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393 Pages·2002·4.74 MB·English
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2 CHAPTER Real Options Analysis Tools and Techniques for Valuing Strategic Investments and Decisions JOHNATHAN MUN John Wiley & Sons, Inc. Microsoft is a registered trademark of Microsoft Corporation. eBay is a registered trademark of eBay Inc. Yahoo! is a registered trademark of Yahoo! Inc. Copyright © 2002 by Johnathan Mun. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, e-mail: [email protected]. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services, or technical support, please contact our Customer Care Department within the United States at 800-762-2974, outside the United States at 317-572-3993 or fax 317-572-4002. Designations used by companies to distinguish their products are often claimed as trademarks. In all instances where John Wiley & Sons, Inc. is aware of a claim, the product names appear in initial capital or all capital letters. Readers, however, should contact the appropriate companies for more complete information regarding trademarks and registration. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Cataloging-in-Publication Data: Mun, Johnathan. Real options analysis : tools and techniques for valuing strategic investments and decisions / Johnathan Mun. p. cm. (Wiley finance series) ISBN 0-471-25696-X (CLOTH/CD-ROM : alk. paper) 1. Real options (Finance) I. Title. II. Series HG6042 .M86 2002 332.63—dc21 2002008978 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 about the author D r. Johnathan C. Mun is currently the Vice President of Analytical Ser- vices at Decisioneering, Inc., the makers of Crystal Ball®Real Options and the Crystal Ball® suite of products, including applications of Monte Carlo simulation, optimization, and forecasting. He heads up the development of real options and financial analytics software products, con- sulting, and training. He is also a Visiting and Adjunct Professor and has taught courses in financial management, investments, real options, econom- ics, and statistics at the undergraduate and the graduate M.B.A. levels. He has taught at universities all over the world, from the University of Applied Sciences (Chur, Switzerland) to Golden Gate University (California) and St. Mary’s College (California). Prior to joining Decisioneering, he was a Con- sulting Manager and Financial Economist in the Valuation Services and Global Financial Services practice of KPMG Consulting and a Manager with the Economic Consulting Services practice at KPMG LLP. He has extensive experience in econometric modeling, financial analysis, real options, eco- nomic analysis, and statistics. During his tenure both at Decisioneering and at KPMG Consulting, he consulted on real options and financial valuation for many Fortune 100 firms. His experience prior to joining KPMG included being Department Head of financial planning and analysis at Viking Inc. of FedEx, performing financial forecasting, economic analysis, and market research. Prior to that, he had also performed some financial planning and freelance financial consulting work. Dr. Mun received his Ph.D. in Finance and Economics from Lehigh Uni- versity, where his research and academic interests were in the areas of Invest- ment Finance, Econometric Modeling, Financial Options, Corporate Finance, and Microeconomic Theory. He also has an M.B.A. from Nova Southeast- ern University and a B.S. in Biology and Physics from the University of Miami. He is Certified in Financial Risk Management (FRM), is Certified in Finan- cial Consulting (CFC), and is currently a Level III candidate for the Char- tered Financial Analysts (CFA). He is a member of the American Mensa, Phi Beta Kappa Honor Society, and Golden Key Honor Society as well as several other professional organizations, including the Eastern and Southern Finance Associations, American Economic Association, and Global Association of Risk Professionals. Finally, he has written many academic articles published xxxxxiiiii xii ABOUT THE AUTHOR in the Journal of the Advances in Quantitative Accounting and Finance, The Global Finance Journal, The International Financial Review, and The Jour- nal of Financial Analysis. Johnathan Mun, Ph.D. [email protected] table of contents List of Figures xix Acknowledgments xxv Preface xxvii PART ONE Theory 1 CHAPTER SUMMARIES 3 Chapter 1: A New Paradigm? 3 Chapter 2: Traditional Valuation Approaches 4 Chapter 3: Real Options Analysis 5 Chapter 4: The Real Options Process 6 Chapter 5: Real Options, Financial Options, Monte Carlo Simulation, and Optimization 7 CHAPTER 1 A NEW PARADIGM? 9 Introduction 9 A Paradigm Shift 9 Expansion and Compound Options: The Case of the Operating System 11 Expansion Options: The Case of the e-Business Initiative 13 Expansion and Sequential Options: The Case of the Pharmaceutical R&D 15 Expansion and Switching Options: The Case of the Oil and Gas Exploration and Production 17 Abandonment Options: The Case of the Manufacturer 19 Expansion and Barrier Options: The Case of the Lost Venture Capitalist 20 xxxxxxxxxxiiiiiiiiiiiiiiiiiiiiiiiiiiiiii xiv TABLE OF CONTENTS Compound Expansion Options: The Case of the Internet Start-Up 23 The Real Options Solution 24 Issues to Consider 24 Industry Leaders Embracing Real Options 26 What the Experts Are Saying 28 Summary 30 Chapter 1 Questions 31 Appendix 1A The Timken Company on Real Options in R&D and Manufacturing 33 Appendix 1B Schlumberger on Real Options in Oil and Gas 36 Appendix 1C Intellectual Property Economics on Real Options in Patent and Intangible Valuation 42 Appendix 1D Gemplus on Real Options in High-Tech R&D 45 Appendix 1E Sprint on Real Options in Telecommunications 49 CHAPTER 2 Traditional Valuation Approaches 55 Introduction 55 The Traditional Views 55 Practical Issues Using Traditional Valuation Methodologies 57 Summary 66 Chapter 2 Questions 66 Appendix 2A Financial Statement Analysis 67 Appendix 2B Discount Rate versus Risk-Free Rate 74 CHAPTER 3 Real Options Analysis 77 Introduction 77 The Fundamental Essence of Real Options 77 The Basics of Real Options 79 A Simplified Example of Real Options in Action 79 Advanced Approaches to Real Options 81 Why Are Real Options Important? 82 Comparing Traditional Approaches with Real Options 85 Summary 92 Chapter 3 Questions 92 Table of Contents xv CHAPTER 4 The Real Options Process 93 Introduction 93 Critical Steps in Performing Real Options Analysis 93 Summary 96 Chapter 4 Questions 98 CHAPTER 5 Real Options, Financial Options, Monte Carlo Simulation, and Optimization 99 Introduction 99 Real Options versus Financial Options 99 Monte Carlo Simulation 102 Summary 107 Chapter 5 Questions 109 Appendix 5A Financial Options 111 Appendix 5B Simulation 114 Appendix 5C Forecasting 124 Appendix 5D Optimization 126 PART TWO Application 133 CHAPTER SUMMARIES 135 Chapter 6: Behind the Scenes 135 Chapter 7: Real Options Models 136 Chapter 8: Advanced Options Problems 136 Chapter 9: Real Options Analysis Toolkit Software (CD-ROM) 137 Chapter 10: Results Interpretation and Presentation 137 CHAPTER 6 Behind the Scenes 139 Introduction 139 Real Options: Behind the Scenes 139 Binomial Lattices 143 The Look and Feel of Uncertainty 146 A Firm’s Real Options Provide Value in the Face of Uncertainty 149 Binomial Lattices as a Discrete Simulation of Uncertainty 151 xvi TABLE OF CONTENTS Granularity Leads to Precision 154 An Intuitive Look at the Binomial Equations 158 Frolicking in a Risk-Neutral World 163 Summary 168 Chapter 6 Questions 168 CHAPTER 7 Real Options Models 171 Introduction 171 Option to Abandon 171 Option to Expand 175 Option to Contract 178 Option to Choose 181 Compound Options 185 Changing Strikes 188 Changing Volatility 189 Sequential Compound Option 191 Extension to the Binomial Models 194 Summary 195 Chapter 7 Questions 195 Appendix 7A Volatility Estimates 197 Appendix 7B Black-Scholes in Action 203 Appendix 7C Binomial Path-Dependent and Market-Replicating Portfolios 205 Appendix 7D Single-State Static Binomial Example 210 Appendix 7E Sensitivity Analysis with Delta, Gamma, Rho, Theta, Vega, and Xi 215 Appendix 7F Reality Checks 220 Appendix 7G Applying Monte Carlo Simulation to Solve Real Options 223 Appendix 7H Trinomial Lattices 230 Appendix 7I Non-Recombining Lattices 232 CHAPTER 8 Advanced Options Problems 241 Introduction 241 The Advanced Problems 241 Decision Trees 242 Exit and Abandonment Options 245 Table of Contents xvii Compound Options 246 Timing Options 247 Solving Timing Options Calculated Using Stochastic Optimization 247 Switching Options 252 Summary 256 Chapter 8 Questions 256 Appendix 8A Stochastic Processes 257 Appendix 8B Differential Equations for a Deterministic Case 260 Appendix 8C Exotic Options Formulae 263 CHAPTER 9 Real Options Analysis Toolkit Software (CD-ROM) 277 Introduction 277 Introduction to the Real Options Analysis Toolkit Software CD-ROM 277 Creating and Solving a Customized Option Using the Software 281 Advanced Real Options Models in the Software 285 Summary 291 Chapter 9 Exercises 291 Appendix 9A Real Options Analysis Toolkit’s Function Description for Excel 293 Appendix 9B Getting Started with Crystal Ball® Monte Carlo Simulation 305 Appendix 9C Resource Optimization Using Crystal Ball’s® Opt-Quest Software 312 CHAPTER 10 Results Interpretation and Presentation 317 Introduction 317 Comparing Real Options Analysis with Traditional Financial Analysis 318 The Evaluation Process 321 Summary of the Results 324 Comparing across Different-Sized Projects 325 Comparing Risk and Return of Multiple Projects 326 Impact to Bottom Line 327 Critical Success Factors and Sensitivity Analysis 328 Risk Analysis and Simulation on NPV 329 xviii TABLE OF CONTENTS Break-Even Analysis and Payback Periods 329 Discount Rate Analysis 331 Real Options Analysis Assumptions 332 Real Options Analysis 333 Real Options Risk Analysis 334 Summary 335 Chapter 10 Questions 335 Appendix 10A Summary of Articles 337 Case Studies and Problems in Real Options 345 Answers to Chapter Questions 355 Endnotes 363 Index 371

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