ARONSON RDG_FM_ARONSON RDG FM.QXP 4/20/11 11:17 AM Page ii ARONSON RDG_FM_ARONSON RDG FM.QXP 4/20/11 11:17 AM Page ii ARONSON RDG_FM_ARONSON RDG FM.QXP 4/20/11 11:17 AM Page i READINGS ABOUT The Social Animal ARONSON RDG_FM_ARONSON RDG FM.QXP 4/20/11 11:17 AM Page ii ARONSON RDG_FM_ARONSON RDG FM.QXP 4/20/11 11:17 AM Page iii Eleventh Edition READINGS ABOUT The Social Animal Edited by Joshua Aronson New York University Elliot Aronson University of California, Santa Cruz Worth Publishers ARONSON RDG_FM_ARONSON RDG FM.QXP 4/20/11 11:17 AM Page iv Senior Publisher: Catherine Woods Acquisitions Editor: Erik Gilg Marketing Manager: Jennifer Bilello Art Director: Babs Reingold Senior Designer: Kevin Kall Project Editor: Laura McGinn Production Manager: Sarah Segal Compositor: Northeastern Graphic, Inc. Printing and Binding: R. R. Donnelley Cover Drawing by Tom Durfee Library of Congress Control Number: 2011924231 ISBN-13: 978-1-4292-3342-2 ISBN-10: 1-4292-3342-7 © 2012, 2008, 2004, 1999 by Worth Publishers ©1995, 1992, 1988, 1984, 1981, 1977, 1973 by W. H. Freeman and Company Printed in the United States of America First printing 2011 Worth Publishers 41 Madison Avenue New York, NY 10010 www.worthpublishers.com ARONSON RDG_FM_ARONSON RDG FM.QXP 4/20/11 11:17 AM Page v To my mentors, Ned Jones (1927–1993), Claude Steele, and Elliot Aronson (of course) —JA To my bigger, smarter brother, Jason Aronson (1929–1961) —EA “The most incomprehensible thing about the world is that it’s comprehensible.”—Albert Einstein ARONSON RDG_FM_ARONSON RDG FM.QXP 4/20/11 11:17 AM Page vi ARONSON RDG_FM_ARONSON RDG FM.QXP 4/20/11 11:17 AM Page vii Contents PREFACE XI AN OPEN LETTER TO THE READER XIII I. INTRODUCTION: REFLECTIONS ON THE RESEARCH PROCESS 1 1. Research in Social Psychology as a Leap of Faith 3 Elliot Aronson 2. On Baseball and Failure 10 Elliot Aronson II. CONFORMITY AND OBEDIENCE 15 3. Opinions and Social Pressure 17 Solomon E. Asch 4. Behavioral Study of Obedience 27 Stanley Milgram 5. “From Jerusalem to Jericho”: A Study of Situational and Dispositional Variables in Helping Behavior 41 John M. Darley and C. Daniel Batson
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