Qualitative evaluation of the design and layout of the 1996 census questionnaire.

94 Pages·1994·2.1 MB·English

by  Statistics Canada.

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NATIONAL CENSUS lliST
Report 9
QualitativeEvaluationoftheDesignand
Layoutofthe1996CensusQuestionnaire
1
RECENSEMENT
96
CENSUS
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STATISTICS STATISTIOUE
CANADA
NATIONAL CENSUS TEST
Report 9
Qualitative Evaluation oftheDesignand
Layoutofthe 1996CensusQuestionnaire
Prepared For:
STATISTICS CANADA
CONTEMPORARY RESEARCH CENTRE
Montreal • Toronto
March 1994

1
TABLEOFCONTENTS
Page
Number
KEYFINDINGS 1
EXECUTIVESUMMARY 9
INTRODUCTIONANDBACKGROUND 1
SPECIFICOBJECTIVES ^^
METHODOLOGY
16
DETAILEDSUMMARYOFFINDINGS: 22
LAYOUTANDDESIGNOFTEEFORM
SUMMARYOFDIFFICULTIESENCOUNTERED 27
ANDRECOMMENDATIONS
APPENDIXA: MODERATOR'SGUIDE
APPENDIXB: COVERPAGEOPTIONS-ENGLISH&FRENCH
APPENDIXC: INTERVIEWINGSCHEDULE
APPENDIXD: RECRUITINGQUESTIONNAIRE
APPENDIXE: NCTQ.28OPTION-ENGLISH&FRENCH

KEYFINDINGS

KEY FINDINGS
/ RESPONDENTS FIND THE 2A FORM SIMPLE
AND EASYTO COMPLETE
This is not always the case for the 2B form,
which some describe as "Too Long."
BECAUSE OFTHE NUMBER OF QUESTIONS
I
IN THE 2B FORM, MOST INDIVIDUALS ENCOUNTER
SOME DIFFICULTY IN COMPLETING IT
KEY FINDINGS Cont'd
THE DESIGN AND LAYOUT IMPACTS
/
THE RESPONDENT-FRIENDLINESS OF
THE FORMS AND THE QUALITY OF THE
DATA GATHERED
/ OVERALL, THE CURRENT DESIGN AND
LAYOUT OF FORMS 2A AND 2B ARE
WELL RECEIVED
RESPONDENTS' REACTIONS PROVIDE US
/
WITH INSIGHTS INTO HOW THESE
ASPECTS CAN IMPROVE THE FORMS