Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) PDF
Preview Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
Jaafar Pyeman · Wan Edura Wan Rashid Azlina Hanif Syed Jamal Abdul Nasir Syed Mohamad Editors Peck Leong Tan Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) Jaafar Pyeman • Wan Edura Wan Rashid Azlina Hanif • Syed Jamal Abdul Nasir Syed Mohamad • Peck Leong Tan Editors Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) Editors JaafarPyeman WanEduraWanRashid UniversitiTeknologiMARA UniversitiTeknologiMARA ShahAlam,Malaysia ShahAlam,Malaysia AzlinaHanif SyedJamalAbdulNasirSyedMohamad UniversitiTeknologiMARA UniversitiTeknologiMARA ShahAlam,Malaysia ShahAlam,Malaysia PeckLeongTan UniversitiTeknologiMARA ShahAlam,Malaysia ISBN978-981-287-425-2 ISBN978-981-287-426-9 (eBook) DOI10.1007/978-981-287-426-9 LibraryofCongressControlNumber:2015944110 SpringerSingaporeHeidelbergNewYorkDordrechtLondon ©SpringerScience+BusinessMediaSingapore2016 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartof the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilarmethodologynowknownorhereafterdeveloped. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publicationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexempt fromtherelevantprotectivelawsandregulationsandthereforefreeforgeneraluse. Thepublisher,theauthorsandtheeditorsaresafetoassumethattheadviceandinformationinthis book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained hereinorforanyerrorsoromissionsthatmayhavebeenmade. Printedonacid-freepaper Springer Science+Business Media Singapore Pte Ltd. is part of Springer Science+Business Media (www.springer.com) Acknowledgements This proceedings volume is based on papers contributed to and presented at the Arshad Ayub Graduate Business School International Conference on Business Management 2014(AiCoBM2014). Thepapersareboth theoretical andempirical in nature, authored by researchers, scholars, professionals and postgraduate stu- dents from various organizations in the areas of management and marketing, economicsandfinanceaswellasentrepreneurship. Iwishtoexpressmywarmthankstothereviewerswhohavekindlycontributed theirtimeintheprocessofpeer-reviewingthepaperssubmittedtotheconference. I am grateful to Universiti Teknologi MARA, particularly to Tan Sri Dato’ Sri Prof.Ir.Dr.SaholHamidAbuBakarFASc.,theViceChancelloroftheUniversity, the Deputy Vice Chancellor (Academic and Internationalization) and The Deputy ViceChancellor(ResearchandInnovation),forgivingfullsupportandconfidenceto AAGBStoorganizetheconference.TheUniversity’sconfidenceinourcapabilityto organize such a conference at the international level would motivate us to position AAGBS further internationally. To Associate Professor Dr. Rugayah Hashim and MrMustafarKamalHamzahfromtheResearchManagementInstituteofUniversiti TeknologiMARAandIEEEJointChapterofMalaysia,Iamgratefulforyouradvice and tireless assistance in organizing the conference. I would also like to thank the FacultyofBusinessManagementandInstituteofBusinessExcellenceofUniversiti TeknologiMARAforco-organizingtheconference. Aspecial wordofthanksgoestotheeditorialteamcomprisingDr.WanEdura Wan Rashid, Dr. Azlina Hanif, Dr. Tan Peck Leong and Associate Professor Dr. Syed Jamal Abdul Nasir Syed Mohamad who have generously assisted in the editingandproofreadingofthepapers.IoweahugedebtofgratitudetoDr.Wan Edura Wan Rashid who has assisted in ensuring all papers submitted to the conference abided by the specified format. I would also like to acknowledge the supportreceivedfrom the AiCoBM2014 organizing committee members,without whichtheconferencewouldnothavecometofruition. v vi Acknowledgements To Springer, I am indeed thankful for the opportunity granted towards the successful publication of the conference papers. Last but not least, I sincerely thank the paper contributors for their support of the conference. Without their contributions, the conference and this proceedings volume would not have been possible. Dr.JaafarPyeman Contents PartI Entrepreneurship 1 TheDeterminantsofTechnologicalInnovationAdoption inMalaysianSMEs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 NoniNgisau 2 MarketOrientationConceptiononCommercialization ofUniversityResearchProductswithModeratingEffect ofOrganizationalCulture. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 NurSyahiraAbdLatif,AzizanAbdullah,NawawiMohdJan, andAhmadShazeeerMohamedThaheer 3 TheCustomers’PerceptionTowardSecretRecipe’sReputation byUsingtheReptrak™Model. . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 NurFarhanaMohdSahandZulhamriAbdullah 4 ExaminingtheApplicabilityofOutside-InOpenInnovation ApproachesforSmallB-to-BBusinesses. . . . . . . . . . . . . . . . . . . . . 43 JohannesMoserandGeorgHauer 5 ExportReadinessAmongSmall-andMedium-Sized EnterprisesinMalaysia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 HerwinaRosnan,ShamsulBaharinSaihani, NuryusmawatiYusoff,andNorzaidiMohdDaud PartII ManagementandMarketing 6 MembersofParliament(MPs)andInternetCommunication inMalaysia:AnEmpiricalStudyofPerceivedIndividual FactorsandContinuanceofUse. . . . . . . . . . . . . . . . . . . . . . . . . . . 67 AhmadNaqiyuddinBakarandAbdulRaufAmbali vii viii Contents 7 LinkingEntryTiming(ET)andEntryMode(EM)Decisions inInternationalMarketExpansionbyMalaysianConstruction Firm:TowardtheDevelopmentofETEMModel. . . . . . . . . . . . . . 79 CheMaznahMatIsa,HamidahMohdSaman,AiniJaapar, andSitiRashidahMohdNasir 8 FactorialStructureofSpiritualIntelligenceTowards PurchasingDecisionTowardsHalalCosmeticProduct. . . . . . . . . . 93 AzreenJihanCheMohdHashimandRosidahMusa 9 TheRelationshipsBetweenTalentManagementPractices, EmployeeEngagement,andEmployeeRetentioninthe InformationandTechnology(IT)OrganizationsinSelangor. . . . . 101 NurulEzailiAlias,NorzanahMatNor,andRoshidiHassan 10 ImpactofOrganizationalImageinDeterminingtheLevel ofEngagementAmongCommercialBanks’Employees. . . . . . . . . 117 I.A.Hussain,N.A.Ishak,N.Daud,andN.Yunus 11 HRMPracticesandOrganizationalPerformance: AConceptualModelonthePerformance ofAcquiringCompanies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127 SyazlianaAstrahMohdIdris,Rabiah AbdulWahab,andAiniJaapar 12 IPAvs.SERVQUAL:ServiceQualityMeasurementforHigher EducationIndustry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 MohdRaqibZakariah,SahidahZakariah,andJaafarPyeman 13 ExploringtheRelationshipsAmongTransformational Leadership,OrganizationalCulture,andProductInnovation UsingPLS-SEM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 NorHazanaAbdullah,NorAziatiHamid, AlinaShamsuddin,andEtaWahab 14 ManagingandImprovingtheDurationinComputing theVehicleSpeed:ACaseStudy. . . . . . . . . . . . . . . . . . . . . . . . . . . 161 MohdAkramAdnan,MohdAkmalSuhaimi,NorIzzahZainuddin, andTuanBadrolHishamTuanBesar 15 TheEffectsofBrandOrientation,BrandDistinctiveness, andDesignInnovationontheBrandPerformance oftheMalaysianFurnitureManufacturingFirms. . . . . . . . . . . . . 167 PuteriFadzlineTamyez,NorzanahMatNor,and SyedJamalAbdulNasirSyedMohamad 16 SupplyChainRobustnessandResilienceforFirm’s Sustainability:CaseStudiesonElectronicsIndustry. . . . . . . . . . . . 179 AinulHanizaMohdRashidandSiew-PhaikLoke Contents ix 17 GenerationYandJobSatisfaction:WorkStyles,Professional Expectations,andCareerConcerns. . . . . . . . . . . . . . . . . . . . . . . . 189 SharizanSharkawi,AminaJosettaKayani, andMazlinaAhmadZayadah 18 AntecedentsinDevelopingaRiskCultureinPublicListed Companies(PLCs):IntroductiontoEnterpriseRisk Management(ERM). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201 Khairunnisa’Yussof,YonBahiahWanAris, andNurAinaAbdJalil 19 FactorsContributingtoPaddyFarmers’IntentiontoParticipate inAgricultureTakaful. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209 NurulAienBintiAbdAziz,ZuriahAbdRahman,and YonBahiahWanAris 20 EmployeeProsocialMotivationandInterpersonalCitizenship Behavior:TheSupervisorRatingofLeader-MemberExchange QualityasaMediator. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221 ShereenNoranee,NoormalaAmirIshak,RajaMunirahRajaMustapha, andMohamadShahrilMohamadBesir 21 SmartphoneProductAppearance:WhatDriveConsumers’ PurchaseDecision?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235 MohdHamirulMohdPuad,AhmadRadziYusof, andSitiZalehaSahak 22 AConceptualFrameworkonDeterminantsofEnterpriseRisk Management(ERM)Adoption:AStudyinManufacturing SmallandMediumEnterprises(SMEs). . . . . . . . . . . . . . . . . . . . . 245 SitiMuslihaMohdIdrisandAzizanAbdullah 23 CriteriaSelectionforHalalCasualDiningRestaurant. . . . . . . . . . 257 AhmadRusydiRazak,HadijahIberahim,andRohanaKamaruddin 24 ImpactofMindfulConsumption(MC)onInvestmentDecision: AStudyWithinMalaysianIndividualInvestors. . . . . . . . . . . . . . . 269 AhmadBaihaqiAbdMalek,‘IsmahOsman, SharifahFaigahSyedAlwi,RuhainiMuda,andSaadiahMohamad 25 PADIModel:TheRoleofMalaysian’sEmotionalExperience onNationalCar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 283 WanNadiahMohdNadzri,RosidahMusa,andMdNasarudinHussin 26 CorporateImageandBrandIdentificationofIslamicBanks: ThePerspectiveofCustomers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297 ‘IsmahOsman,HusniyatiAli,ImaniMokhtar,FatimahSetapa, andAhmadBaihaqiAbdMalek
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