Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

254 Pages·2015·46.7 MB·English

by  Harlan E. Spotts (eds.)

Developments in Marketing Science:
Proceedings of the Academy of Marketing Science
Harlan E. Spotts Editor
Proceedings of the 2002
Academy of Marketing
Science (AMS) Annual
Conference
Proceedings of the 2002 Academy of Marketing Science
(AMS) Annual Conference
Developments in Marketing Science: Proceedings
of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Harlan E. Spotts Editor
Proceedings of the 2002 Academy
of Marketing Science (AMS)
Annual Conference
Sanibel Harbour Resort, Florida
May 29 – June 1, 2002
Editor
Harlan E. Spotts
Western New England University
Springfield, MA, USA
ReprintfromOriginaledition
Developments in Marketing Science, Volume XXV edited by Harlan E. Spotts
Copyright © Academy of Marketing Science 2002
All rights reserved.

ISBN 978-3-319-11881-9 ISBN 978-3-319-11882-6 (eBook)
DOI 10.1007/978-3-319-11882-6
Springer Cham Heidelberg New York Dordrecht London

Library of Congress Control Number: 2014953947

© Academy of Marketing Science 2015
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ACADEMY OF MARKETING SCIENCE
Officers
President Vice President for Membership-USA
Robert Peterson Julie Baker
University of Texas, USA The University of Texas at Arlington, USA
President-Elect Vice President for Membership-International
M. Joseph Sirgy Jean-Charles Chebat
Virginia Tech University, USA Ecole des HEC at Montreal, Canada
Executive Vice President/Director Vice President for Development
Harold W. Berkman Dhruv Grewal
University ofM iami, USA Babson College, USA
Vice President for Programs Secretaryffreasurer
Barry J. Babin Victoria Crittenden
University ofS outhern Mississippi, USA Boston College, USA
Vice President for Publications Immediate Past President
A. "Parsu" Parasuraman Kathleen A. Krentler
University ofM iami, USA Louisiana State University, USA
Chairman, Board of Governors
Charles W. Lamb
Texas Christian University, USA
Board of Governors
Chair: Charles W. Lamb, Jr., Texas Christian University, USA
Jill S. Attaway Leyland Pitt
Illinois State University, USA Curtin University ofT echnology, Australia
Michael R. Czinkota Jagdish N. Sheth
Georgetown University, USA Emory University, USA
O.C. Ferrell Michael R. Solomon
Colorado State. University, USA Auburn University, USA
Roger Kerin Rajan Varadarajan
Southern Methodist University, USA Texas A&M University, USA
Robert F. Lusch Robert B. Woodruff(l996-2002)
Texas Christian University, USA University of Tennessee
A. Parasuraman
University ofM iami, USA
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2002
Conference Program Chairs
Robert Lusch Matthew B. Myers
Texas Christian University, USA University of Tennessee, USA
Conference Track Chairs
Business to Business Marketing Wesley J. John
Georgia State University, USA
Channels and Supply Chain Management Dan Bello
Georgia State University, USA
Buyer and Consumer Behavior Richard Spreng
Michigan State University, USA
E-Commerce David Fortin
University ofC anterbury
Paul Ballantine
University ofC anterbury
Global Marketing Shaoming Zou
University ofM issouri, USA
Integrated Marketing Communications Tom Duncan
University ofC olorado, USA
Marketing Strategy Chris White
Central Florida University
Satish Jayachandran
University ofS outh Carolina, USA
Innovation and Entrepreneurship Jeffrey Schmidt
University ofI llinois, USA
Mitzi Montoya-Weiss
North Carolina State University, USA
Pricing Strategy V. Sivakumar
Lehigh University, USA
Public Policy and Legal Environment Mary Jane Sheffet
Northern Iowa University, USA
Relationship Marketing Joe Cannon
Colorado State University, USA
Research Methods Kiran Kirande
Old Dominion University, USA
V. Kumar
University ofC onnecticut, USA
Retailing SherryLotz
University ofA rizona, USA
SoyeonShim
University ofA rizona, USA
Selling and Sales Management Rosann Spiro
Indiana University, USA
Greg Rich
Bowling Green State University, USA
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Conference Track Chairs (eootioued)
Services Marketing Stephen L. Vargo
University ofC alifornia, Riverside, USA
Teaching and Marketing Education O.C. Ferrell
Colorado State University, USA
Linda Ferrell
University ofN orthern Colorado, USA
Tourism and Recreation Mark A. Bonn
Florida State University, USA
Proceedings Editors Harlan Spotts
Western New England College
Other Program Memben
William R. Darden Award for Best Research Methodology Kiran Karande
Paper Old Dominion University, USA
V.Kumar
University ofC onnecticut, USA
M. Wayne DeLozier Best Conference Paper Award Robert Lusch
Texas Christian University, USA
Matthew B. Myers
University ofTennessee, USA
Doctoral Dissertation Competition Fred Morgan
University ofK entucky
JaneK. Fenyo Student Paper Competition Robert Lusch
Texas Christian University, USA
Matthew B. Myers
University ofT ennessee, USA
Stanley C. Hollander Best Retailing Paper Competition Sherry Lotz
University ofA rizona, USA
Soyeon Shim
University ofA rizona, USA
Outstanding Marketing Teacher Program Jill Attaway
Illinois State University, USA
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Award Winning Papers
WILLIAM R. DARDEN AW ARD FOR BEST RESEARCH METHODOLOGY PAPER
"Where does the Responsibility for Retention Rest? Modeling the Effects ofI ndividual and Group Level Factors on
Customer Retention using Bayesian Reversible Jump MCMC Methods"
Mike Ahearne, University of Connecticut
Tom Gruen, University of Colorado
John Liechty, Penn State University
M. WAYNE DELOZIER AWARD FOR THE BEST CONFERENCE PAPER
"The Effects of Wait Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage
Intentions"
Dhruv Grewal, Babson College
Julie Baker, University of Texas at Arlington
Michael Levy, Babson College
Glen Voss, North Carolina State University
MARY KAY DOCTORAL DISSERTATION COMPETITION WINNER
"Online and Offline Patronage Behavior in a Retail Setting: Determinants, Outcomes and Consumer Satisfaction"
Yue Pan, University of Georgia
JANEK. FENYO STUDENT PAPER COMPETITION WINNER
"Negotiation and Influence Communications: A Critical Review Based on a Contingency Approach"
Katherine B. Hartman, Indiana University
OUTSTANDING MARKETING TEACHER WINNERS
Greg Marshall, Oklahoma State University
Michael A. Kamins, University of Southern California
Leyland F. Pitt, Curtin University of Technology
Elizabeth J. Wilson, Boston College
Acknowledgements
The Academy of Marketing Science wishes to extend its sincere thanks to the many individuals and organizations
who have contributed to the successfuJ outcome of the Academy of Marketing Science Annual Meeting. A special
thanks goes to the local organizing committee, which has done an outstanding job in managing an extremely large
number of details and program logistics for a conference of this magnitude.
The management of a conference this big is simply not possible without the special cooperation and
assistance of the program chairs, conference coordinators, and track chairs. Therefore, the most important
acknowledgment goes to Robert Lusch and Matthew Myers, Conference Co-Chairs. Further, the track chairs
worked relentlessly to encourage submission of papers, managing the review process in a timely fashion, and in
organizing the session details. They deserve a very special mention and they are also acknowledged in the
proceedings. ·
A special thanks goes to Sally Sultan of the AMS Central Office at the University of Miami.
Finally, a major acknowledgment and many grateful thanks go to all those who submitted their work, the
reviewers who assessed the manuscripts and sessions, and the session chairs and discussants who volunteered to take
on the per session duties. With their help and support these individuals helped to make the 2002 Academy of
Marketing Science Conference a success.
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Preface
The Academy of Marketing Science was founded in 1971, held its first Annual Conference in 1977, and
has grown and prospered ever since. The relevancy of the Academy's mission and activities to our chosen target
market of the marketing professorate has been a key factor in attracting the discipline's best and brightest from all
over the world.
The revised Articles of Association of the Academy, approved the Board of Governors in the spring of
1984, and by the general membership if the fall of that year, define the mission of the Academy as follows:
1. Provide leadership in exploring the normative boundaries of marketing, while simultaneously seeking new ways
of bringing theory and practice into practicable conjunction.
2. Further the science of marketing throughout the world by promoting the conduct of research and the
dissemination of research results.
3. Provide a forum for the study and improvement of marketing as an economic, ethical, social and political force
and process.
4. Furnish, as appropriate and available, material and other resources for the solution of marketing problems,
which confront particular fmns and industries, on the one hand, and society at large on the other.
5. Provide publishing media and facilities for Fellows of the Academy and reviewer assistance on the Fellows'
scholarly activities.
6. Sponsor one or more annual conferences to enable the Fellows of the Academy to present research results; to
learn by listening to other presentations and through interaction with other Fellows and guests; to avail
themselves of the placements process; to conduct discussion with book editors; and to exchange other relevant
information.
7. Assist Fellows in the better utilization of their professional marketing talents through redirection, reassignment
and relocation.
8. Provide educator Fellows with insights and suck resources as may be available to aid them in the development
of improved teaching methods, materials, devices and directions.
9. Seek means for establishing student scholarships and profes~ional university chairs in the field of marketing.
10. Offer Fellow of the Academy status to business and institutional executives and organizations.
11. ModifY the Academy's purpose and direction as the influence of time and appropriate constructive forces may
dictate.
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