Table Of Content

Axandra Proven Methods For Successful Search Engine Marketing þ How to: Ü Get and maintain top 10 rankings on Google, Yahoo, Bing and other major search engines. Ü Get more visitors, more customers and more sales. Ü Outperform your competitors. 1 Professional Search Engine Optimization (SEO) Table of contents Welcome to iBusinessPromoter (IBP) 6 Our no-worries ranking guarantee 7 SAFE TIME: your step-by-step SEO plan 8 The basics 10 Why do high se.a..r..c.h... .e.n...g.i..n..e.. .r.a..n..k..i.n..g..s.. .i.n..c..r.e..a..s..e.. .y.o..u...r. .s..a.l..e.s..?.. .................................................................. 11 Why do you ha.v..e.. .t.o.. .o..p..t.i.m....i.z..e. .y..o..u..r.. .w..e..b.. .p..a..g..e..s..?. .................................................................................... 12 How do search. .e..n..g..i.n..e..s.. r..a..n..k.. .w...e..b.. .p..a..g..e.s..?.. ............................................................................................. 13 SAFE TIME: a .s..i.n..g..l.e.. .s..p..a..m... .e..l.e.m....e..n..t. .c..a..n.. .d..e..s.t..r.o..y.. .e..v..e.r..y..t.h..i.n...g. ............................................................... 16 Black-hat and w...h..i.t..e.-..h..a..t. .S..E...O.. ................................................................................................................ 17 Find the best keywords 18 Why keywords. .a..r.e.. .t.h..e.. .m...o..s..t. .i.m....p..o..r.t..a..n..t. .p..a..r..t. .o..f. .S..E..O... ............................................................................ 19 Choose the rig.h..t. .k..e..y..w...o..r.d.. .t..y.p...e. .t..o.. g..e..t. .m....o..r.e.. .c..o..n..v..e..r.s..i.o..n..s.. .................................................................... 20 Keywords for browsing ................................................................................................................. 21 Keywords for comparin.g.. .............................................................................................................. 22 Keywords for buying ................................................................................................................. 23 The best keywords for s.e..a..r..c.h... e..n..g..i.n...e. .o..p...t.i.m...i.z..a..t.i.o..n... .................................................................... 24 Keyword resea.r..c.h... w...i.t..h.. .I.B...P..'.s. .k..e..y..w...o..r.d.. .t..o..o..l.s. ........................................................................................ 25 Quick overwiew ................................................................................................................. 26 How to find keywords w..i.t..h.. .I.B...P..'.s. .k..e..y..w...o..r.d.. .t..o..o..l. .......................................................................... 27 How to get keywords fr.o..m... .y..o..u..r.. .c.o..m....p..e..t.i.t.o..r..s. .............................................................................. 32 How to create long tail .k..e..y.w...o..r..d.. .c..o..m...b..i.n..a..t.i..o..n..s. ........................................................................... 35 Powerful keyword tools. .(..m...i.s..s.p...e.l.l..i.n..g..s.,. .c..o..m...b..i..n..a..t.i.o..n..s.. .a..n..d.. .m...u..c..h.. .m....o..r.e..). .................................... 38 What are ad groups and.. .w...h..a..t. .i.s.. .t.h..e.. .a..d.. .g..r.o..u...p.. .f.o..c..u..s. .s..c..o..r.e..?.. ....................................................... 39 How to create keywords.. .f.o..r. .G...o..o..g..l.e.. .A..d...W...o..r..d..s.. ............................................................................ 41 SAFE TIME: w..h..a..t. .c..a..n.. .h..a..p..p..e..n.. .i.f. .y..o..u.. .d..o..n...'t.. .d..o.. .t.h..i.s.. .c..o..r.r..e.c..t.l..y.?.. ............................................................ 43 Keyword check..l.i.s..t. ................................................................................................................................. 44 Optimize your web pages 45 Quick overview.. ...................................................................................................................................... 46 Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. 2 Table of contents How to optimi.z.e.. .y..o..u..r.. w...e..b.. .p..a..g..e..s. .w...i.t..h.. .I.B...P..'.s. .T..o..p... .1.0.. .O...p..t..i.m...i.z..e..r. .......................................................... 47 How IBP's Top 10 Optim...i..z.e..r.. w...o..r..k..s. ............................................................................................. 54 Edit your web .p..a..g..e..s. .w...i.t.h.. .I..B..P...'s.. .S..t.a..t.i..c. .W....e..b.. .P..a..g..e.. E...d..i.t.o..r.. ..................................................................... 56 How to get hig.h.. .r..a..n..k..i.n..g..s.. f..o..r. .l.o..c..a..l. .k..e..y..w..o..r..d..s.. ...................................................................................... 58 SAFE TIME: fa..c..t.o..r..s. .t..h..a..t. .c..a..n.. .s.a..b..o..t..a..g.e.. .y..o..u..r.. .o..p..t.i.m....i.z.a..t..i.o..n.. .e..f.f.o..r..t.s.. ..................................................... 60 Do errors in your HTML... c..o..d..e.. .k..e..e..p.. .s.e..a..r..c.h.. .e..n..g..i.n...e. .s..p..i.d..e..r..s. .a..w...a..y..?. .............................................. 61 Check the status code th...a.t.. .y..o..u..r. .s..e..r.v..e..r. .s..e..n..d..s.. .t.o.. .s.e..a..r..c.h... e..n...g.i..n..e..s. ................................................ 63 13 things that you can d..o.. w...h..e..n.. .y..o..u..r.. .w...e.b..s..i.t..e. .i.s.. .n..o..t. .l.i.s..t.e..d.. .......................................................... 67 SAFE TIME: w.h..a..t. .c..a..n.. .h..a..p..p..e..n.. .i.f.. .y.o..u... .d..o..n..'.t. .d..o.. .t.h...i.s. .c..o..r.r..e..c.t..l.y..?. ............................................................. 71 Optimization C..h..e..c..k..l.i.s.t.. ......................................................................................................................... 72 Submit your website 73 Why you shoul.d.. .s..u..b..m....i.t. .y..o..u..r. .w...e..b..s..i.t.e.. .................................................................................................. 74 Quick overwiew... ..................................................................................................................................... 75 IBP's auto-sub.m...i.t..t.e..r. ............................................................................................................................. 76 IBP's semi-aut.o..m...a..t.i..c. .s..u..b..m...i.t..t.e..r. ........................................................................................................... 78 Semi-automatically sub.m....i.t. .t.o.. .s..e..a..r.c..h.. .e..n..g..i.n..e..s.. ............................................................................ 79 Semi-automatically sub.m...i..t. .t.o.. .s..u..b..m...i.s..s..i.o..n.. .s.i..t.e..s. .......................................................................... 81 How to create content ................................................................................................................. 82 SAFE TIME: w..h..a..t. .c..a..n.. .h..a..p..p..e..n.. .i.f.. y..o..u.. .d...o..n..'.t. .d..o.. .t.h..i.s.. .c..o..r.r..e..c.t..l.y..?. ............................................................ 84 Submission ch.e..c..k..l.i.s.t.. ............................................................................................................................ 85 Link building 86 The link buildi.n..g.. .b..a..s..i.c.s.. ........................................................................................................................ 87 How links influence the.. .s.u...c.c..e..s.s.. .o..f. .y..o..u..r.. .w..e..b..s..i.t.e.. ........................................................................ 88 How backlinks influence the success of you..r. .w...e..b..s..i.t.e.......................................................... 89 How outbound links influence your search .e..n..g..i.n..e.. .r.a..n...k..i.n..g..s............................................... 90 High quality links and l.o..w... .q..u..a..l.i.t.y.. .l.i.n...k..s. ...................................................................................... 92 High quality inbound links ......................................................................... 93 Low quality inbound links ......................................................................... 95 The effect of co-citation. .o..n... y..o..u..r.. .r.a..n...k..i.n..g..s. ................................................................................... 97 One-way links, reciproc..a..l. l..i.n..k..s.. a..n...d.. .t.h..r..e.e..-..w..a..y..-..l.i.n..k..s.. ................................................................. 99 Build links wi.t.h.. .I..B..P..'.s.. .s.e..m....i.-.a..u..t.o..m....a..t.i.c.. .s.u..b..m....i.t.t.e..r.. .............................................................................. 101 Build links wi.t..h.. .I.B...P..'.s. .l.i.n...k.. .m...a..n..a..g..e..r. ................................................................................................... 102 Quick overwiew ................................................................................................................. 103 Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. 3 Professional Search Engine Optimization (SEO) How to find websites t.h..a..t.. .c.o..u..l..d.. .l.i.n..k.. .t.o.. .y..o..u..r.. .s.i.t..e. ...................................................................... 104 Websites with link suggestion forms ......................................................................... 105 Websites that link to your competitors ......................................................................... 111 Websites that contain particular keywords......................................................................... 114 Find blogs that could link to you ......................................................................... 117 Websites that already link to your site ......................................................................... 118 How to import links from other sources ......................................................................... 119 How to select the right.. l.i..n..k.. .p..a..r.t..n..e..r.s.. ......................................................................................... 122 How to contact potent.i.a..l. .l.i.n..k.. .p..a..r..t.n..e..r..s. ...................................................................................... 124 How to contact link partners with link sug.g..e..s.t.i..o..n.. .f.o..r.m....s................................................... 125 How to contact link partners that don't off.e..r. .a.. .f.o..r..m............................................................ 127 How to edit your email accounts ......................................................................... 130 How to edit the email message templates ......................................................................... 132 Why mass mailing doesn't work ......................................................................... 134 SAFE TIME: how to improve your respons.e.. .r..a..t.e................................................................ 135 SAFE TIME: what can happen if you don't. .d..o.. .t..h..i.s. .c..o..r..r.e..c..t.l.y..?............................................ 138 How to quickly create .s..e.a..r..c.h... .e.n...g..i.n..e.. .f.r.i.e..n..d...l.y. .l.i..n..k.. .p..a..g..e.s.. .......................................................... 139 How to create link pages in your website d.e.s..i.g..n.................................................................. 141 How to upload your link pages to your serv..e..r..................................................................... 147 How to upload your updated link pages wi.t.h.. .a.. .s..i.n..g..l.e.. .k..e..y.s..t.r..o..k..e........................................ 155 Tip: how to create link pages that don't loo..k.. .l.i.k..e.. l.i..n..k.. .p..a..g..e.s............................................... 156 Tip: how to make your link pages more att.r..a..c.t..i.v.e............................................................... 158 What can happen if you don't do this corre..c..t.l.y..?................................................................. 160 How to manage your li.n..k.. .p..a..r..t.n..e..r..s. .w...i.t.h... .I.B..P...'.s. .l.i.n..k.. .m....a..n..a..g..e.r.. .................................................... 161 How to work with the website list ......................................................................... 162 How to categorize your link partners ......................................................................... 172 How to edit the website information of a li.n..k.. .p..a..r.t..n..e..r........................................................ 177 How to check if other websites still link to .y..o..u..r.. .s.i.t..e........................................................... 179 Tips and trick.s.. ..................................................................................................................................... 187 How to get an overview... .o..v..e..r. .t.h...e. .l.i.n...k..s. .t.o... y..o..u..r.. .s..i.t.e.. .(.l.i.n..k.. .t..e.x..t..s.,. .I..P.. .a..d..d..r..e.s..s..,. .e.t..c...).. ..................... 188 What can you do with this list? ......................................................................... 195 How to import backlinks that are not show..n.. .b..y.. .s..e.a..r..c..h.. .e.n...g..i.n..e..s........................................ 196 How to include a direc.t..o..r.y.. .o..f. .t..h..e.. d...i.r.e..c..t.o..r..y. .s..u..b..m....i.t.t.e..r.. i..n.. .y..o..u..r. .l.i.n...k.. .p..a..g.e..s.. ............................... 198 How to export your lin..k.. .p..a..g.e..s.. .a..s. .X...M...L... .f.i.l.e..s. .............................................................................. 199 Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. 4 Table of contents Should you consider G..o..o..g..l.e.. .P..a..g..e..R...a..n..k..?.. .................................................................................. 200 Link building. .c..h..e..c.k..l.i.s..t. ........................................................................................................................ 201 SAFE TIME: .w...h..a..t. .c..a..n.. .h..a..p..p..e..n.. .i.f.. .y.o..u... d...o..n..'.t. .d..o.. .t.h..i..s. .c..o..r.r..e..c.t..l.y..?. .......................................................... 202 Result checking 203 Quick overvie..w... ................................................................................................................................... 204 How to check. .y..o..u..r.. .r.a..n..k..i..n..g..s. .w...i.t.h... I..B..P...'s.. .r..a.n...k..i.n..g.. .c.h...e.c..k..e..r.. ................................................................. 205 How to create.. a.. .r..a..n..k..i.n..g.. .r..e.p...o..r.t. ........................................................................................................... 213 What does "n.o.. .l.i.s.t..i.n..g.. .o..r. .n..o..t.. .t.e..s.t..e..d.. .t.o..d..a..y.. .y..e.t..". .m...e..a..n..?.. ....................................................................... 217 How to edit th..e.. .r..a.n...k..i.n..g.. .r.e..p..o..r..t. .d..a..t.a.. ................................................................................................... 219 Tips and trick..s.. .................................................................................................................................... 224 Spy on your competitors 225 Additional IBP tools 227 IBP's Keywor.d.. .D...e..n..s..i.t.y.. .A..n...a..l.y..z.e..r.. ....................................................................................................... 228 How to calcu.l.a.t..e.. .t.h..e.. .R..O...I.. .(.r.e..t..u..r.n...-.o..n..-..i.n..v..e..s.t.m....e..n..t.).. o..f.. .a.n... .a..d.. ............................................................. 236 Check the lin.k..s. .o..n.. .y..o..u..r.. .w...e.b..s..i.t.e.. ......................................................................................................... 238 Working with projects 239 The Current P...r.o..j.e..c..t. .p..a..n..e..l. .................................................................................................................. 240 The Edit Proj.e.c..t. .w...i.n..d...o..w.. ..................................................................................................................... 241 How to custo.m...i.z..e.. .t.h..e.. .r.e..p..o..r..t.s.. ............................................................................................................ 242 How to sched.u..l..e. .t..a.s..k..s.. ........................................................................................................................ 247 Tips for web agencies and SEO services 251 Manage your. c..l.i.e..n..t..s. .w...i.t.h.. .I..B..P... ............................................................................................................ 252 Create custom... .r.e..p..o..r..t.s.. f..o..r. .y..o..u..r.. .c.l.i..e.n...t.s. ............................................................................................... 253 Remove all re..f.e..r.e..n..c..e..s. .t.o... I..B..P... .f.r.o..m.... .t.h..e.. .r.e..p..o..r..t.s.. ................................................................................. 254 How to convert visitors into buyers 255 Accelerate yo.u..r.. w...e..b.. .p..a..g..e..s. .................................................................................................................. 256 Create trust ........................................................................................................................................ 258 Use the right. .w..o..r..d..s.. .t.o.. .i.n..c..r.e..a..s..e.. y..o..u..r.. .s..a.l.e..s.. ........................................................................................ 260 Optimize you.r.. .o..r.d..e..r.. .p..a..g.e..s.. ................................................................................................................. 262 Tips and tricks 264 Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. 5 Professional Search Engine Optimization (SEO) Google's sand..b..o..x.. .e.f..f.e..c.t.. ...................................................................................................................... 265 How to create.. .a.. .b..a..c.k..u..p... ...................................................................................................................... 267 Contact information 268 System requirements 269 Version history 270 IBP version 12.. ...................................................................................................................................... 271 Previous vers.i.o..n..s.. ................................................................................................................................ 275 End user license agreement (EULA) 333 Index 338 Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. 6 Welcome to iBusinessPromoter (IBP) 1 Welcome to iBusinessPromoter (IBP) iBusinessPromoter (IBP) is a proven website promotion tool that will help you to get high search engine rankings, more customers and more sales. IBP offers everything you need to get top 10 search engine rankings on major search engine such as Google and Bing/Yahoo. We regularly update IBP to make sure that it is fully compatible with Google's latest ranking algorithm. This manual helps you to work as efficiently as possible with IBP. If you want to get the best results as quickly as possible, we recommend that you read this manual before you start with IBP. Otherwise, you might waste your time with things that are not necessary for your website or you might do the right things in the wrong order. Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. 7 Professional Search Engine Optimization (SEO) 2 Our no-worries ranking guarantee If you use IBP as explained in this manual, you'll benefit from our No Worries Ranking Guarantee: We guarantee that your website will be listed in the top 10 results in the search engine of your choice for a keyword of your choice within a maximum of 90 days after you get a 100% rating from IBP's Top 10 Optimizer. If your website is not listed in the top 10 results although IBP's Top 10 Optimizer gave your page at least a 95% score for all ranking factors, you'll get your money back. Example: · You decide that you want to have a top 10 ranking on Google.com for the keyword " inexpensive mp3 player". · Use IBP's Top 10 Optimizer to optimize a web page on your website for that keyword and for Google.com. · As soon as you have changed your web pages and links according to the suggestions of IBP's Top 10 Optimizer (i. e. IBP's Top 10 Optimizer gives the page a 95% rating (or more) and does not have any additional suggestions) it will take a maximum of 90 days until your website is listed in the top 10 results on Google for "inexpensive mp3 player". If your website cannot be found in the top 10 results then, you'll get your money back. This guarantee is valid for one full year after your purchase. Simple rules: IBP's Top 10 Optimizer gives your web page a rating of 95% or higher (using all ranking factors and the current top 10 URLs). You must use the latest IBP version and you must wait at least 90 days to get a top 10 ranking because it takes some time until search engines show the changes. Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. 8 SAFE TIME: your step-by-step SEO plan 3 SAFE TIME: your step-by-step SEO plan You will save a lot of time and money if you do the right things in the right order. To get the best results, do the following things in the following orders: 1. Understand the concept of search engine optimization (SEO) Read chapter "The basics " to get an idea of how search engine optimization can 10 help you to increase your sales. It is important that you understand the basic concepts of search engine optimization before you start. For example, a single spam element on your website can destroy all of your other activities. This is important to know. 2.Choose your keywords carefully Take some time to find the right keywords . This is very important. Many 18 webmasters think that they don't need to to this because they know for which keywords they want to be ranked. The most obvious keywords usually aren't the best keywords for search engine optimization. It is not important that your website is listed for a popular keyword that many people search for. It is important that your website has high rankings for keywords that attract targeted visitors who will buy something on your website. If you don't take the time to find the best keywords, you'll waste a lot of time and money when optimizing your web pages. 3.Optimize your web pages Optimize your web pages for your keywords . Some webmasters believe that it is 45 enough to submit a website to search engines to get high rankings. Nothing could be further from the truth. If you want to get high rankings on Google and other search engines, you must optimize your web pages for your keywords. It is absolutely pointless to submit unoptimized web pages. Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. 9 Professional Search Engine Optimization (SEO) 4.Submit your website Submit your website to search engines and Internet directories . Submit your 73 website to search engines, Internet directories and other submission sites after optimizing your web pages. 5.Get good backlinks All major search engines heavily rely on links. If more than one web page has been optimized for a search term, the web page with the best backlinks will get the highest ranking. You can only get high rankings on Google if your website has both optimized web pages and good backlinks. For that reason, it is very important to get good backlinks to your website. 86 6.Check your results When you have done all of the above, you can use IBP's ranking checker to find out how search engines rank your website. Note that it is not important that your website has high rankings for all possible keywords. Your website must have high rankings for the right keywords that lead to sales. It is not important to get high rankings for a popular keyword if no visitor who finds your website through that keyword will buy something on your site. Search engine optimization is about getting more sales. For that reason, it is important that you focus on targeted skeywords that convert to sales. If you optimize your website by following the order above, you will get the best possible results for your website. Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions.