Public Relations: A Practical Guide to the Basics PDF
161 Pages·2003·1.254 MB·English
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Preview Public Relations: A Practical Guide to the Basics
Description:
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
