelly Talbot, who helped fi nd and correct my many mistakes and kept the
project on the straight and narrow. Any mistakes that may be left, you can be
assured, are my fault.
For less obvious contributions, I would like to thank all of the DDG regulars.
At least half, probably more like 80%, of the software in this book is here as a
direct result of a conversation I had with someone over a beer. Not too shabby
for an informal, loose-knit gathering. Thanks to Mike for fi rst inviting me along
and to Matt and Zack for hosting so many events over the years.
Finally, I’d like to thank my colleagues over the years. You all deserve some
sort of medal for putting up with my various harebrained schemes and tinker-
ing. An especially big shout-out goes to the adBrite crew. We built a lot of cool
stuff that I know for a fact is still cutting edge. Caroline Moon gets a big thank
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viii Acknowledgments
you for not being too concerned when her analytics folks wandered off and
started playing with this newfangled “Hadoop” thing and started collecting
more servers than she knew we had. I’d also especially like to thank Daniel
Issen and Vadim Geshel. We didn’t always see eye-to-eye (and probably still
don’t), but what you see in this book is here in large part to arguments I’ve had
with those two.
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