Professional Photographer UK April 2008

132 Pages·1999·29.99 MB·English

by  Professional Photographer UK

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APRIL 2008| WWW.PPMAG.COM | $4.95
©Allison Rodgers Photography
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CONTENTS
PROFESSIONAL PHOTOGRAPHER |APRIL 2008
Features
86 DESIGNING DUO
Allison & Jeff Rodgers bring
ad agency service to studio clients
by Jeff Kent
94 BRILLIANT
A glittering gallery by the
Diamond Photographers
of the Year
by Jeff Kent
66 PORTRAITS: JOY RIDE
Michael Gan & Leslie Artis-Gan:
It’s a pleasure to be creative for a living
by Stephanie Boozer
72 PORTRAITS: BOLD BLACK AND WHITE
Portraitist Kerry Brett brands
her distinctive style
by Lorna Gentry
82 PORTRAITS: CLASSIC BEAUTY
Portraitist Tim Kelly shares the
secrets of his success
by Lorna Gentry
IMAGE BY ALLISON RODGERS PHOTOGRAPHY
5,6-contents 3/12/08 3:29 PM Page 2
CONTENTS
14 FOLIO
106 CALENDAR
111 PPA TODAY
130 GOOD WORKS
PROFESSIONAL PHOTOGRAPHER | APRIL 2008 | WWW.PPMAG.COM
©
K
erry B Departments
rett
CONTACT SHEET
20 Eye of the storm: Jim Reed
22 Chris Lommel’s Greenspace
26 Copyright help is a click away
by Maureen Cogan
28 Led by passion
by David McKay
PROFIT CENTER
33 What I think: Allison Rodgers
36 Web sites: Online & on your mind
by Angela Wijesinghe
40 Web sites: Tap the power
by Kammy Thurman
44 The joy of marketing:
Stay true
by Sarah Petty
THE GOODS
49 What I like: Julia Gerace
52 Pro review:
Canon imagePROGRAF iPF6100
by Ellis Vener
56 Labs: Spring tryouts
by Joan Sherwood
62 Photoshop and Lightroom:
What’s the difference?
Part II
by Andrew Rodney
72
ON THE COVER:Kit and Alicia Teeter instructed
Allison Rodgers to capture the true nature of their
5-year-old twins Cassie and Kinsey and their 3-year-
old sister, Kyleigh. Our cover image, captured with
the Canon EOS 5D and a 24-70mm 2.8L lens,
was one of nine images that Allison and Jeff Rodgers
Portrait artist andImproper Bostonianphotographer Kerry Brettloves
designed to go in the Teeter’s home as a grouping.
Rodgers recalls, “So many expressions, so many
a challenge. Whether it’s time restraints with celebrity clients or having too little space to
moods. This image captures just one second in
the life of the Teeter girls.” Read more about Allison
work in, creative problem solving heightens her delight in photography. Rodgers Photography in our feature on page 86.
6 • www.ppmag.com
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Mind. Body.
Photography.
A Picture-Perfect Relationship
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10-editorial 3/12/08 3:30 PM Page 1
EDITORIAL PROFESSIONAL
director of publications
CAMERON BISHOPP
[email protected]
senior editor art director/production manager
JOAN SHERWOOD DEBBIE TODD
[email protected] [email protected]
Investigative reporting
manager, publications and
features editor
sales/strategic alliances
LESLIE HUNT
KARISA GILMER
THE VALUE OF A GOOD Q&A SESSION [email protected] [email protected]
editor-at-large sales and marketing assistant
What a client wants and what a client says she wants can be two
JEFF KENT CHERYL PEARSON
different things. [email protected] [email protected]
In journalism, there are fundamental questions every story is technical editors
ANDREW RODNEY, ELLIS VENER
supposed to answer: who, what, when, where, why and how. If the
director of sales and strategic alliances
reporter can elicit the answers to these six questions, he’s armed SCOTT HERSH, 610-966-2466, [email protected]
with the facts he needs to write the full story. western region ad manager
BART ENGELS, 847-854-8182, [email protected]
The idea of a thorough question-and-answer session applies to
eastern region ad manager
portrait photographers as well, at least those interested in SHELLIE JOHNSON, 404-522-8600, x279, [email protected]
circulation consultant
maximizing every sale. MOLLIE O’SHEA, [email protected]
Most clients aren’t familiar with the dramatic strides in por- editorial offices
Professional Photographer
trait-making in the last few years, and the plethora of new media 229 Peachtree Street NE, Suite 2200, Atlanta, GA 30303-1608 U.S.A.
and photo products now available. They need the photographer’s 404-522-8600; FAX: [phone]
Professional Photographer (ISSN 1528-5286) is published monthly
expertise to walk them through the selections. To provide true
subscriptions
counsel, you have to know not only what the client wants, Professional Photographer
P.O. Box 2035, Skokie, IL 60076; 800-742-7468;
but what he really needs. You have to put on your reporter’s cap FAX [phone]; email: [email protected]; Web site: www.ppmag.com
and find out. member services
PPA - Professional Photographer
“When clients come in, I ask a thousand questions about who 800-786-6277; FAX [phone]; e-mail:[email protected]; www.ppa.com
they are and what they’re looking for,” says Allison Rodgers, who, Send all advertising materials to: Debbie Todd, Professional Photographer,
5431 E. Garnet, Mesa, AZ 85206; 480-807-4391; FAX: [phone]
along with her husband, Jeff, runs a successful studio in Olive, Miss.
Subscription rates/information: U.S.: $27, one year; $45, two years;
“I want to see the color palette of their house, the layout, the style. $66, three years. Canada: $43, one year; $73, two years; $108, three years.
International: $39.95, one year digital subscription.
We look into all of these elements so that we can provide a solution
Back issues/Single copies $7 U.S.; $10 Canada; $15 International.
that fits them.” PPA membership includes $13.50 annual subscription.
Subscription orders/changes: Send to Professional Photographer, Attn: Circulation
The Rodgers, profiled on p. 86, are both former art directors,
Dept., P.O. Box 2035, Skokie, IL 60076; 800-742-7468;
and accustomed to demanding corporate clients. Their experience FAX [phone]; email: [email protected]; Web site: www.ppmag.com.
Periodicals postage paid in Atlanta, Ga., and additional mailing offices.
in the rough-and-tumble advertising world taught them how to
Postmaster: Send address changes toProfessional Photographer magazine,
anticipate their clients’ requirements. P.O. Box 2035, Skokie, IL 60076
Copyright 2008, PPA Publications & Events, Inc. Printed in U.S.A.
In the end, says Allison, “It’s about helping people understand
Article reprints: ContactProfessional Photographerreprint coordinator at
what they need.” And isn’t that the most effective sales strategy Wrights’s Reprints; 1-877-652-5295.
Microfilm copies: University Microfilms International,
there is? �
300 North Zeeb Road, Ann Arbor, MI 48106
Professional Photographer (ISSN 1528-5286) is published monthly for $27 per year by PPA
Cameron Bishopp Publications and Events, Inc., 229 Peachtree Street, NE, Suite 2200, International Tower, Atlanta,
GA 30303-1608. Periodicals postage paid at Atlanta, Ga., and additional mailing offices.
[email protected]
Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed
Director of Publications by Professional Photographer or any of its authors do not necessarily reflect positions of
Professional Photographers of America, Inc. Professional Photographer, official journal of the
Professional Photographers of America, Inc., is the oldest exclusively professional photographic
publication in the Western Hemisphere (founded 1907 by Charles Abel, Hon.M.Photog.), incorporating
Abel’s Photographic Weekly, St. Louis & Canadian Photographer, The Commercial Photographer,
The National Photographer, Professional Photographer, and
Professional Photographer Storytellers. Circulation audited and
verified by BPA Worldwide
10 • www.ppmag.com