Table Of Content

Psycholo y harketing Volume Contents For Volume 9, 1992 VOLUME 9 ISSUE 1 JANUARY 1992 1 From the Editor’s Desk 3 You Look “Mahvelous”: The Pursuit of Beauty and the Marketing Concept P. H. Bloch and M. L. Richins 17 Gender Schematicity and Preference for Gender-Typed Products L. T. Worth, J. Smith, and D. M. Mackie 31 Manifestations of Compulsiveness in the Consumer-Marketplace Domain R. Nataraajan and B. G. Goff 45 Consumer Demographics and Reaction to Product Tampering G. B. Jackson, R. W. Jackson, and C. E. Newmiller, Jr. 59 Market Dynamics Analysis and Multiple Segmentation R.S. Lee 77 Point—Counterpoint VOLUME 9 ISSUE 2 MARCH/APRIL 1992 85 Role Transitions in Older Adults: A Marketing Opportunity C. D. Schewe and A. L. Balazs 101 Timestyles: Role Factor Influences on the Convergence and Divergence of Couples’ Complementary and Substitute Activity Patterns W. T. Anderson, L. L. Golden, U. N. Umesh, and W. A. Weeks 123 Consumer Brand Confusion: A Conceptual Framework E. R. Foxman, P. W. Berger, and J. A. Cote 143 The Effect of Enduring, Situational, and Response Involvement on Pref- erence Stability in the Context of Voting Behavior S. Burton and R. G. Netemeyer 157 An Investigation of Subliminal Embed Effect on Multiple Measures of Advertising Effectiveness D. L. Rosen and S. N. Singh VOLUME 9 ISSUE 3 MAY/JUNE 1992 175 Husband-Wife Innovative Consumer Decision Making: Exploring the Ef- fect of Family Power D. J. Burns 191 Consumer Decision Making: A Model of the Effects of Involvement, Source Credibility, and Location on the Size of the Price Difference Re- quired to Induce Consumers to Change Suppliers J.B. Gotlieb, J. L. Schlacter, and R. D. St. Louis 209 Prior Involvement and Incentives to Pay Attention to Information R. Heslin and B. T. Johnson 221 An Examination of the Validity of Direct Product Perceptions M. D. Johnson and D. A. Horne 237 Implementing the Concept of Transformational sdvertising D. A. Aaker and D. M. Stayman 255 Point—Counterpoint VOLUME 9 ISSUE 4 JULY/AUGUST 1992 263 A Model of Brand Awareness and Brand Attitude Advertising Strategies L. Percy and J. R. Rossiter 275 Apparel Catalog Patronage: Demographic, Lifestyle, and Motivational Factors C. R. Jasper and P.-N. R. Lan 297 The Effects of Empathy on Salesperson Effectiveness L. E. Dawson, Jr., B. Soper, and C. E. Pettijohn 311 The Relationship Between Retailer Image and Brand Image L. S. Pettijohn, D. W. Mellott, and C. E. Pettijohn 329 The Effect of Consumers’ Emotional Reactions on Behavioral Intention: The Moderating Role of Personal Relevance and Self-Monitoring W. K. Darley and J.-S. Lim VOLUME 9 ISSUE 5 SEPTEMBER/OCTOBER 1992 347 Environmental Color, Consumer Feélings, and Purchase Likelihood J. A. Bellizzi and R. E. Hite 365 The Effects of Time Pressure and Information Load on Decision Quality M. Hahn, R. Lawson, and Y. G. Lee 379 Consumer Susceptibility to Interpersonal Influence and Attributional Sensitivity R. G. Netemeyer, W. O. Bearden, and J. E. Teel 395 Segmentation and Market Structure When Both Consumer and Situa- tional Characteristics Are Explanatory D. Ball, C. Lamb, and R. Brodie 409 A Reevaluation of the Attentional Inertia Concept W. Verbeke VOLUME 9 ISSUE 6 NOVEMBER/DECEMBER 1992 Special Issue: Coupons 427 Guest Editorial 431 A Coupon is More than a Low Price: Evidence from a Shopping-Simulation Study R. M. Schindler 453 Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers, and Purchase Quality A. Krishna and R. W. Shoemaker 469 Appraisal Processes in the Enactment of Intentions to Use Coupons R. P. Bagozzi, H. Baumgartner, and Y. Yi 487 Coupons and Private Labels: A Cross-Category Analysis of Grocery Products R. Sethuraman and J. Mittelstaedt 501 Hispanic Coupon Usage: The Impact of Strong and Weak Ethnic Iden- tification N. Donthu and J. Cherian 511 Volume Contents 517 Author Index