Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014: Twenty Years of Mass Customization – Towards New Frontiers

548 Pages·12.372 MB·English

by  Ron J. A. Journée, Marcel E. A. Weber (auth.), Thomas D. Brunoe, Kjeld Nielsen, Kaj A. Joergensen, Stig B. Taps (eds.)

Lecture Notes in Production Engineering
Thomas D. Brunoe
Kjeld Nielsen
Kaj A. Joergensen
Stig B. Taps E ditors
Proceedings of the 7th
World Conference on
Mass Customization,
Personalization, and
Co-Creation (MCPC 2014),
Aalborg, Denmark, February
4th - 7th, 2014
Twenty Years of Mass Customization –
Towards New Frontiers
Lecture Notes in Production Engineering
For furthervolumes:
http://www.springer.com/series/10642

Thomas D. Brunoe Kjeld Nielsen
•
Kaj A. Joergensen Stig B. Taps
•
Editors
Proceedings of the 7th
World Conference on
Mass Customization,
Personalization, and
Co-Creation (MCPC 2014),
Aalborg, Denmark,
February 4th - 7th, 2014
Twenty Years of Mass Customization –
Towards New Frontiers
123
Editors
ThomasD.Brunoe
KjeldNielsen
Kaj A.Joergensen
StigB. Taps
Department of Mechanical and
ManufacturingEngineering
Aalborg University
Aalborg
Denmark
ISSN 2194-0525 ISSN 2194-0533 (electronic)
ISBN 978-3-319-04270-1 ISBN 978-3-319-04271-8 (eBook)
DOI 10.1007/978-3-319-04271-8
Springer ChamHeidelberg New YorkDordrecht London
LibraryofCongressControlNumber:2014930744
(cid:2)SpringerInternationalPublishingSwitzerland2014
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Preface
The first MCPC conference was hosted by Hong Kong University of Science and
Technology in 2001. Since then the MCPC conference has grown to become the
primary conference for presenting and discussing current issues and recent
developments within the fields of Mass Customization, Personalization, and
Customer Co-Creation.Since2001,theconference hasbeen hostedbyUniversity
ofTechnologyMunich(2003),HongKongUniversityofScienceandTechnology
(2005), M.I.T. (2007), Aalto University (2009), and UC Berkeley (2011).
The2014MCPCconference,theseventhintheseries,forwhichthecontributions
are presented in this book, is hosted by Aalborg University.
The MCPC 2014 is a multi-track conference featuring a combination of high
profile keynotes with expert talks, panel discussions, paper sessions, workshops,
receptions,andmuchmore.Whileitisdevotedtosharinganddiscussingthelatest
research in the field, the MCPC conference has a strong focus on real-life
applications.Sinceitsbeginning,theMCPCconferencehashadanequalshareof
participants, practitioners, and academics/researchers. This makes the MCPC
conference truly unique among many conferences. It strives to connect MCPC
thinkers, first movers, entrepreneurs, technology developers, and researchers with
people applying these strategies in practice.
TwentyyearsagoMassCustomizationwasacknowledgedasthe‘‘NewFrontier
inBusiness Competition’’.Ever since, theindustryhas been applyingthe concept
andresearchershavedevelopedthetopicintoawell-establishedresearchareaand
businesses have formed new strategies. More knowledge, methods, and technol-
ogiesareavailablenowthaneverbefore.AlongwithgeneralMassCustomization
topics, this conference addresses Mass Customization from a historical perspec-
tive, looking at both mass customization in the past 20 years and toward the new
frontiers in the 20 years to come.
TheMCPC2014 conferencewants toengage academics, business leaders,and
consultants in fundamental debates through a set of plenary presentations, work-
shops, discussion panels, and paper presentations. Continuing our tradition, we
invite contributions from a wide range of specialists. MCPC 2014 is looking
for contributions in cutting-edge research, as well as insightful advances into
industrial practice in key areas.
v
vi Preface
This book presents the latest research from the worldwide MCPC community
bringingtogetherthenewthoughtsandresultsfromvariousdisciplineswithinthe
topics:
• 20 Years of Mass Customization—Reflections
• Choice Navigation
• Product Modeling
• Solution Space Development
• Manufacturing Systems for MCPC
• MCPC Applications
• Open Innovation
All papers presented inthis book have been peer reviewed prior topublication
to ensure the same high quality as seen on previous MCPC conferences.
The organizing committee would like to thank the MCPC community for the
support for this conference, hoping that all participants, academic and industrial,
will benefit from the presentations and discussions.
Thomas D. Brunoe
Kjeld Nielsen
Kaj A. Joergensen
Stig B. Taps
Organization
Conference Chair
Associate Professor, Thomas D. Brunoe (Denmark)
Associate Professor, Kjeld Nielsen (Denmark)
Associate Professor, Kaj A. Joergensen (Denmark)
Associate Professor, Stig B. Taps (Denmark)
Organizing Committee
Professor, Frank Piller (Germany)
Professor, Lars Hvam (Denmark)
Associate Professor, Thomas D. Brunoe (Denmark)
Associate Professor, Kjeld Nielsen (Denmark)
Associate Professor, Kaj A. Joergensen (Denmark)
Associate Professor, Stig B. Taps (Denmark)
Associate Professor, Poul H. K. Hansen (Denmark)
Senior Researcher, Lars Skjelstad (Norway)
vii
viii Organization
Program Committee
Bellemare, J. (Canada) Morelli, N. (Denmark)
Bilberg, A. (Denmark) Nielsen, I. E. (Denmark)
Boer, H. (Denmark) Nielsen, K. (Denmark)
Bohnstedt, K. D. (Denmark) Nielsen, P. (Denmark)
Bonev, M. (Denmark) Pourabdollahian, G. (Italy)
Brunoe, T. D. (Denmark) Ruohonen, M. (Finland)
Gembarski, P. C. (Germany) Skjelstad, L. (Norway)
Habib, T. (Denmark) Steiner, F. (Germany)
Hvam, L. (Denmark) Storbjerg, S. H. (Denmark)
Joergensen, K. A. (Denmark) Taps, S. B. (Denmark)
Johannesson, H. (Sweden) Thuesen, C. (Denmark)
Kulcke, M. (Germany) Thyssen, J. (Denmark)
Langeland, B. (Denmark) Tuokko, R. (Finland)
Larsen, J. K. (Denmark) Weber, M. (The Netherlands)
Lindhard S. (Denmark) Wellige, M. (Germany)
Madsen, O. (Denmark) Zhang, S. (Denmark)
Contents
A Bonded Experience: ‘‘Value Creation as the Creation
of an Experience, Within a Business Relationship’’. . . . . . . . . . . . . . . 1
Ron J. A. Journée and Marcel E. A. Weber
A Case Investigation of Product Structure Complexity in Mass
Customization Using a Data Mining Approach. . . . . . . . . . . . . . . . . . 17
Peter Nielsen, Thomas D. Brunoe and Kjeld Nielsen
A Method for Specification of Multi-variant Products Using
Degrees of Freedom of Shape Attributes in Product Structures. . . . . . 27
Paul Christoph Gembarski and Roland Lachmayer
A Profile Chart Approach for Defining the Solution Space
of a Production Network. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Lars Skjelstad and Maria Kollberg Thomassen
Applying the 5 WHYs to Identify Root Causes to Non-completions
in On-Site Construction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Søren Lindhard
Challenges in Request Management: Demand Management
of Customer-Driven Product Development. . . . . . . . . . . . . . . . . . . . . 63
Anita Friis Sommer
Customization Issues: A Four-Level Customization Model . . . . . . . . . 73
Kaj A. Joergensen, Thomas D. Brunoe, Stig Taps and Kjeld Nielsen
Danish Public Construction Counselling Selection and Assignment
Criteria in European Tendering. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
Jesper Kranker Larsen, Lene Faber Ussing and Thomas D. Brunoe
Delays in the Apparel Manufacturing Industry’s Implementation
of Mass Customization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Jocelyn Bellemare, Serge Carrier and Pierre Baptiste
ix