Real KODAK Pictures. Anytime, Anywhere.

32 Pages·2006·1.67 MB·English

Real KODAK Pictures.
Anytime, Anywhere.
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Digital Capture Product Group Overview
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Digital Cameras & Accessories
3
Accomplishments/Awards
Accomplishments
• Tied for #2 Worldwide Market Share position
• Sustained #1 US and #1 Australia
• Continued portfolio breadth with new product launches
• 16 new cameras, 7 camera-printer bundles
• World’s first wireless digital camera
Awards
• 2006 PC World Innovation Award to V570
• 2006 Best Of Innovations to EasyShare-one
• 2005 BusinessWeek “Best New Product” to EasyShare-one
• “American Photo Editor’s Choice A, Digital Point and Shoot”
• “Best of What’s New Grand Award” Popular Science
• “Highest Ranked Customer Satisfaction” ($200-$399,
$199 or less): J.D. Power and Associates 2005 Digital Camera
Satisfaction Study SM
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Digital Cameras
Who is Buying
WW DSC Market Trend
100
s 80
t
i
n
U
60
f First Time
o
s
n 40 Repl./Additional
o
i
l
l
Mi 20
0
2003 2004 2005 2006
(cid:131) % of DSCs purchased by new to digital
• In 2003: 69%
• In 2006: 50%
(cid:131) Slowing Market Growth
(cid:131) Easyshare high brand retention rate
5 Digital Cameras
Essence of Kodak EasyShare cameras
(cid:131) Ease of Use
• 1st time and repeat
(cid:131) Sharing life
• Connecting people
(cid:131) Beautiful Pictures
• Beautiful memories
6 Digital Cameras
Looking Ahead
7 Digital Cameras
Digital Capture Strategic Focus
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Consumer
Digital Cameras
Professional
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SSHHAARREE
8 Digital Cameras
Seamless Sharing
(cid:131) Ease of Printing: (cid:131) EasyShare Ecosystem
• PD & Wi-Fi PD • Picture centered
• Panoramic prints • PC Easyshare Software
– complete service
• Gallery Connectivity
(cid:131) The Bundle
=
9 Digital Cameras
More Beautiful Pictures
Customer Satisfaction with
Picture Quality
925
2005 J.D. Power & Associates
900
(cid:131) Kodak Picture Quality best
875
in class at all price points we
850
serve
825
(cid:131) No one, not Canon, not Sony,
800
had better picture quality
775
satisfaction than Kodak
750
$0-$199 $200-$399 $400-$500
Kodak Canon Sony Olympus
Nikon HP Fuji Samsung
Source: J.D.Power & Associates 2005 Digital Camera
Satisfaction Survey (US)
10 Digital Cameras