Re-envisioning Organizations through Transformational Change: A Practitioners Guide to Work, Workforce, and Workplace

186 Pages·2022·9.31 MB·English

by  Poornima Madan, Shruti Tripathi, Fehmina Khalique, Geetika Puri

Re-envisioning Organizations through
Transformational Change
The journey towards the future of work was greatly accelerated due to the COVID pandemic.
Some changes have altered the functioning of the business world forever. Against the backdrop
of these alterations, variations, and modifications, this book presents and analyzes three
crucial factors: work, workforce, and workplace and their transformation into new-age orga-
nizations for meeting its customer expectations and long-term strategic goals. Companies
must focus on ways of deployment of policies and practices that meet the business needs
from the perspective of external changes. To achieve this goal, the organizations must realign
their stakeholders and indulge in critical thinking by looking deeply into factors responsible
for bringing about this transformational change. Re-envisioning is the current critical need for
organizations to thrive; they must incorporate best practices to beat the competition and add
value to their existing HR processes. This book clearly presents the practices and policies of
successful organizations through the contribution of industry leaders.
This book helps you understand the dynamism of work, workforce, and workplace that exist
in organizations (as well as the challenges these organizations face) and their impact on
business practices. The authors cover these broad areas because of the need to diversify and
promote organic inclusive growth.
Essentially, re-envisioning our organizations is the new normal. Organizations must leave the
shackles of what might have been and look to what they can be. Stakeholders, employees,
and the environment have been drastically altered, and organizations must change accord-
ingly to survive. What now matters is how much an organization re-envisions itself and how
it deals with all that is happening.

Re-envisioning Organizations
through Transformational
Change
A Practitioners Guide to Work,
Workforce, and Workplace
Edited By
Poornima Madan
Shruti Tripathi
Fehmina Khalique
Geetika Puri
First published 2023
by Routledge
605 Third Avenue, New York, NY 10158
and by Routledge
4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2023 selection and editorial matter, Poornima Madan, Shruti Tripathi, Fehmina Khalique & Geetika Puri; individual
chapters, the contributors
The right of Poornima Madan, Shruti Tripathi, Fehmina Khalique & Geetika Puri to be identified as the authors of
the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections
77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for
identification and explanation without intent to infringe.
ISBN: 978-1-032-21308-8 (hbk)
ISBN: 978-1-032-21306-4 (pbk)
ISBN: 978-1-003-26775-1 (ebk)
DOI: 10.4324/9781003267751
Typeset in Garamond
by KnowledgeWorks Global Ltd.
Contents
Preface .......................................................................................................................vii
Foreword .......................................................................................................xi
About the Editors .....................................................................................xv
About the Contributors ........................................................................xvii
SECTION I WORK
1 Cross-Cultural Management, Anyone? Everyone!: CCM Is Going
to Be Ubiquitous in the New Normal Post COVID-19 Pandemic and
How Corporates Ought to Address It .........................................................3
AJAYA KUMAR SAHOO
2 Hybrid Work: Gen Z Expectations and Internal Employer Branding
Implications ............................................................................................21
LEYLA YACINE AND HEIKKI KARJALUOTO
SECTION II WORKFORCE
3 Role of Employees’ Social Media Stories in Employer Branding: A
Qualitative Study ........................................................................................53
MILI DUTTA, SHRUTI TRAYMBAK, MEGHNA SHARMA,
AND JIMNEE DEKA
4 Challenges to Reinventing Oneself in Contemporary
Careers ....................................................................................................75
KARAN SONPAR, FEDERICA PAZZAGLIA, PATRICK GIBBONS,
AND DAMIEN MCLOUGHLIN
5 The Genius of Craft Brewing: Case of Third Generation Brewing
Entrepreneur of Pune .......................................................................................89
GAUTAM BAPAT, NIMIT GUPTA, AND ANUJ KUMAR
vi ◾ Contents
SECTION III WORKPLACE
6 HR Transformations in Turbulent Times: A Progressive
Paradigm Shift ...................................................................................101
SHILPA WADHWA AND PARUL WADHWA
7 Workforce Shift after COVID-19 Outbreak: Adapting
to Evolving Workplace and Work-Life Settings ...................................121
NAVJOT KAUR
8 Rebuilding Organizations Post-Pandemic ...........................................145
DIPESH RANJAN
Index ..............................................................................................157
Preface
Organizations are often seen as entities that requires the key stakeholders
to maximize profit margins, increase brand image, improve the quality of
products/services for customer satisfaction, and enhance employee morale.
Therefore, it becomes imperative to redesign work keeping in mind the
key stakeholders, like customers, investors, and employees. Since the world
is still emerging from the global crisis of the pandemic and the challenges
posed by the new world order, both organizations, as well as individuals,
are on a constant lookout for ways to sustain business. Having said this,
change seems to be the only constant for the organizations and their
stakeholders who stand tall today. Hence, the need for transformational
change arises in order to beat the competition and add value to the business
for strategic goals achievement.
Globalization and digital transformation have taught businesses the
importance of innovation in all spheres whether it is products or services,
workplace culture, customer relations, or talent retention. Needless to say,
the global businesses across the geographies are technology-driven, and
revamping the organizations has become a necessary evil today. Therefore,
there lies an ardent need to re-envision the ways businesses formulate and
execute their plans and policies.
There has been a need felt among researchers and academicians for a
research-focus compendium of knowledge that would help the practicing
managers and new researchers in understanding the ways organizations
transform their policies and practices in order to flourish in the dynamic
competitive world. Several researchers in the past have focused on the
ever-changing dynamic environment of business; however, the sea-change
brought due to pandemics in the business world is still left unexplored up to
a large extent.
vii
viii ◾ Preface
The current book encompasses work, workforce, and workplace, and
their transformation into new-age organizations in order to meet the
challenges posed by the deadly COVID-19 pandemic. The primary aim
is to focus on ways of deployment of policies and practices that meet the
business needs from the perspective of economic changes. To achieve this
goal, the organizations need to realign their stakeholders and indulge in
critical thinking by looking deeply into the factors responsible for bringing
about transformational change.
This book will make an effort to suggest dynamism and challenges in
the work, workforce, and workplace that the organizations across the globe
are bringing and their impact on the business practices. Our justification
to cover these broad areas is based on the need to diversify and promote
organic inclusive growth. This book is an effort by the editors to highlight
the changes that have been made and the difference it has brought to the
organization. The chapters will highlight what is new in the organization
in terms of its work practices, workforce practices, and overall workplace,
especially post-pandemic. Moreover, it will address the problem of finding
interdisciplinary cumulative research for its audience along with offering a
unique perspective, where a microcosm of knowledge will be available to
the readers in one book.
This book would not have been possible without the collaborative efforts
and support of practicing managers in the corporate world, academicians,
and researchers who joined hands with us in this project. Our contributors
have relentlessly worked to provide input on the current business scenario
through their chapters. They revised their drafts several times to improve
the quality of content in their chapters in line with feedback provided
by the reviewers and editors. We are thankful to our contributors for
meeting the timelines and devoting their efforts and time in order to
make this book a success. We are thankful to Taylor & Francis for their
commitment and support in publishing this volume. A special mention
to Mr. Michael Sinochi (Publisher-Productivity Press) for hand holding the
editors right from the inception to the submission of the manuscript.
Without the support of these major stakeholders, this dream could not
have been realized.
We are extremely grateful to Dr. Rohan Rozario, Head-Organizational
Development and Change, Public Investment Fund (Saudi Arabia’s sovereign
wealth fund) in the United Kingdom, for the “Foreword” he has so
graciously written for the volume.
Preface ◾ ix
Last but not the least, we would like to express our gratitude to our
family members who continuously supported and encouraged us on this
journey.
Dr. Poornima Madan
Assistant Professor OB & HR,
Jaipuria Institute of Management, Noida
Dr. Shruti Tripathi
Professor, School of Employability and Holistic Development,
Delhi Skill and Entrepreneurship University, Delhi, India
Dr. Fehmina Khalique
Associate Professor OB & HR, Lloyd Business School,
Greater Noida, India
Ms. Geetika Puri
Director, Philomath Research Pvt; Ltd.,
New Delhi, India