G N I L L E S K Check out the extensive O O lineup of featured speakers B at Children’s Institute in D N Phoenix, June 20–22. See A our conference preview in G N P u b l i s h e r s W e e k l y . c o m this issue. I J U N E 6 , 2 0 2 2 H S I L B U P K O O B F O E N I Z A G A M S W E N L Victoria Aveyard Ibram X. Kendi A N O I T A N R E T N I E H T ■ Y L K E E W S R E H S Cynthia Leitich Smith Charlie Jane Anders I L B U P S R A E Y 0 5 1 Publishers Weekly 7,500+ issues Digital Archive 650,000+ pages 375,000+ reviews EXPLORE OF 150 YEARS PUBLISHING HISTORY • 150 years of industry news, trends, statistics, book reviews, ads, illustrations, covers and more • All material in original context – including ads – from the fi rst issue published in 1872 • In high resolution and full color, with every page, article and issue fully searchable • IP authenticated access; no need for username and password Visit eastview.com/publishers-weekly or contact [email protected] for more information or to start your free trial The Publishers Weekly Digital Archive contains published issues from 1872 on, with an additional year’s worth of content added on an annual basis. Subscriptions to current-year content are also available at an additional cost. Free trials are subject to terms and conditions. Visit eastview.com/request-trial for further details. Volume 269 June 6, Number 24 2022 ISSN 0000-0019 F E AT U R E S 21 Pushing Boundaries New novels in translation explore social and political themes from a variety of perspectives. 25 Stage to Page After pivoting from acting to writing, Jessie Burton found success with The Miniaturist; its follow-up arrives just as she’s coming to grips with another big change: motherhood. 1–32 Children’s Institute Preview ABA’s premiere children’s conference is back in person for the first time since 2019, in Phoenix, June 20–22, with author appearances, educational sessions, and more. N E W S 6 Urban Decay Book sales in big cities are underperforming compared to those in smaller markets. 7 Print Sales Drop Again in Late May With declines in all categories, unit sales of print books fell 9.3% in the week ended May 28 compared to the similar week last year. 10 Licensing Expo Returns In Person Publishers who gathered at the show in Las Vegas, May 24–26, said licensees were interested in manga and books focused on social-emotional learning. Bad Gays 12 A New Look for the Lisa Ekus Group A Homosexual History Forty years after founding the firm, which specializes in representing by Huw Lemmey and Ben Miller and promoting cookbook authors, Lisa Ekus has turned over the reins to her daughter, Sally Ekus. 13 Deals “This revelatory book is really an Mindy Kaling’s Amazon imprint buys a novel by Sonali Dev, Ethelene account of toxic power relations, Whitemire sells a narrative nonfiction work to Viking, and more. always with an eye to a better, 14 From the Archive stranger, wilder future.” On June 1, 1940, our correspondent in London reported on the challenges British publishers faced in the early days of World War II. —Olivia Laing, author of Everybody Cover photos clockwise from top l.: Victoria Aveyard, Ibram X. Kendi © Stephen Voss, Charlie Jane Anders © Sarah Deragon, Cynthia Leitich Smith © Christopher Tassaf “A wry, rigorous account VISIT US ONLINE FOR ADDITIONAL NEWS, of centuries of gay villainy.” REVIEWS, BESTSELLERS & FEATURES. —Shon Faye, author of The Transgender Issue publishersweekly.com twitter.com/PublishersWkly versobooks.com facebook.com/pubweekly Put Your C o n t e n t s Finger D & C E PA R T M E N T S O L U M N S 19 Books in Spanish With 50 Spanish-language titles and counting, Candlewick says sales for its list were up 30% in 2021. on the 20 Digital Perspectives Promoting books today demands a deep understanding of how social media, and BookTok in particular, works. Pulse 64 Soapbox by Scott Russell Sanders An author says children and artists alike can create works that speak out against war and oppression. 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PRINTED IN THE USA. publishersweekly.com/pwd The Week in Publishing Freedom to read advocates called a Virginia judge’s deci- President George Slowik Jr. CEO & Publisher Cevin Bryerman sion that GenderQueer and Senior V-P, Editorial Director Jim Milliot COO Carl Pritzkat CourtofMistandFury could Senior V-P, Children’s Book Editor Diane Roback Senior V-P, Executive Editor Jonathan Segura V-P, Sales & Associate Publisher Joe Murray be deemed obscene, and that V-P, Operations Ryk Hsieh Art Director Clive Chiu ordered the authors and publishers to defend the books in court, an Managing Editor Daniel Berchenko News Director Rachel Deahl action that “stifl e[s] the voices of authors and publishers.” Senior News Editor Calvin Reid News & Digital Editor John Maher Features Editor Carolyn Juris Senior Writer Andrew R. Albanese The Freelance Isn’t Free Act Bookselling & International Editor Ed Nawotka SeniorReviews Editor Peter Cannon Senior Reviews Editor, Children’s Amanda Bruns has been passed in New York Reviews Editors: David Adams, Stephanie Buschardt, Phoebe Cramer, Meg Lemke, Maya C. Popa, State. The law is intended to Baker & Taylor sold its U.K. division, Amanda Ramirez, Carliann Rittman, David Varno Associate Reviews Editor Marc Greenawalt establish and enhance the rights Baker & Taylor UK, to the Little Religion Editor Emma Koonse Wenner Deputy Children’s Book Editor Emma Kantor of freelance workers, including Group, parent company of the U.K.’s Editorial Assistant, Children’s Books Iyana Jones Assistant Editor Drucilla Shultz authors, journalists, and other largest wholesaler, Gardners. The Associate Editor, News Sophia Stewart Copy Chief Robby Ritacco writers on contract. sale came about six months after Director of Marketing Krista Rafanello Marketing Manager Stacey Gill Amandeep Kochar bought B&T from DirectorofSpecialEditorialProjects Adam Boretz BookLife Editor Matia Madrona Query BookLife Reviews Editor Alan Scherstuhl Post Hill Press has launched Follett Corp. Director of Digital Operations Michael Morris Digital Editorial Coordinator Marian Amo a new imprint, Twin Flame, Digital Department Assistant Nathalie Mairena Digital Advertising Assistant Beatrice Viri focused on nonfi ction titles in Blanche Cirker, who started Dover HR Generalist Nathaly Rivas Accounts Receivable Cynthia Flaim the spirituality, relationships, Publications in 1941 with her husband, Accounts Payable Sylvia Joanne Slowik Assistant Office Manager Catherine Hosch and sexuality categories. 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Web Engineering Mediapolis Interns: Kamille Carrera Pereira, Jason Chen, Ryan Phung How to Reach Us 49 W. 23rd St., Ninth Floor, New York, NY 10010 Phone: 212-377-5500; fax: 212-377-2733; Online & On-Air rage over digital artist Pink Cat. email: [email protected] To subscribe, change an address, report delivery publisherswkly.com/comics-fests problems, or inquire about back issues, call 800-278-2991 or 847-513-6135, The Week Ahead or fax 818-487-4550 According to NPD BookScan, an Children’s Bookshelf Licensing, Rights & Permissions Christy [email protected] unusual market segment appears TikTok’s canine sensation Noodle Advertising to be boosting publishers’ sales: the pug is now Cevin Bryerman [email protected] banned books. Senior writer Joe Murray [email protected] becoming a star Deena Ali [email protected] Andrew Albanese explains. Ian Littauer [email protected] in print, as he Julia Molino [email protected] publishersweekly.com/ban-boost features in a new Monique Vieu [email protected] Independent Authors picture book from Cevin Bryerman [email protected] More to Come McElderry Books. China Sales Guoxue of Bookdao (+86) 1058773858 The cohosts report on the return publishersweekly.com/noodle publishersweekly.com/masthead of comics festivals, and online out- 5 WWW.PUBLISHERSWEEKLY.COM News Urban Decay Book sales in big cities are underperforming compared to those in smaller markets SALES GROWTH OF THE 10 LARGEST BOOK MARKETS, S ince physical retailers started seeing a 2022 VS. 2019* rebound in business after the plunge in sales in the early days of the pandemic, Barnes & DMA OVERALL GROWTH GROWTH VS. MARKET AVG. Noble CEO James Daunt has often said that New York City 1.5% -14.1% stores in urban areas are having the toughest time Los Angeles 14.4% -1.0% recovering. It turns out B&N is not alone in that regard. Chicago 11.2% -4.2% Kristen McLean, executive director of business development and industry analyst for NPD Books & San Francisco -0.2% -15.6% Entertainment, noted that sales in most retail segments Philadelphia 9.6% -5.8% in big cities are having a difficult time making up the Boston 4.6% -10.8% ground lost since 2019. Looking at books in particular, Washington, D.C. 7.2% -8.2% eight of the country’s 10 biggest book markets have Dallas/Ft. Worth 19.6% 4.2% seen their sales performances this year through May 14 trail the 15% increase in the overall market com- Seattle/Tacoma 8.5% -6.9% pared to the similar period in 2019, while many midsize Atlanta 20.7% 5.3% markets have seen substantial gains, according to FASTEST-GROWING BOOK MARKETS, 2022 VS. 2019* BookScan data. DMA OVERALL GROWTH GROWTH OVER MARKET AVG. BookScan analyzed print unit sales from two vantage points: actual changes in sales in 2022 vs. 2019, and Portland, Maine 37.3% 21.9% how sales in different DMAs (designated market Fresno/Visalia, Calif. 31.5% 16.1% areas) in 2022 vs. 2019 compare to the 15% increase Phoenix 26.1% 10.7% posted by the overall market. Thus, sales in the New York Others 26.0% 10.6% metropolitan region, the country’s largest book market, Green Bay/Appleton, 26.0% 10.6% rose about 1% this year over 2019, a growth rate that Wis. trailed the overall 15% increase by about 14 percentage Tampa/St. Petersburg, 25.4% 10.0% points. On the other hand, Portland, Maine, saw sales Fla. increase 37% this year compared to 2019, 22 percent- Orlando/Daytona, Fla. 24.9% 9.5% age points above the market average. San Antonio, Tex. 24.7% 9.3% The weak performance by New York meant its mar- Cincinnati 24.5% 9.1% ket share of book sales fell from almost 7% in the 2019 period to about 6.1% in 2022. Portland’s share, Salt Lake City 23.9% 8.5% meanwhile, inched up to 0.5% in 2022 from 0.4% in Des Moines/Ames, 23.8% 8.4% 2019. Overall, the 10 largest book markets accounted Iowa for about 31% of total book sales through early May, Flint/Saginaw, Mich. 23.5% 8.1% down from just over 34% in the comparable period Columbus, Ohio 22.8% 7.4% in 2019. Grand Rapids/ 21.9% 6.5% AN McLean said that while at first NPD thought the SC Kalamazoo, Mich. K O O slow recovery in the major markets was tied to stricter B Providence, R.I. 21.8% 6.4% PD N retail lockdowns implemented there, it has since E: C *Print units sold January 1–May 14, 2022, vs. comparable period in 2019. R become clear that the biggest factor is the migration U O S 6 PUBLISHERS WEEKLY ■ JUNE 6, 2022 News The Weekly Scorecard Print Sales Fell 9.3% in Late May Overall, the 10 With declines in all categories, unit sales of print books fell 9.3% in the week ended May 28, 2022, from the comparable largest book week in 2021, at outlets that report to NPD BookScan. Adult nonfi ction continued to struggle, with units down 12.7% markets accounted for about from the week ended May 29, 2021. The #1 title in the category was Atomic Habits by James Clear, which sold 31% of total book sales nearly 19,000 copies. Last year at this time, Acoustic Guitar Primer by Bert Casey was the category’s top title, through early May, down selling about 25,000 copies. The bestselling new release in the category in the most recent week was Elena Aguilar’s from just over 34% in the The PD Book, which sold just over 7,000 copies. Adult fi ction sales had a rare down week, falling 1.4%. Where the comparable period in 2019. Crawdads Sing by Delia Owens was the top title in the category, selling more than 40,000 copies. Last year, Legacy by Nora Roberts was #1, selling about 33,000 copies. In the of people away from big cities. She noted that each most recent week, Roberts’s Nightwork was the top new area has a specific cause for the soft recovery in book release, selling almost 27,000 copies. The War of Two Queens sales. For example, she explained that in the Boston by Jennifer Armentrout sold almost 14,000 copies in its fi rst area—where sales were up only 5% (10 points below week, good enough for 10th place on the category list. Juvenile fi ction sales dropped 10.6% from 2021. In both 2021 the industry increase)—the slower growth was due to and 2022, Oh, the Places You’ll Go! by Dr. Seuss was #1 in the switch to remote learning at the city’s many uni- the category, selling approximately 50,000 copies in each versities, as well as office closures that allowed week. Erin Napier’s The Lantern House was the bestselling employees to move to less expensive areas—such as new release in the category, selling nearly 12,000 copies. nearby Portland. A similar trend can be seen in North- For the year to date, total unit sales were down 6.5% from the same period in 2021. ern California, where the San Francisco Bay Area was the only DMA to have a decline in sales in 2022 vs. TOTAL SALES OF PRINT BOOKS (in thousands) 2019, while nearby (about 200 miles away) and less MAY 29 MAY 28, CHGE CHGE expensive Fresno/Visalia saw book sales increase by 2021 2022 WEEK YTD more than 16 percentage points over the industry Total 14,183 12,864 -9.3% -6.5% average. It is also worth noting that the two major book UNIT SALES OF PRINT BOOKS BY CATEGORY (in thousands) markets that had the best sales performances in MAY 29 MAY 28, CHGE CHGE 2021 2022 WEEK YTD 2022 vs. 2019—Dallas/Fort Worth and Atlanta—have Adult Nonfi ction 5,511 4,810 -12.7% -10.2% been popular destinations for people leaving older Adult Fiction 3,283 3,238 -1.4% 5.0% metropolitan areas. And people, and book buyers, are Juvenile Nonfi ction 1,310 1,172 -10.6% -9.3% moving to cities that up until now have ranked outside Juvenile Fiction 3,220 2,886 -10.4% -7.1% the top 100 BookScan DMAs. That growth is seen in Young Adult Fiction 590 533 -9.7% -4.2% the “other” line, where 2022 print sales were up 26% Young Adult Nonfi ction 81 73 -10.2% -2.7% over 2019. McLean noted that the migration away from big cities UNIT SALES OF PRINT BOOKS BY FORMAT (in thousands) had started before Covid but was accelerated by the MAY 29 MAY 28, CHGE CHGE pandemic. Research shows book buyers are more likely 2021 2022 WEEK YTD to come from middle- and upper-class households, she Hardcover 3,992 3,448 -13.6% -10.1% added, and these are also the workers most likely to Trade Paperback 8,359 7,919 -5.3% -3.4% have the opportunity and means to migrate. The migra- Mass Market Paperback 776 559 -27.9% -20.4% tion trend raises a number of questions for McLean Board Books 651 571 -12.3% -4.9% about the book market, such as how indie bookstores in some of the outlying areas may benefit from the shift SOURCE: NPD BOOKSCAN AND PUBLISHERS WEEKLY. NPD’S U.S. CONSUMER MARKET PANEL COV- and how publishers should adapt their marketing and ERS APPROXIMATELY 80% OF THE PRINT BOOK MARKET AND CONTINUES TO GROW. sales efforts. —Jim Milliot 7 WWW.PUBLISHERSWEEKLY.COM NEW Bible Journals in The Palm of Your Hand NLT Filament Journaling C ollection Enjoy the engaging covers, read God’s Word, learn more with the Filament app, and write your thoughts on journal pages. These exquisitely designed, lightweight single-book and multi-book portions are also available in box sets. Designed for personal, group, and church use S E E M O R E AT F I L A M E N T B I B L E S .C O M Tyndale, Tyndale’s quill logo, New Living Translation, NLT, the New Living Translation logo, Filament, and the Filament logo are registered trademarks of Tyndale House Ministries.