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Professional Portrait Photography: Techniques and Images from Master Photographers (Pro Photo Workshop) PDF

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Professional PORTRAIT PHOTOGRAPHY Techniques and Images from Master Photographers Amherst Media Lou Jacobs Jr. ® PUBLISHEROFPHOTOGRAPHYBOOKS Copyright©2008byLouJacobsJr. Allrightsreserved. FrontcoverphotobyFrankFrost. BackcoverphotobyChrisNelson. Publishedby: AmherstMedia,Inc. P.O.Box586 Buffalo,N.Y.14226 Fax:716-874-4508 www.AmherstMedia.com Publisher:CraigAlesse SeniorEditor/ProductionManager:MichellePerkins AssistantEditor:BarbaraA.Lynch-Johnt EditorialAssistance:CareyMainesandJohnS.Loder ISBN-13:978-1-58428-229-7 LibraryofCongressControlNumber:2007942649 PrintedinKorea. 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, me- chanical,photocopied,recordedorotherwise,withoutpriorwrittenconsentfromthepublisher. Notice of Disclaimer: The information contained in this book is based on the author’s experience and opinions. The authorandpublisherwillnotbeheldliablefortheuseormisuseoftheinformationinthisbook. CONTENTS Introduction ...........................................4 1. Steven Begleiter ......................................7 2. Marcia Dolgin .......................................17 3. Beth Forester .......................................29 4. Frank Frost .........................................42 5. Suzanne Maitland ....................................55 6. Chris Nelson ........................................67 7. Vicki Taufer ........................................80 8. Carl Caylor .........................................92 9. Joshua Kessler .....................................105 10. Simon Walden ....................................116 Conclusion ...........................................126 Index ..............................................127 CONTENTS 3 INTRODUCTION One of the first historic photographs on record is a morepopularviadaguerreotypesandtin-types.Posesre- time-exposedFrenchstreetscenecreatedin1839.In quired exposures of up to a minute. Glass plates were the years that followed, imaging art and techniques faster, but the processing required was clumsy. You may quicklyimproved.AphotographIrecallvividlyisagroup recallsomeoftheportraitsbyprominentphotographers portrait of Lincoln and his generals, created by Mathew of the 19th and early 20th century, including Julia Mar- Brady, who operated a popular portrait studio in Wash- garet Cameron, Alfred Stieglitz, Edward Steichen, Au- ington,DC,inthe1860s.Professionalportraitsbecame gustSander,andGeorgeHurrell. In 1889, George Eastman introduced roll film, 100 PH O exposuresinaboxcamerathatwassenttothefactoryfor TO G RA processingandreloading.Thepublicbegantakingthou- PH BY sandsofsnapshots.Professionalsgraduatedtosheetfilm B ETH and roll film. By the mid-20th century, portrait studios FO R ESTER had sprung up everywhere to offer visual memories of . children,families,andfriends.Today’sdigitalcapturehas made photography even more versatile. Portraiture was andstillisagratifyingwaytomakealiving. Fine Portraiture Likelasagna,notallportraitsarecreatedequally.I’veor- deredlasagnainrestaurantsfromFlorence,Italy, toSan Francisco,CA,andeachhaditsownflavor.Portraitsmay also have individual characteristics in today’s market. As the images in this book show, the success of an image is largelyduetoindividualtastes,talent,andtechniques.A photographer’s personality can also influence the aes- thetic quality of portraits. Every photographer inter- viewedforthisbookagrees. About Portrait Style Snapshot portraits are mostly forgettable, though some amateur images can be terrific. However, professionals can’tdependonhappyaccidents.Weinspireexpressions and moods, modulate lighting, and adjust composition 4 PROFESSIONAL PORTRAIT PHOTOGRAPHY as we chat with our subjects. A pro- fessional photographer can create magicinportraitsthatclientshappily payfor. Portraitstyleishardtodefinebut easier to recognize. It’s a mixture of creativeseeing,artfullighting,apre- cise sense of timing, a good instinct for posing, and an attitude that strives to bring out the best in peo- ple.Moodisalsocreatedbylighting andexpressions. It’s worth being influenced by portrait work you like in this book andeverywhereyouseeit.Yourown style can evolve to please clients and make you proud of producing fine portraits. R. Movie Style. Director Ingmar UFE TA Bergman said of Sven Nykvist, a KI VIC greatcinematographer,“Hehasbeen BY H an inspiration for his natural, simple RAP G O style of lighting. His work is ex- HOT P tremely subtle. We were both utterly captivated by the Why We Take Portraits problems of light.” A LosAngelesTimes editorial added, Portraitsaremadetopleaseclients,relatives,friends,ed- “Nykvistwasabelieverinthepoweroffaces,oftenzoom- itors, advertising art directors, curators, and potential inginforintense...close-ups(“DeathofaSwedishRe- lovers.Theportraitbusinessisastimulatingwaytomake alist,” Los Angeles Times, September 22, 2006: B12).” aliving.Fineportraitureisachallengingformofcreativ- Nykvist won Oscars for JFK and The Aviator, and also ity.Peoplesaveyourprintsforgenerationstocome,sobe photographedSleeplessinSeattle. suretoputyournameonyourportraits. Study cinema faces and magazine portraits. Decide if thephotographershowedcharacteraswellasbeauty.Ex- Portrait Techniques perimentwithfriendswhomodelforyou,oruseaman- You and your clients should be a comfortable team for nequin. You will make discoveries that help you please success. Anticipate how to make a subject look terrific, moreclientsandincreaseprofits. because or in spite of their personality, age, and appear- Style is elusive. I often argue with myself and others ance.Subtleorsignificantvariationscanbecapturedwith aboutindividualportraitstyles.Ifeelthatmanysuccess- slightchangesinapose,acameraangle,and/orlighting. fulprofessionalsdonothaverecognizablepictorialstyles, JaneBrown’sportraitstyleevolvesfromcleverwaysto but they prosper. So does style matter? Yes, because if it avoidusingflash.ShephotographscelebritiesforanEng- emerges,ithelpsyoudevelopportraitindividuality.Peo- lishSundaynewspaper,almostallonlocation.Janefavors pleskillsalsoimpactphotographicstyle,asdohandsome staircasesettingsbecausesubjectscanbeplacedaboveor prints that generate repeat business. Success may not below the camera, walls are usually plain, and window bringyouayacht,butitkeepsyourstudiolookingsharp lighting is available. She shoots in a lot of gardens, too, andfuelsyourcreativity. and as is evident in her fascinating book, Faces (Collins andBrown,2000),shecharmshersubjects. INTRODUCTION 5 Offbeat Portraiture among my subjects were Man Ray (who then lived in Beautifulpeoplearenotguaranteed.Thoughphotogenic Hollywood, CA) and Edward Weston (at home near facesarealwayswelcome,plainonesareoftenachallenge. Carmel,CA).Theirimagesplusothershaveappearedin Softlighting,carefulangles,andartfulposesarecoolso- mybooksandexhibitions. lutions.Involvethehandsomeorthehomelyandyouwill reap rewards. Vary posing, lighting, or background op- As You Read This Book tionstoincreaseyouroddsofphotographicsuccess.Off- Each photograph in this book was made with a point of beatsubjectscanamazeyou. view about people (of various ages) and their personali- RichardAvedonenjoyedarecognizablephotographic ties. Consider what you can learn from their examples. style. He was an artist who often shot stark portraits of Eight photographers work from studios or their homes. people staring pensively into the lens. He once took a Two, Josh Kessler and Steven Begleiter, are mainly edi- white photo tent and an assistant on a trip around the torial photographers who do portraits for publication. UnitedStates,photographingoftengrim-facedsubjects. They all offer personal information and viewpoints, and I feel some of his images are depressing and static, but theirpicturesareevidenceoftheirenthusiasticexpertise. theyarealsoriveting. Big bucks depend on your skills, dedication, business Celebrity shooter Annie Leibovitz has had a notable acumen,self-esteem,andrapportwithpeople.Whentact portrait career. Remember her pictures of a naked John and talent are paired, it’s amazing how much coopera- Lennon curled around Yoko Ono? Or Demi Moore, tion you receive and how much some clients are willing nudeandpregnantonthecoverofVanityFair?Youwill topay.Enjoyyourself! find these and more in her book, A Photographer’s Life: 1980–1995(RandomHouse,2006).Anniehasanotable style and a flair for capturing subjects with humorous or offbeatattitudes. It’shealthytoseektheunconventionalforprintexhi- bitions and for some types of clients, to expand your vi- sion. But beware of offbeat portraits made primarily to attractattention.Icallthemleg-pullart. Personal Projects “Thereisnothingmoresatisfyingthantakingpicturesfor yourself,” says Steven H. Begleiter, author of The Por- trait Book: A Guide for Photographers (Amherst Media, 2003).Stevenadvocatesshootingportraitsforyourown pleasure,withoutthinkingaboutpleasingaclient.“It’sa timeforvisualgrowth,”headds.“Findathemeandsuit- able subjects and let your intuition guide you. A collec- tion of personal portraits with your signature style may encourage you to modify your other work.” Steven’s workandworkinghabitsareprofiledinchapter1. In the mid-20th century, I undertook a personal se- N. riesofenvironmentalportraitsofCaliforniaartistsintheir WALDE studios.Twonewspaperartcriticssuggestedsubjects,and ON M SI a few artists recommendedme toothers.Alltwenty-five BY H were patient as I shot 4x5-inch black & white film, with AP R G O mostly ambient light. The series spread over a year, and OT H P 6 PROFESSIONAL PORTRAIT PHOTOGRAPHY 1. STEVEN BEGLEITER Steven Begleiter of Missoula, MT, has had a varied career. When my first book, Fathers and Sons (Abbeville Press, AfterstudyingphotojournalismatKentStatehewasanews- 1989),waspublished,Istartedgettingassignmentsfrom paper photographer, then an assistant for numerous New Esquire, Elle, and Us. My pictures gave me exposure in Yorkphotographers.HeranhisownsuccessfulstudioinNew the corporate photography world, and I began working York and Philadelphia and has taught at seminars. He shot for design firms on recruiting brochures and annual assignments for many magazines and corporate annual re- reports. ports. Steven has also written and illustrated three books, including The Portrait Book: A Guide for Photographers (Amherst Media, 2003). In Philadelphia he taught at the University of Pennsylvania where students inspired him. In 2006, Steven, his wife, and children moved to Montana, whereheisonthefacultyoftheRockyMountainSchoolof Photography. Describe your background. I got hooked on photography at age fourteen when a friend with a darkroom showed me how to make prints. The rest of my career has been finding ways to make a livingasaphotographer.MydegreefromKentStatewas in photojournalism and philosophy; the latter was very useful. I moved to New York City and learned more aboutcommercialphotography.Myon-the-jobskillsin- cludedcastingmodels,buildingsets,andcollectingbills. Assisting Annie Leibovitz, I lugged heavy cases, met many celebrities, and sometimes worked seven days a week. I quit after a year over a salary dispute and was a sought-afterfreelancephotoassistantwithphotographers like Mary Ellen Mark and Michael O’Brien. In 1982, I decidedtoopenmyownstudioinNewYorkCity. Foralmosttwenty-fiveyearsIhavespecializedinpor- traiture,startingwithaFairchildCorporationtradepub- lication. My first national magazine assignment came from Forbes, followed by Business Week and Fortune. Who are your influences and mentors? I have to say my biggest influence was Arnold Newman, and I have al- ways been drawn to photographing people in their environments. My other hero is Irving Penn. He can transform any visual into an iconic image. Further influences include photographers, teachers, artists, and seminar speakers. Annie [Leibovitz] influenced the way I thought about taking portraits, such as to pick up a lotofinformationonmysubjectbe- forehand. Mary Ellen Mark taught me how to seek out the strong per- sonalities in a photo essay. She also influencedmynarrativestyleofpho- tography. Describe your studio. Presently,Iamconvertingmygarage in Montana into a studio. In New YorkCityIhadthreestudiosoverfif- teen years. The first was about 800 squarefeet,sharedwithanotherpho- tographer. The next was a 3,000- square-foot studio in Soho, shared with a video company. My final stu- dio,inthe garmentdistrict,was also about3,000squarefeet,sharedwith twootherphotographers. I always had a studio manager who was in charge of photo book- ings, accounting, organizing photo- graphs, and helping with promo- tions. We also hired freelance assis- tants.Astudioisalsohandyfortest- ing, and it offers more job oppor- tunities. Now if I need studio space for a large shoot I will rent it. This may be for my convenience or be- cause clients prefer it. I now employ an assistant about 90 percent of the time. 8 PROFESSIONAL PORTRAIT PHOTOGRAPHY Do you have a philosophy that guides your approach to fine portraiture? I feel a good portrait is just as much about the photog- rapherasitisaboutthesubject.Ibelievefineportraiture tobeamixoftechnicalexpertiseandemotionduringthe shoot. I also feel it’s essential to shoot images for myself. It bringsmebacktoreasonswhyIlovephotography.Italso manifestsvisualideas. RuleofThumb.Accordingtoatraditionalguideline, the rectangle of a picture can be divided into nine equal segments[byimposinganimaginarytic-tac-toegridover theimage].Placingtheimportantelementonornearan intersection of the lines helps create an image that em- phasizesthesubjectandismoredynamic.Toexperiment, placeasubjectalternatelyateachintersectionanddecide what placement makes the most aesthetic sense. When youanalyzeportraits,considerthegrid.Wouldyouhave composed the portrait the same way? Remember, por- traitsarenotmadebyanyoneformula.

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