Public Affairs in Practice: A Practical Guide to Lobbying PDF
Preview Public Affairs in Practice: A Practical Guide to Lobbying
Public Affairs HP 9/10/06 7:01 pm Page 1 Public Affairs in Practice THIS PAGE INTENTIONALLY LEFT BLANK ii Public Affairs TP 9/10/06 7:00 pm Page 1 P R I N P R A C T I C E S E R I E S Public Affairs in Practice A Practical Guide to Lobbying Stuart Thomson and Steve John London and Philadelphia Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or any of the authors. First published in Great Britain and the United States in 2007 by Kogan Page Limited Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road 525 South 4th Street, #241 London N1 9JN Philadelphia PA 19147 United Kingdom USA www.kogan-page.co.uk © Stuart Thomson and Steve John, 2007 The right of the authors to be identified as the author of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. ISBN-10 0 7494 4472 X ISBN-13 978 0 7494 4472 3 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Thomson, Stuart. Public affairs in practice / Stuart Thomson and Steve John. p. cm. ISBN 0-7494-4472-X 1. Lobbying. 2. Pressure groups. I. John, Steve, 1972– II. Title. JF1118.J64 2007 324'.4–cc22 2006016468 Typeset by JS Typesetting Ltd, Porthcawl, Mid Glamorgan Printed and bound in Great Britain by MPG Books Ltd, Bodmin, Cornwall Stuart would like to dedicate this book to Alex and William. Steve would like to dedicate this book to his mother, Helen. THIS PAGE INTENTIONALLY LEFT BLANK vi Contents Foreword by Senator George Mitchell xi Foreword xiii Preface xv 1. Introduction 1 Public affairs in practice 2 What is lobbying? 3 Lobbying or public affairs? 4 How the UK public affairs industry has changed 5 What difference does public affairs make? 7 Public affairs around the globe 8 Getting into public affairs 11 Early stages 14 Codes of conduct 15 Overall 16 2. The art of lobbying 19 Why lobby? 20 Monitoring 21 What do you want to do? 24 How policy is made in the UK 25 Policy 33 How to lobby 39 vii Contents Contact programme 40 Meetings 45 Local government 47 Scotland 48 Wales 50 Europe 51 Global institutions 55 General rules 57 3. Reputation and the media 63 Media relations 64 Crisis management 70 4. Managing issues 83 Get to the heart of the issue 83 Building the evidence 86 Think tanks 88 Economic consultancies 90 Business schools 91 Polling organizations 92 Building support 93 Conclusion 99 5. Stakeholder relations 105 The value of stakeholders 106 Identify your stakeholders 107 Understanding your stakeholders 109 Engaging your stakeholders 111 Planning communications 112 Summary 114 6. Corporate social responsibility 121 Definitions 122 Measuring CSR 123 The growth of CSR 124 Why CSR? 125 The role of government 128 Impact of CSR on public affairs 130 Conclusion 134 7. Conclusion 141 On a personal level 142 Future trends and developments 143 viii Contents Overall 146 Public affairs – a checklist 147 Appendix – codes of conduct 149 CIPR 149 APPC 150 PRCA 152 EPACA 154 EULobby.net 155 SEAP 158 Index 161 ix THIS PAGE INTENTIONALLY LEFT BLANK x
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