Quick Start Copywriting System

881 Pages·2013·25.833 MB·English

by  Clayton Makepeace

Accelerate
T o
W a y
Fastest
T h e m e
Yo u r I n c o
m o n t h
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Volume 1

The Fastest Way to Accelerate
Your Income
Volume 1
Earn up to $10,000 per month
or more with the ultimate
home-based business: Writing
powerful sales letters,
emails and ads
Presented by
Clayton Makepeace
and The Profit CenterTM
Published by:
American Writers & Artists Inc.
245 NE 4th Avenue, Suite 102
Delray Beach, FL 33483
Phone: [phone]
Fax: [phone]
Website: www.awaionline.com
With special thanks to Tony Flores for his diligence as Executive Editor.
© Clayton Makepeace and The Profit Center™, 2013. All rights reserved.
Protected by copyright laws of the United States and international treaties.
No part of this publication in whole or in part may be copied, duplicated, reproduced or transmitted in any
form or by any means, electronic or mechanical, including photocopying, recording, or by any information
storage and retrieval system, without the express written permission from the publisher.
Copyright and other intellectual property laws protect these materials and any unauthorized reproduction or
retransmission will constitute an infringement of copyright law.
Federal law provides severe civil and criminal penalties for the unauthorized reproduction, distribution,
or exhibition of copyrighted materials. Penalties for criminal and statutory copyright infringement are set
forth at 18 U.S.C. § 2319.
Table of Contents
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Table of Contents
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Volume 1
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1
Direct Response 101
eeYou can learn copywriting secrets until you’re blue in the face, but unless you first master the fun-
damentals of Direct Response Advertising – you’ll never be a big player in this business. Here’s the
marketing “quick start” you need to grow your skill and income beyond your wildest dreams.
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nnResearch: How to Lay the Foundation for Success
Before you can pen a single word of copy, you must thoroughly ground yourself in your product, pros-
pect and market. This is what we call the “Research Phase” and your success – whether you flop or
oowrite a breakthrough multi-million-dollar control – depends largely on how well you apply this power-
ful 3-step process.
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Make ‘Em an Offer They Can’t Refuse
More than any other factor, your Offer is going to determine how well your copy performs. If you
miss the mark … if you offer something that your prospects aren’t really looking for … then nothing
else you do or say will matter. This chapter gives you dozens of secrets for making an offer your pros-
pects can’t refuse.
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How to Make Your Prospect LUST After
Your Product
eeWhile there are millions of reasons why people buy things – they all come down to one thing: Bene-
fits. One of the biggest skills that separates the million-dollar copywriters from the “also-rans” is their
ability to select and present the strongest possible benefits. Discover the unique process they use.
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How to Prove Every Promise You Make
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It’s one thing to promise big benefits in your copy, but it’s another thing to actually prove those prom-
ises! Proof is often the missing ingredient that can quickly send your response through the roof. Dis-
cover 13 time-tested proof strategies that can multiply your sales and profits by 1,300% or more.
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Quick-Start Copywriting System
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The “Big Selling Idea” Secret

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Your ability to write a blockbuster promotion – one that rakes in millions for your client and
makes you a fortune in royalties – hinges almost entirely upon the quality of your core idea. Often
called the “Big Selling Idea” – there are seven steps you MUST follow to master it.
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Why Your Headline Is NOT the Most Important
Part of Your Ad!
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Before top writers go deep into the selling process, they look at the promotion from a “big picture”
perspective and plan out what they’re going to say. This “do or die” process dete rmines the struc-
ture and message underlying everything presented in your copy – including your headline.
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The Simple “A-B-C” Process that Makes Your
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Copy Invincible

If you closely examine every great example of copywriting, there’s a subtle “skeleton” running
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through it. This subtle element makes the copy crystal clear … easy to understand … and ulti-
mately makes the writing VERY convincing.
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9 The #1 Way to Seize Your Prospect’s Attention o
The skill of writing killer headlines is NOT something that comes naturally to most writers! Often,
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it’s a struggle for even the most advanced pros. But not anymore! Not when you work through
these six powerful headline maxims.
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How to Put the Power of Emotion Into Your Headlines
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One of the skills that’s made Clayton more money than just about anything else is the ability to put
emotion into his headlines. You see, in crowded or skeptical markets – one of the very best ways
to stand out is to trigger your prospect’s single most powerful emotion in your headline.
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Breakthrough Advertising: A Step-by-Step Cheat Sheet
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One of the most amazing things about Gene Schwartz’s legendary classic Breakthrough Advertis-
ing is that – better than any other resource on the planet – it gives you a powerful system for per-
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fectly and instinctively adapting your headline to ANY market.
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Table of Contents
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12
24 Lead Starters that Get You Off to the Races!
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How you lead off your copy – those first 5-10 paragraphs of text – often dictates the tone, momentum
nand level of interest you create. Weak leads are a death sentence for the response-hungry marketer, but
these 24 lead starters are sure to catapult you into another realm of success and profitability.
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eHow to Be More Creative and Productive –
While Writing the Best Copy of Your Life!
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If you want to write faster and more effectively … never experience writer’s block … all while pro-
ducing better copy than ever before – than you owe it to yourself to check this systematic (yet fun!)
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process that you can use every time you sit down at your desk.
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Fleshing Out the Heart of Your Promotion
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Writing the “middle” of your promotion is often one of the most challenging tasks you face. Every
paragraph you craft must be tight and persuasive … your sentences must flow together … and you
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must keep your prospect’s eyes glued to the page. Discover dozens of secrets for keeping your pros-
pect’s attention riveted to your sales copy – all the way to the sale.
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Volume 2
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15 11 More Ways to Write Copy with Massive Momentum

Once you’re in the process of writing and refining your body copy, you need to make sure that it’s in-
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fused with as much speed and power as possible. These 11 “Momentum” secrets will ensure that your
prospect reads to the very end and finishes by taking out his wallet.
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16bHow to Write Irresistible Bullets and Fascinations
If you could pick 4 or 5 skills to absolutely master as a direct marketing pro, the ability to write world-
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class bullets and fascinations would definitely be one of them. There are a select group of writers
who’ve used the secrets in this chapter to make hundreds of millions of dollars for their clients and
millions for themselves in royalties.
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Quick-Start Copywriting System
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H o w to Seal the Deal
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Gary Bencivenga once paid Clayton what he believed to be the highest compliment someone can
give a copywriter: He called him a “Master Closer In Print.” And now you too can use Clayton’s
6-step process to become a master closer, bringing in many more orders than yobu ever dreamed
possible.
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18
10 Ways to Boost the Selling Power of
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Your Guarantee
Arguably, your very strongest credibility element – what makes otherwise hesita nt prospects feel
safe and confident about buying with you – is your guarantee. Now discover 10 proven steps – un-
known to most writers – for crafting A-level guarantee copy.
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Lift Notes, Sidebars and E-mails

As you round up your main promotion, you’ve got to consider how you might magnify it’s power.
One of the very best ways to do that is through the process of writing lift notes. And the best part
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is, even if you’re not writing a direct mail package – these secrets can be used to write powerful
e-mails … sidebars … website copy … and much more.
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Your License to Steal … and Profit!
Did you know that one of the most amazing learning tools on the planet is probably sitting on
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your desk right now, collecting dust? That learning tool is your Swipe File! When you access this
chapter’s system for using it, it will make your entire writing process easier, more enjoyable – and
often many times more profitable.
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21
Bonding with Your Prospect – When Making
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Friends Makes You Money
The extent to which you can create the feeling of friendship and rapport in your npromotion plays a
MASSIVE role in its success. That’s what separates 7-figure salespeople from all others – and it’s
what will separate your copy from the competition once you use and apply these bonding secrets.
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Table of Contents
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Information Marketing – How to Sell the World’s
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Most Profitable Products
nAs a direct response professional, you simply MUST know how to sell information products! It’s
one of the most powerful ways to leverage your copywriting and marketing skills – and the pro-
cess is much easier than you think, once you understand this chapter’s step-by-step process.
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You’ve Got a Coach for Life!
tIn this brief section, you’ll discover how to use Quick-Start Copywriting System to produce results
for yourself and your clients – in the many years to come.
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Glossary:
If you’ve ever read through a marketing book or course and not know what something meant
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– that’s understandable! But that should never happen again, once you go through this comprehen-
sive list of terms used in our industry. Plus, every definition includes useful instructional informa-
tion.
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