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Real Options Analysis: Tools and Techniques for Valuing Strategic Investment and Decisions, 2nd Edition PDF

708 Pages·2006·11.64 MB·English
by  Mun
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ch00_FM_4559.qxd 9/29/05 10:25 AM Page iii Real Options Analysis Tools and Techniques for Valuing Strategic Investments and Decisions Second Edition JOHNATHAN MUN John Wiley & Sons, Inc. ch00_FM_4559.qxd 9/29/05 10:25 AM Page vi ch00_FM_4559.qxd 9/29/05 10:25 AM Page a Additional Praise for the First Edition of Real Options Analysis “Many books on real options can be intimidating. Mun offers a pragmatic, re- liable, and entertaining guide. Complex concepts and formulas are brilliantly interspersed with well-chosen examples and step-by-step walk-throughs from a variety of industries.” —Shota Hattori President and CEO, Kozo Keikaku Engineering, Inc. (Japan) “Finally, a real options analysis book that is technically sophisticated enough to be useful, and practically written so that it can actually be used. It is des- tined to become thehandbook of real options.” —A. Tracy Gomes President, Intellectual Property Economics, LLC (USA) “The clarity and comprehensive coverage makes it one of the best guides for all practitioners . . . coupled with state-of-the-art financial tools on CD-ROM.” —Michael Sim Partner, Moores Rowland International (Hong Kong) “Mun certainly has earned the reputation of being an expert on the subject ...consultants, analysts, decision makers, and engineers will be all over this book and its software.” —Phyllis Koessler Managing Director, Koessler and Associates (Switzerland) ch00_FM_4559.qxd 9/29/05 10:25 AM Page b “The book is far and away the clearest, most comprehensive guide to real options analysis to date, and is destined to be a classic—it is a complete guide to the practical application of real options analysis. It strikes a superb balance between solid intuition, rigorous analysis, and numerous practical examples.” —John Hogan, Ph.D. Boston College (USA) “The book leads the field in real options analytics and is a must-read for anyone interested in performing such analyses. Mun has made a formidable subject crystal clear and exponentially easy for senior management to under- stand. Monte Carlo simulationand real optionssoftware alone is worth the book price many times over.” —Morton Glantz, Renowned educator in finance, author of several books, financial advisor to government (USA) ch00_FM_4559.qxd 9/29/05 10:25 AM Page i Real Options Analysis ch00_FM_4559.qxd 9/29/05 10:25 AM Page ii Founded in 1807, John Wiley & Sons is the oldest independent publishing company in the United States. With offices in North America, Europe, Aus- tralia, and Asia, Wiley is globally committed to developing and marketing print and electronic products and services for our customers’ professional and personal knowledge and understanding. The Wiley Finance series contains books written specifically for finance and investment professionals as well as sophisticated individual investors and their financial advisors. Book topics range from portfolio management to e- commerce, risk management, financial engineering, valuation and financial in- strument analysis, as well as much more. For a list of available titles, visit our Web site at www.WileyFinance.com. ch00_FM_4559.qxd 9/29/05 10:25 AM Page iii Real Options Analysis Tools and Techniques for Valuing Strategic Investments and Decisions Second Edition JOHNATHAN MUN John Wiley & Sons, Inc. ch00_FM_4559.qxd 9/29/05 10:25 AM Page iv Copyright © 2006 by Johnathan Mun. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or oth- erwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. Designations used by companies to distinguish their products are often claimed as trade- marks. In all instances where John Wiley & Sons, Inc., is aware of a claim, the product names appear in initial capital or all capital letters. Readers, however, should contact the appropriate companies for more complete information regarding trademarks and registration. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley prod- ucts, visit our Web site at www.wiley.com. Library of Congress Cataloging-in-Publication Data: Mun, Johnathan. Real options analysis : tools and techniques for valuing strategic investments and decisions / Johnathan Mun.—2nd ed. p. cm.—(Wiley finance series) Includes index. ISBN-13: 978-0-471-74748-2 (cloth/cd-rom) ISBN-10: 0-471-74748-3 (cloth/cd-rom) 1. Real options (Finance) I. Title. II. Series. HG6042 .M86 2006 332.63—dc22 2005050194 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 ch00_FM_4559.qxd 9/29/05 10:25 AM Page v Specially dedicated to my wife, Penny, the love and sunshine of my life, for these amazing first few years, and with great anticipation of many more to come. Without your encouragement, advice, and support, this second edition would never have taken off. “If you will walk in my ways and keep my requirements, then you will govern my house and have charge of my courts, and I will give you a place among these standing here.” Zechariah 3:7 (NIV)

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"Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision-makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize, value, and seize real options in the world around them." --Jim Schreckengast, Senior VP, R&D Strategy,
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