Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference PDF
Preview Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at http://www.springer.com/series/13409 Charles H. Noble Editor Manuel Muchacho Proceedings Coordinator Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference Coral Gables, Florida May 26-29, 1999 Editor Charles H. Noble Boston College Carroll School of Management Chestnut Hill, MA, USA ReprintfromOriginaledition Developments in Marketing Science, Volume XXII edited by Charles H. Noble Copyright © Academy of Marketing Science 1999 All rights reserved. ISBN 978-3-319-13077-4 ISBN 978-3-319-13078-1 (eBook) DOI 10.1007/978-3-319-13078-1 Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2014956745 © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) ACADEMY OF MARKETING SCIENCE Officers, 1998-2000 President Vice President for Academic Affairs Kathleen A. Krentler Charles Ingene San Diego State University University of Washington President-Elect Vice President for Development Robert A. Peterson Robert "Robin" H. Luke University of Texas Southwest Missouri State University Executive Vice President/Director Vice President for Publicity and Public Relations Harold W. Berkman Elizabeth J. Wilson University of Miami Louisiana State University Vice President for Programs Vice President for Finance & Treasurer M. Joseph (Joe) Sirgy Jill S. Attaway Virginia Tech University Illinois State University Vice President for Publications Director of International Programs David W. Cravens Jay Lindquist Texas Christian University Western Michigan University Vice President for Membership-USA Secretary Pratibha A. Dabholkar Julie Baker The University of Tennessee University of Texas-Arlington Vice President for Membership-Canada Chairman, Board of Governors Michel Laroche Charles W. Lamb Concordia University Texas Christian University Vice President for Membership-International Immediate Past President Nigel Piercy Joseph F. Hair, Jr. University of Wales Louisiana State University Board of Governors Sharon E. Beatty (1994-2000) A. Parasuraman ( 1996-2002) University ofA labama University ofM iami Michael R. Czinkota (1996-2002) Jagdish N. Sheth (1994-2000) Georgetown University Emory University Ken Grant ( 1994-2000) Rajan Varadarajan (1998-2004) Monash University Texas A&M University Roger Kerin (1998-2004) Rebecca M.J. Wells (1994-2000) Southern Methodist University University ofD ayton Charles W. Lamb, Jr. (1998-2004) Robert B. Woodruff(l996-2002) Texas Christian University University ofTennessee Robert F. Lusch (1998-2004) University ofO klahoma 1999 Conference Program Chairs Victoria L. Crittenden 0. C. Ferrell Boston College Colorado State University Conference Track Chairs Channel Strategies Jakki Mohr University of Montana Brent Wren University ofA labama in Huntsville Consumer and Business Buyer Behavior Barry Babin University ofS outhern Mississippi Laura Williams San Diego State University Ethical, Legal and Environmental Issues Debbie Thome-LeClair University ofTampa Linda Ferrell Colorado State University Integrated Marketing Communications Raj Sethuraman Southern Methodist University Kathleen Kelly Colorado State University International Marketing Strategy Bodo Schlegelmilch Vienna University of Economics and Business Administration G. Tomas Hult Florida State University Macro Marketing and Public Policy Peggy Cunningham Queen's University Lou E. Pelton University ofN orth Texas Marketing and Technology Gary Lynn Stevens Institute ofTechnology Michael S. Minor University ofTexas-Pan American Organizational Learning: Crossing Functional Boundaries Bob Hurley Fordham University William F. Crittenden Northeastern University Product and Pricing Gerald Smith Boston College Bryan Lukas University ofM elbourne Quality, Value and Services Marketing Greg Marshall University ofS outh Florida Joby John Bentley College Research Methodology Patricia Knowles Clemson University Tom Stafford Texas Woman's University Retail Management Amy Morgan Bradley University Jim Grimm Illinois State University Sales Management Tom Ingram Colorado State University Buddy LaForge University ofL ouisville Small Business and Entrepreneurship Suzanne Walchli Babson College Brad Kleindl Missouri Southern State College Strategic Marketing Management Kenneth Kahn Georgia Institute ofTechnology Michael Hartline Louisiana State University Other Program Members Topic Tables Michele D. Bunn University ofA labama Doctoral Dissertation Competition Julie Baker University of Texas at Arlington JaneK. Fenyo Student Paper Competition Ken Grant Monash University Faculty Consortium Milton Pressley University ofN ew Orleans Michael Brady Boston College Proceedings Editor Charles H. Noble Boston College Promotions Coordinator Lou E. Pelton University ofN orth Texas M. Wayne Delozier Best Conference Paper Competition Victoria L. Crittenden Boston College 0. C. Ferrell Colorado State University Stanley C. Hollander Best Retailing Paper Competition Amy Morgan Bradley University Jim Grimm Illinois State University Award Winning Papers M. Wayne DeLozier Award for the Best Conference Paper Changes In Customers' Desired Value: Initiating Variables Daniel J. Flint, Florida State University Robert B. Woodruff, University of Tennessee Mary Kay Doctoral Dissertation Competition Winner Marketing Managers' Interpretation OfA nd Response To Strategic Marketing Iriformation: The Influence Of Cognitive Style And Perceived Organizational Culture J. Chris White, University of Central Florida Jane K. Fenyo Student Paper Competition Information Distortion, Receiver Reaction, and Organizational Responsiveness: The Impact ofI riformation Distortion Within the Context ofI mplementing and Sustaining a Market Orientation Harriett Bettis-Outland, Georgia Institute of Technology Acknowledgements The Officers and Fellows of the Academy of Marketing Science express appreciation to Boston College for support for the 1999 AMS Proceedings. Foreword This 22"d volume of Developments in Marketing Science contains articles, abstracts, and discussion leader comments for the 1999 Annual Conference of the Academy of Marketing Science, held May 26-29, 1999 at the Biltmore Hotel in Coral Gables, Florida. Under the guidance of conference co-chairs Victoria Crittenden and 0. C. Ferrell, the conference includes 68 sessions and an international mix of participants with 96 presenters holding affiliations outside of the United States. The conference co-chairs suggested an innovative addition to the traditional proceedings document beginning this year. For the first time, written discussion leader comments are included before their session's manuscripts. As you will see, the discussion leaders have worked hard to integrate ideas from their session and provide an overall perspective on the work. We all hope this feature will be well-received and will continue in future editions of the proceedings. The greatest thanks for the publication of the proceedings go to the authors who submitted either full manuscripts or abstracts oftheir work. Their promptness and attention to detail in following the publication guidelines made the editor's job much more manageable. Thanks should also be extended to the track chairs, discussion leaders, and reviewers who put tremendous energy into their responsibilities and are key figures in making the conference a success. Mr. Manuel Muchacho provided invaluable assistance in the time consuming task of compiling and integrating the proceedings materials into the final volume. Despite the cooperation from authors, chairs, and others, this was no small challenge and he performed it superbly. The resources ofBoston College and the helpful guidance of the conference co-chairs are also gratefully acknowledged. I would like to also thank Dr. Harold Berkman and Ms. Sally Sultan at the University of Miami for making the entire process flow smoothly. On behalf of the conference co-chairs, the officers, and the governing board of the Academy of Marketing Science, all of whom made this conference possible, I would like to welcome you to Miami and wish you an enjoyable and rewarding experience. Charles H. Noble Editor, Developments in Marketing Science, Volume 22 Marketing Department Boston College Chestnut Hill, MA 02467-3808
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