Psychology & Marketing 1997: Vol 14 Index

7 Pages·1997·1.5 MB·English

Psycholo
Marketing
VOLUME 14, 1997
NUMBERS 1-8
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Psycholo
y horketng
Author Index
Volume 14, 1997
Albaum, G. S:: see Franken- A Profile Deviation Analysis of a
berger, K. D. Relationship Marketing Out-
Arnold, S. J.: see Joshi, A. W. come, 663
Cordell, V. V.: Consumer Knowl-
Bagozzi, R. P.: Goal-Directed Be-
edge Measures as Predictors in
haviors in Marketing: The Role
Product Evaluation, 241
of Emotion, Volition, and Moti-
Cox, A. E. and Walker, Jr., O. C.:
vation, 309
Reactions to Disappointing
Bagozzi, R. P.: Goal-Directed Be-
Performance in Manufacture—
haviors in Marketing: Cognitive
Distributor Relationships: The
and Emotional Perspectives, 539
Role of Escalation and Re-
Barnes, J. G.: Closeness, Strength,
source Commitments, 791
and Satisfaction: Examining the
Creyer, E. H. and Giirhan, Z.:
Nature of Relationships _be-
Who’s to Blame? Counterfac-
tween Providers of Financial
tual Reasoning and the Assign-
Services and Their Retail Cus-
ment of Blame, 209
tomers, 765
Baumgartner, G.: see Jolibert, A.
Frankenberger, K. D. and AIl-
Bejou, D.: Relationship Marketing:
baum, G. S.: Using Behavioral
Evolution, Present State, and
Decision Theory to Assess Ad-
Future, 727
vertisement Recognition Tasks
Bradley, G. L.: see Sparks, B. A.
by Level of Difficulty, 145
Brown, G.: see Conrad, C. A.
Frazier, G. L.: see Keysuk, K.
Callan, V. J.: see Sparks, B. A.
Celuch, K.: Slama, M.; and Gould, S. J.: An Interpretive
Schaffenacker, S.: Concern for Study of Purposeful, Mood
Appropriateness and Ad Con- Self-Regulating Consumption:
text Effects, 19 The Consumption and Mood
Conrad, C. A.: Brown, G.; and Framework, 395
Harmon, H. A.: Customer Satis- Graeff, T. R.: Consumption Situa-
faction and Corporate Culture: tions and the Effects of Brand
AUTHOR INDEX 881
Image on Consumers’ Brand Joshi, A. W. and Arnold S. J.: The
Evaluations, 49 Impact of Buyer Dependence
Graeff, T. R.: Comprehending on Buyer Opportunism in
Product Attributes and Bene- Buyer—Supplier Relationships:
fits: The Role of Product Knowl- The Moderating Role of Rela-
edge and Means—End Chain tional Norms, 823
Inferences, 163
Gregory, G. D. and Munch, J. M.: Kean, R. C.: see Miller, N. J.
Keysuk, K. and Frazier, G. L.:
Cultural Values in Interna-
tional Advertising: An Exami- On Distributor Commitment in
Industrial Channels of Distrib-
nation of Familial Norms and
ution: A Multicomponent Ap-
Roles in Mexico, 99
proach, 847
Giirhan, Z.: see La Barbera, P. A.
Giirhan, Z.: see Creyer, E. H. Klee, A.: see Hennig-Thurau, T.
Gutman, J.: Means—End Chains
La Barbera P. A. and Giirhan, Z.:
as Goal Hierarchies, 545
The Role of Materialism, Reli-
Hakstian, A. R.: Scratchley, L. S.; giosity, and Demographics in
MacLeod, A. A.; Tweed, R. G.; Subjective Well-Being, 71
and Siddarth, S.: Selection of Lascu, D.-N.: see Manrai, L. A.
Telemarketing Employees by Lawson, R.: Consumer Decision
Standardized Assessment Pro- Making within a Goal-Driven
cedures, 703 Framework, 427
Harmon, H. A.: see Conrad, C. A. Long, M. M. and Schiffman, L. G.:
Harris, J.: see Lynn, M. Swatch Fever: An Allegory for
Hennig-Thurau and Klee, A.: The Understanding the Paradox of
Impact of Customer Satisfac- collecting, 495
tion and Relationship Quality Lynn, M. and Harris, J.: The
on Customer Retention: A Criti- Desire for Unique Consumer
cal Reassessment and Model Products: A New Individual
Development, 737 Differences Scale, 601
Horridge, P. E.: see Ownbey, S. F.
MacLeod, A. A:: see Hakstian,
Huang, M.-H.: Is Negative Affect
A. R.
in Advertising General or Spe-
Mano, H.: Affect and Persuasion:
cific? A Comparison of Three
The Influence of Pleasantness
Functional Forms, 223
and Arousal on Attitude For-
Huffman, C.: Elaboration on Ex-
mation and Message Elabora-
perience: Effects on Attribute
tion, 315
Importance, 451
Manrai, L. A.: Manrai, A. K.;
Janda, S. and Rao, C. P.: The Effect Lascu, D.-N.; and Ryans, Jr., J. K.:
of Country-of-Origin Related How Green-Claim Strength
Stereotypes and Personal Beliefs and Country Disposition Affect
on Product Evaluation, 689 Product Evaluation and Com-
Jolibert, A. and Baumgartner, G.: pany Image, 511
Values, Motivations, and Per- Manrai, A. K.: see Manrai, L. A.
sonal Goals: Revisited, 675 Marks, L. J.: see Miller, D. W.
AUTHOR INDEX
Marquardt, R.: see Park, J.-Y. Consumer Satisfaction with
Mathur, A.: see Sherman, E. Health-Care Services: The In-
Miller, D. W. and Marks, L. J.: The fluence of Involvement, 261
Effects of Imagery-Evoking Ra- Sherman, E.: Mathur, A.; and
dio Advertising Strategies on Smith, R. B.: Store Environ-
Affective Responses, 337 ment and Consumer Purchase
Miller, N. J. and Kean, R. C.: Behavior: Mediating Role of
Reciprocal Exchange in Rural Consumer Emotions, 361
Communities: Consumers’ In- Sherrell, D. L.: see Shaffer, T. R.
ducements to Inshop, 637 Siddarth, S.: see Hakstian, A. R.
Mooradian, T. A. and Olver, J. M.: Slama, M.: see Celuch, K.
“I Can’t Get No Satisfaction:” Smith, G. E. and Wortzel, L. H.:
The Impact of Personality and Prior Knowledge and the Effect
Emotion on _ Postpurchase of Suggested Frames of Refer-
Processes, 379 ence in Advertising, 121
Mowen, J. C.: see Wang, C. L. Smith, R. B.: see Sherman, E.
Munch, J. M.: see Gregory, G. D. Sohi, R. S.: see Park, J.-Y.
Sparks, B. A.: Bradley, G. L.; and
Noble, C. H. and Walker, B. A.: Ex- Callan, V. J.: The Impact of
ploring the Relationships among Staff Empowerment and Com-
Liminal Transitions, Symbolic munication Style on Customer
Consumption, and the Extended Evaluations: The Special Case
Self, 29 of Service Failure, 475
Olver, J. M.: see Mooradian, T. A.
Tai, S. H. C. and Tam, J. L. M.: A
Ownbey, S. F. and Horridge, P. E.:
Lifestyle Analysis of Female
Acculturation Levels and Shop-
Consumers in Greater China,
ping Orientations of Asian-
287
American Consumers, 1
Tam, J. L. M.: see Tai, S. H. C.
Tweed, R. G.: see Hakstian, A. R.
Park, J.-Y.: Sohi, R. A.; and Mar-
quardt, R.: The Role of Moti-
vated Reasoning in Vendor Verbeke, W.: Individual Differ-
ences in Emotional Contagion
Consideration, 585
of Salespersons: Its Effect on
Peterman, M. L.: The Effects of
Performance and _ Burnout,
Concrete and Abstract Con-
617
sumer Goals on Information
Processing, 561
Walker, B. A.: see Noble, C. H.
Rao, C. P.: see Janda, S. Walker, Jr., O. C.: see Cox, A. E.
Ryans, Jr., J. K.: see Manrai, L. A. Wang, C. L. and Mowen, J. C.: The
Separateness—Connectedness
Schaffenacker, S.: see Celuch, K. Self-Schema: Scale Develop-
Schiffman, L. G.: see Long, M. M. ment and Application to Mes-
Scratchley, L. S.: see Hakstian, A. R. sage Construction, 185
Shaffer, T. R. and Sherrell, D. L.: Wortzel, L. H.: see Smith, G. E.
AUTHOR INDEX