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Proliferation of the Internet Economy: E-commerce for Global Adoption, Resistance, and Cultural Evolution (Premier Reference Source) PDF

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Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution Mahmud Akhter Shareef Carleton University, Ottawa, Canada Yogesh Kumar Dwivedi Swansea University, UK Michael D. Williams Swansea University, UK Nitish Singh Boeing Institute of Internatonal Business, St. Louis University, USA InformatIon ScIence reference Hershey • New York Director of Editorial Content: Kristin Klinger Senior Managing Editor: Jamie Snavely Managing Editor: Jeff Ash Assistant Managing Editor: Carole Coulson Typesetter: Jeff Ash Cover Design: Lisa Tosheff Printed at: Yurchak Printing Inc. Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.igi-global.com/reference and in the United Kingdom by Information Science Reference (an imprint of IGI Global) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 0609 Web site: http://www.eurospanbookstore.com Copyright © 2009 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identi.cation purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Proliferation of the Internet economy: e-commerce for global adoption, resistance and cultural evolution / by Mahmud Akhter Shareef ... [et al.]. p. cm. Includes bibliographical references and index. Summary: “This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers”--Provided by publisher. ISBN 978-1-60566-412-5 (hardcover) -- ISBN 978-1-60566-413-2 (ebook) 1. Electronic commerce. 2. Electronic commerce--Technological innovations. 3. Information technology. 4. Internet--Economic aspects. I. Shareef, Mahmud Akhter, 1966- HF5548.32.P78 2009 658.8’72--dc22 2008047732 British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher. Dedication To my parents for their love and eternal blessings Mahmud A. Shareef To my brother, Dr. Dinesh Dwivedi, for his blessings, support and ever lasting motivation Yogesh K. Dwivedi To my sons, Jonathan, David, and Peter, the best any father could wish for Michael D. Williams Table of Contents Foreword...............................................................................................................ix Preface...................................................................................................................xi Acknowledgment..............................................................................................xviii Division.i E-Commerce:.A.Global.Phenomenon Chapter.i introduction.to.E-Commerce...............................................................................1 Abstract ..................................................................................................................1 Introduction ............................................................................................................1 Background ............................................................................................................3 E-Commerce: A Global Phenomenon ....................................................................5 References ....................................................................................................................7 Chapter.ii E-Commerce.Background....................................................................................9 Abstract .................................................................................................................9 Introduction ........................................................................................................... 9 Evolution of the Internet .......................................................................................11 Electronic-Commerce ..……………....................................................................15 References ............................................................................................................33 Division.ii Service.Quality.for.Global.Consumers Chapter.iii Service.Quality.of.E-Commerce.for.Global.Consumers.................................40 Abstract ................................................................................................................40 Introduction ..........................................................................................................40 Electronic-Commerce Service Quality .................................................................41 Models of EC Service Quality ..............................................................................44 Service Quality, Cultural Diversity, and EC Adoption and Proliferation ............55 Related Issues .......................................................................................................56 References ............................................................................................................57 Chapter.iV Global.Quality.Management.Practice.for.E-Commerce.................................65 Abstract ................................................................................................................65 Introduction ......................................................................................................... 65 Quality and Quality Management Practice .........................................................67 Quality Concepts for EC ......................................................................................68 Quality Management Practice .............................................................................71 Conclusion ...........................................................................................................72 References ............................................................................................................74 Division.iii Adoption,.Proliferation,.and.Resistance:. impact.and.Globalization Chapter.V E-Commerce.Diffusion:.Critical.Factors.Affecting.Diffusion.of. E-Commerce........................................................................................................79 Abstract ................................................................................................................79 Introduction ..........................................................................................................80 Diffusion of E-Commerce .....................................................................................82 Impacts of Diffusion .............................................................................................84 Prime Stakeholders of Diffusion of E-Commerce ................................................87 Critical Factors Affecting Diffusion of E-Commerce ..........................................90 Conclusion and Future Research Direction .........................................................98 References ................................................................................................................100 Chapter.Vi Diffusion.of.E-Commerce.in.Developed.and.Developing.Countries:. Comparative.Studies.........................................................................................107 Abstract ..............................................................................................................107 Case Studies .......................................................................................................107 Comparative Statement ......................................................................................133 References ..........................................................................................................136 Chapter.Vii E-Commerce.Adoption.in.Developing.Countries...........................................140 Abstract ..............................................................................................................140 Introduction ........................................................................................................140 Literature Review on EC Adoption ....................................................................143 Perspectives and Process of Adoption ...............................................................146 Theoretical Framework for EC Adoption ..........................................................148 Conclusion and Future Research Direction .......................................................157 References ..........................................................................................................159 Chapter.Viii In.uencing Factors and the Acceptance of Internet and E-Business Technologies.in.Maritime.Canada’s.SMEs:.An.Analysis..............................168 Abstract ..............................................................................................................168 Introduction ........................................................................................................169 Background Information ....................................................................................170 Research Methodology .......................................................................................174 Data Analysis and Results .................................................................................175 Findings and Discussions ..................................................................................178 Conclusion .........................................................................................................180 Acknowledgment ................................................................................................182 References ..........................................................................................................182 Appendix ............................................................................................................184 Chapter.iX Effect.of.Proliferation.and.Resistance.of.internet.Economy:. Understanding.impact.of.information.and.Communication.Technology. in.Developing.Countries...................................................................................186 Abstract ..............................................................................................................186 Introduction ........................................................................................................187 Purposes of Promoting Internet Economy .........................................................189 Barriers Against Proliferation of Internet Economy .........................................195 Readiness, Digital Divide, and Capability ........................................................201 Impact of ICT and Conceptual Framework .......................................................203 Conclusion and Future Research Direction ........................................................211 References ..........................................................................................................213 Division.iV Globalization.of.E-Commerce:.Cultural.Adaptation Chapter.X Globalization.and.Relevant.Strategy.for.E-Commerce.................................222 Abstract ..............................................................................................................222 Introduction ........................................................................................................222 De.nition of Related Concepts ..........................................................................227 Functional Characteristics and Issues of EC for Globalization ........................229 Literature Review: Globalization Strategy ........................................................230 Theoretical Framework for Strategy ..................................................................232 Conclusion .........................................................................................................240 References ................................................................................................................242 Chapter.Xi Culturally.Customizing.international.Web.Sites...........................................251 Abstract ..............................................................................................................251 Introduction ........................................................................................................251 Localization........................................................................................................254 Importance of Web Site Cultural Customization ................................................256 Depiction of Culture on International Web Sites .............................................. 258 Impact of Web Site Cultural Customization .......................................................262 Conclusion .........................................................................................................263 References ................................................................................................................264 Chapter.Xii A.Cultural.Perspective.on.Web.Site.Localization..........................................269 Abstract ..............................................................................................................269 Introduction ........................................................................................................270 The Localization Model .....................................................................................272 A Brief Literature Review of Web Site Localization ...........................................274 Examples of Good and Bad Practices in Web Site Localization ........................276 The Localization Model: Why and How Useful? ...............................................277 Conclusion and Implications .............................................................................277 References ................................................................................................................279 Chapter.Xiii Conclusion,.implications,.and.Future.Trends................................................281 Abstract ....................................................................................................................281 Introduction .............................................................................................................281 Conclusion ...............................................................................................................282 Managerial Implications .........................................................................................288 Future Trends ...........................................................................................................291 About.the.Authors.............................................................................................293 Index...................................................................................................................297 ix Foreword In the last decade Electronic Commerce has grown from basic trading models and the supply chain to more sophisticated applications focussing on customers, business partners, governments, virtual communities, standards, redress and reverse logistics. The principles of E-Commerce have been adopted and extended to other sectors such as E-Government, E-Research, E-Management, E-Health, E-Tourism, E-Bank- ing, and E-Learning using the ubiquitous and universally accepted technology, the Internet. E-Commerce applications in the private sector has seen an era of rapid development and adoption, the crash and a renewed expansion due to the demands and bene.ts of the digital world, cost savings, mobility, ubiquity and extensive use of technology as well as globalisation. A unique characteristic of E-Commerce is a 24/7 shop front to the global com- munity. This feature has not only extended business worldwide, it is resulting in an appreciation of cultural and language issues in different parts of the world, universal payment methods and the need for international standards in disparate jurisdictions. E-Commerce has not only revolutionised the trading trends of the world it has transformed the back-end processes supporting businesses, modes of communication with partners and stakeholders, marketing techniques, information and records management methods and information and knowledge sharing within and outside organisations. The increased adoption of E-Commerce worldwide is clear evidence of its dif- fusion in both developed and developing countries. However, E-Commerce entails technology-based transactions because of which a large percentage of the world’s population is unable to take advantage of the benefits of E-Commerce. The digital divide due to access and ownership, income and education, rural population, devel- oping nations, culture and age is even today, a barrier to E-Commerce. This book, “Proliferation of the Internet Economy: E-Commerce for the Global Adoption, Resistance and Cultural Evolution”, includes chapters addressing per- tinent issues of E-Commerce development, adoption, proliferation in the global markets and the implications of digital divide supported with theories, frameworks, methodologies and implications for managers. It is definitely a valuable resource

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The explosive expansion of the Internet has led to dramatic shifts in the methodology of conducting business, allowing for instantaneous communication and activities. Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution provides deep insight into
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