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Public Relations Cases: International Perspectives PDF

288 Pages·2001·1.817 MB·English
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Description:
This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.