QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

210 Pages·2013·6.69 MB·English

by  Scott Stratten

3GFFIRST 08/26/2013 13:47:46 Pageii
3GFFIRST 08/26/2013 13:47:46 Pagei
QR CODES
KILL KITTENS
3GFFIRST 08/26/2013 13:47:46 Pageii
3GFFIRST 08/26/2013 13:47:46 Pageiii
QR CODES
KILL KITTENS
How to Alienate Customers, Dishearten Employees,
and Drive Your Business into the Ground
SCOTT STRATTEN
3GFFIRST 08/26/2013 13:47:46 Pageiv
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LibraryofCongressCataloging-in-PublicationData:
Stratten,Scott–
QRCodesKillKittens:HowtoAlienateCustomers,DisheartenEmployees,andDrive
YourBusinessintotheGround/ScottStratten.
pagescm.
ISBN:978-1-118-73275-5(cloth);ISBN:978-1-118-78687-1(ebk);
ISBN:978-1-118-78690-1(ebk)
1. QRcodes. 2. Management. 3. Marketing. 4. Informationtechnology—
Management. I. Title.
HF5416.S772014
658—dc23
2013022153
PrintedintheUnitedStatesofAmerica
10 9 8 7 6 5 4 3 2 1
3GFTOC 08/26/2013 15:11:11 Pagev
Contents
Introduction 1
Chapter1 TheyDon’tWork 5
TheyMissedaStep 6
Craptcha 8
NotWorking 9
AnybodyGotaPen? 11
InvasionofSanityandSanitation 12
IDon’tFeelSpecial 14
TheDoortoDigitalSuccess 16
Twipster 17
OCanada 18
WorkingHard 19
MistakenMobileMetrics 20
Caution!MovingWalkwayEnds
beforeYouScantheQRCode! 21
v
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vi CONTENTS
TheUnknownIcon 22
WhereQRCodesBelong 24
E.T.,Don’tPhoneHome 25
GoingViralIsn’taScience 26
PinterestFail 27
PhoneCallonLAN2 28
TheAutofollow 29
SeemsLegit 30
PoorWendy(s) 31
TunnelofQRLove 33
SpacedOut 34
ABlackBerrybyAnyOtherName 36
DesktopFriendly 37
WhattheTruck? 38
SwipeAway 39
PoorBaby 40
CapitalOffense 42
AppealingQRCodes 44
IDon’tEven . . . 46
UselessDisclaimer 47
Wait,What? 48
OnePotato,TwoPotato,
ThreePotato,Scan! 49
Chapter2 NobodyLikesThem 51
MakingItRain 56
Well,That’sOneWaytoReply 57
3GFTOC 08/26/2013 15:11:11 Pagevii
Contents vii
PuttingYourFootDownonFonts 58
Oh,IKnow 59
BCCIstheNewABC 60
SocialSEO 61
TheSecrettoMakingYou’re
BookorBlogGoViral 62
LeadtoNowhere 63
Never,Ever 64
PintheTailontheJackasses 65
PleaseProveYourBusinessIsaMoron 66
NotSoSpecial 67
FrequentlyFutile 68
FriendlyFire 69
WeCanChange 70
ViewsExpressed 71
e-Moms 72
TheFashionableRiot 73
GoldenProductPlacement 74
CustomerDisservice 75
GetOffattheNextStop 77
Don’tPhoneinManners 78
Can’tUnLink 79
FacePalm 80
GoHomePhone;You’reDrunk 81
Self-Hatred 82
SocialSlam 84
SeemsLegit 85
3GFTOC 08/26/2013 15:11:12 Pageviii
viii CONTENTS
TheEndofTwitter 86
AllYourPrivacyBelongstoUs 87
TooMuchTransparency 88
ASocialLayer 89
LongPresentationSlide 90
ExitingYourBrand 92
FightingFoodies 94
AtLeastTheyCleanedthe
ImportantPart 95
VotefortheMostAnnoyingPerson 96
LooksLikeMagazinesDoStill
HaveROI 97
Drive-byArticles 99
Chapter3 They’reSelfish 101
It’saBird!It’saPlane! 102
NobodyCaresaboutYourLogo 104
CheckingOut 105
TellMeWhattoSay 106
NottheTime 107
CameraShy 108
ItCanHurttoAsk 109
SimplySelfish 110
ChildrenAreOurFuture 111
It’sStillBurning 112
IfPinocchioHadTeeth 113
AreWeDating? 114