Table Of Content

Psychology & Marketing Author Index Volume 8, 1991 Atac, O. A.: see Eyuboglu, N. ing of Marketing Information by the Elderly, 1 Bainbridge, W. S.: Computerized Eyuboglu, N. and Atac, O. A.: In- Sociometric Marketing: Advances formational Power: A Means for and Prospects, 259 Increased Control in Channels of Bolton, R. N. and Bronkhorst, T. Distribution, 197 M.: Quantitative Analyses of Depth Interviews, 275 Gilley, M. C.: see Wolfinbarger, Bronkhorst, T. M.: see Bolton, M. F. R.N. Green, B. F.: Computer-Based Butter, E. J.; Weikel, K. B.; Otto, Adaptive Testing in 1991, 243 V.; Wright, K. P.; and Deinzer, G.: Grgnhaug, K. and Kvitastein, O.: TV Advertising of OTC Medicines Purchases and Complaints: A and Its Effects on Child Viewers, Logit-Model Analysis, 21 117 Hastak, M. and Hong, S.-T.: Coun- Chakraborty, G. and Cole, C.: Cou- try-of-Origin Effects on Product pon Characteristics and Brand Quality Judgements: An Infor- Choice, 145 mation Integration Perspective, Chattopadhyay, A.: see Mathur, 129 M. Hill, R. P. and Robinson, H.: Fa- Cole, C.: see Chakraborty, G. natic Consumer Behavior: Athlet- Crowley, A. E.: The Golden Sec- ics as a Consumption Experience, tion, 101 79 Hong, S.-T.: see Hastak, M. Debevec, K.: see lyer, E. S. Deinzer, G.: see Butter, E. J. Dowling, G. R. and Midgley, D. F.: Iyer, E. S. and Debevec, K.: Origin Using Rank Values as an Interval of Rumor and Tone of Message in Rumor Quelling Strategies, 161 Scale, 37 Ensley, E. E. and Pride, W. M.: Ad- Kamal, P.: see Lesser, J. A. vertisement Pacing and the Learn- Kvitastein, O.: see Grgnhaug, K. PSYCHOLOGY & MARKETING/VOL. 8, NO. 4 313 INDEX Lesser, J. A. and Kamal, P.: An In- Midgley, D. F.: see Dowling, G. R. ductively Derived Model of the Motivation to Shop, 177 Otto, V.: see Butter, E. J. Lynn, M.: Scarcity Effects on Value: A Quantitative Review of Pride, W. M.: see Ensley, E. E. the Commodity Theory Litera- ture, 43 Robinson, H.: see Hill, R. P. Marks, W.; Tidwell, P. M.; and Spence, C. L.: see Marks, W. Spence, C. L.: Brand Frequency and Product Involvement: The Tidwell, P. M.: see Marks, W. Application of a PC-Based Per- ceptual Learning Routine to Psy- Weikel, K. B.: see Butter, E. J. chology and Marketing, 299 Wolfinbarger, M. F. and Gilley, Mathur, M. and Chattopadhyay, M. C.: A Conceptual Model of the A.: The Impact of Moods Gener- Impact of Advertising on Service ated by Television Programs on Employees, 215 Responses to Advertising, 59 Wright, K. P.: see Butter, E. J. WINTER 1991