Qualitative Research in Business and Management PDF
Preview Qualitative Research in Business and Management
Qualitative Research in Business & Management SAGE has been part of the global academic community since 1965, supporting high quality research and learning that transforms society and our understanding of individuals, groups and cultures. SAGE is the independent, innovative, natural home for authors, editors and societies who share our commitment and passion for the social sciences. www.sagepublications.com Find out more at: Qualitative Research in Business & Management Michael D. Myers SAGE Publications Ltd 1 Oliver’s Yard 55 City Road London EC1Y 1SP SAGE Publications Inc. 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B 1/I 1 Mohan Cooperative Industrial Area Mathura Road New Delhi 110 044 SAGE Publications Asia-Pacific Pte Ltd 3 Church Street #10-04 Samsung Hub Singapore 049483 Editor: Kirsty Smy Editorial assistant: Nina Smith Production editor: Sarah Cooke Copyeditor: Sarah Bury Proofreader: Audrey Scriven Indexer: Judith Lavender Marketing manager: Alison Borg Cover design: Francis Kenney Typeset by: C&M Digitals (P) Ltd, Chennai, India Printed and bound by CPI Group (UK) Ltd, Croydon, CR0 4YY © Michael D. Myers 2009, 2013 First edition published 2009 This second edition published 2013 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. Library of Congress Control Number: 2012946762 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 978-0-85702-973-7 ISBN 978-0-85702-974-4 (pbk) CONTENTS About the Author Preface Acknowledgements PART I INTRODUCTION 1 How to Use this Book 2 Overview of Qualitative Research 2.1 Why Do Qualitative Research? 2.2 What is Research? 2.3 Quantitative and Qualitative Research Compared 2.4 Triangulation 2.5 Research in Business and Management 2.6 Rigour and Relevance in Research Exercises Further Reading PART II FUNDAMENTAL CONCEPTS OF RESEARCH 3 Research Design 3.1 Introduction 3.2 Choosing a Topic 3.3 Theoretical Framework 3.4 A Model of Qualitative Research Design 3.5 Writing a Research Proposal 3.6 Defending a Research Proposal 3.7 Examples of Various Research Designs Exercises Further Reading 4 Philosophical Perspectives 4.1 Underlying Assumptions in Research 4.2 Positivist Research 4.3 Interpretive Research 4.4 Critical Research 4.5 Examples of Various Research Philosophies Exercises Further Reading 5 Ethics 5.1 The Importance of Ethics 5.2 Important Ethical Principles Related to Research Exercises Further Reading PART III QUALITATIVE RESEARCH METHODS 6 Action Research 6.1 Introduction 6.2 Approaches to Action Research 6.3 Critique of Action Research 6.4 Examples of Action Research Exercises Further Reading 7 Case Study Research 7.1 Introduction 7.2 Approaches to Case Study Research 7.3 Critique of Case Study Research 7.4 Examples of Case Study Research Exercises Further Reading 8 Ethnographic Research 8.1 Introduction 8.2 Approaches to Ethnographic Research 8.3 How to Do Ethnographic Research 8.4 Critique of Ethnographic Research 8.5 Examples of Ethnographic Research Exercises Further Reading 9 Grounded Theory 9.1 Introduction 9.2 Approaches to Grounded Theory 9.3 Critique of Grounded Theory 9.4 Examples of Grounded Theory Research Exercises Further Reading PART IV DATA COLLECTION TECHNIQUES 10 Inter views 10.1 Introduction 10.2 Types of Interview 10.3 Potential Problems Using Interviews 10.4 A Model of the Interview 10.5 Practical Suggestions for Interviewing 10.6 Examples of Interviews Exercises Further Reading 11 Participant Observation and Fieldwork 11.1 Introduction 11.2 Fieldwork Concepts 11.3 Approaches to Fieldwork 11.4 How to Conduct Fieldwork 11.5 Advantages and Disadvantages of Fieldwork 11.6 Examples of Fieldwork Exercises Further Reading 12 Using Documents 12.1 Introduction 12.2 Types of Documents 12.3 How to Find Documents 12.4 How to Use Documents 12.5 Advantages and Disadvantages of Using Documents 12.6 Examples of Using Documents Exercises Further Reading PART V ANALYSING QUALITATIVE DATA 13 Analysing Qualitative Data: An Overview 13.1 Introduction 13.2 Approaches to Analysing Qualitative Data 13.3 Which Qualitative Data Analysis Approach? 13.4 Use of Qualitative Data Analysis Software 13.5 Examples of Analysing Qualitative Data Exercises Further Reading 14 Hermeneutics 14.1 Introduction 14.2 Hermeneutic Concepts 14.3 Types of Hermeneutics 14.4 Using Hermeneutics: An Example 14.5 Critique of Hermeneutics 14.6 Examples of Using Hermeneutics Exercises Further Reading 15 Semiotics 15.1 Introduction 15.2 Semiotic Concepts 15.3 How to Use Semiotics 15.4 Critique of Semiotics 15.5 Examples of Using Semiotics Exercises Further Reading
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